Messaging Interface for Advertisement Submission

• US 20100228622A1
• Filed: 02/17/2010
• Published: 09/09/2010
• Est. Priority Date: 03/03/2009
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Vijayakrishnan, Siddharth
• Application Number:
  US12/706,774
• Publication Number:
  US 20100228622A1
• Time in Patent Office: Days
• US Class Current: 705/14.440
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0245 Surveys
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: H04L 51/58 Message adaptation for wireless communication
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04W 4/12 Messaging; Mailboxes; Announcements

Abstract

Methods, systems, and apparatus, including computer program products, in which submission of targeted advertisements can be facilitated using text messaging. Text message received from advertisers can include advertisement information and target audience information. Such information can be used to generate an advertisement for the advertiser. The generated advertisement can be provided for targeted distribution to users.

Claims

1. A computer implemented method, comprising:

receiving a text message in a text messaging format at an advertisement management system from a device associated with an advertiser, the text message including an advertisement creative and target audience information;

generating at the advertisement management system an advertisement based upon the text message, the advertisement including the creative; and

generating at the advertisement management system a lead capture instruction for the advertisement, the lead capture instruction configured to be executed in response to a selection of the advertisement by a user; and

providing the advertisement and lead capture instruction for targeted distribution based upon the target audience information.

2. The computer implemented method of claim 1, further comprising sending an error text message to the device if the advertisement cannot be generated based upon the text message.

3. The computer implemented method of claim 1, further comprising providing an instructions interface comprising instructions for submitting the text message to generate the advertisement.

4. The computer implemented method of claim 3, wherein the instructions interface comprises a plurality of instruction text messages, the plurality of instruction text messages comprising instructions for sending the text message to generate the advertisement.

5. The computer implemented method of claim 4, wherein the instructions are operable to notify the user how to compose the text message to result in generation of the advertisement.

6. The computer implemented method of claim 1, further comprising parsing the text message to determine whether billing information and advertisement information is included within the text message.

7. The computer implemented method of claim 6, further comprising:

if the text message does not include billing information, sending a request to the advertiser to submit billing information; and

if the text message does not include advertisement information, sending a request to the advertiser to submit advertisement information.

8. The computer implemented method of claim 1, further comprising collecting statistics related to serving the advertisement to users, the statistics measuring the effectiveness of the advertisement.

9. The computer implemented method of claim 8, further comprising debiting an account associated with the advertiser based upon billing information received from the advertiser.

10. The computer implemented method of claim 8, further comprising:

generating a reporting page in the text messaging format; and

providing the reporting page to the advertiser.

11. Software stored in one or more computer readable media and comprising instructions executable by a processing system, upon such execution causing the processing system to perform operations comprising:

receiving a text message in a text messaging format at an advertisement management system from a device associated with an advertiser, the text message including an advertisement creative and target audience information;

generating at the advertisement management system an advertisement based upon the text message, the advertisement including the advertisement creative; and

generating at the advertisement management system a lead capture instruction for the advertisement, the lead capture instruction configured to be executed in response to a selection of the advertisement by a user; and

providing the advertisement and lead capture instruction for targeted distribution based upon the target audience information.

12. The software of claim 11, further operable to cause the processing system to perform an operation comprising sending an error text message to the device if the advertisement cannot be generated based upon the text message.

13. The software of claim 11, further operable to cause the processing system to perform an operation comprising providing an instructions interface comprising instructions for submitting the text message to generate the advertisement.

14. The software of claim 13, wherein the instructions interface comprises a plurality of instruction text messages, the plurality of instruction text messages comprising instructions for sending the text message to generate the advertisement.

15. The software of claim 14, wherein the instructions are operable to notify the user how to compose the text message to result in generation of the advertisement.

16. The software of claim 11, further operable to cause the processing system to perform an operation comprising parsing the text message to determine whether billing information and the advertisement creative is included within the text message.

17. The software of claim 16, further operable to cause the processing system to perform operations comprising:

if the text message does not include billing information, sending a request to the advertiser to submit billing information; and

if the text message does not include advertisement information, sending a request to the advertiser to submit the advertisement creative.

18. The software of claim 11, further operable to cause the processing system to perform an operation comprising collecting statistics related to serving the advertisement to users, the statistics measuring the effectiveness of the advertisement.

19. The software of claim 18, further operable to cause the processing system to perform an operation comprising debiting an account associated with the advertiser based upon billing information received from the advertiser.

20. The software of claim 18, further operable to cause the processing system to perform operations comprising:

generating a reporting page in the text messaging format; and

providing the reporting page to the advertiser.