Integrated Real-Time Ancillary Revenue Optimization System

• US 20100228628A1
• Filed: 03/03/2009
• Published: 09/09/2010
• Est. Priority Date: 03/03/2009
• Status: Abandoned Application

• Current Assignee: Fusion
• Original Assignee: Fusion
• Inventors: Dufour, Robert M.
• Application Number:
  US12/397,200
• Publication Number:
  US 20100228628A1
• Time in Patent Office: Days
• US Class Current: 705/14.530
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

Systems, methods and computer program products for providing a user with a real-time ancillary offer(s) that maximize profits for merchants by increasing the likelihood of ancillary sales. Ancillary revenue sales include revenue generated from goods or services that differ from or enhance the main product or service lines of a company. An embodiment includes a ancillary revenue maximization engine and a recommendation engine. The user is provided with an ancillary offer generated by the ancillary revenue maximization engine, immediately before a merchant processes a sale with a user. In another exemplary embodiment, the user is provided with an ancillary offer generated by the ancillary revenue maximization engine after a merchant processes a sale with a user. An ancillary offer refers to an offer made to a customer by a merchant to sell an ancillary product or service. The ancillary revenue maximization engine may generate such an ancillary offer based on input received from a recommendation engine. In an embodiment, the recommendation engine uses rule selection, conversion segmentation and product selection to recommend one or more products that may enhance the value of a product or service purchased by a user and may maximize profit to the merchant processing the sale.

Claims

1. A method of generating a real-time ancillary offer, comprising:

obtaining information from a user;

generating an ancillary offer to sell an ancillary product or service using at least said information and input from a ancillary revenue maximization engine; and

providing said ancillary offer to said user.

2. The method of claim 1, wherein said information comprises information regarding a product purchased by a user.

3. The method of claim 1, wherein said generating step comprises:

obtaining a recommendation from a recommendation engine.

4. The method of claim 3, wherein said recommendation is based on at least a set of business rules.

5. The method of claim 4, wherein said business rules are altered based on said information.

6. The method of claim 3, wherein said recommendation is generated in real time.

7. The method of claim 3, wherein said ancillary offer is presented to said user based on said recommendation.

8. The method of claim 1, wherein said providing step comprises providing said ancillary offer based on said recommendation.

10. The method of claim 8, wherein said recommendation is used by an ancillary revenue maximization engine to generate one or more offers for a ancillary product or service.

11. The method of claim 8, wherein said rules are dynamically altered using at least results of said offers presented to a user based on said recommendation.

12. The method of claim 8, further comprising:

classifying a user based on said data to obtain a user classification.

13. The method of claim 12, wherein said classification is used to optimize said recommendation.

14. The method of claim 12, further comprising:

identifying an ancillary product or service based on at least said classification.

15. The method of claim 12, further comprising:

selecting an offer medium for an ancillary offer based on at least said classification.

16. The method of claim 12, further comprising:

selecting an offer presentation format for an ancillary offer based on at least said classification.

17. The method of claim 8, further comprising:

identifying selection options to enable a user to select one or more ancillary products or services.

9. A method of generating a recommendation for an ancillary product or service, comprising:

obtaining data from an ancillary revenue maximization engine;

validating said data to generate validated data; and

selecting one or more rules based on said validated data;

wherein said rule is dynamically altered to optimize said recommendation.

18. A system for generating an ancillary offer comprising:

a recommendation engine to generate a recommendation;

an ancillary revenue maximization engine to generate one or more offers based on said recommendation; and

means for providing said offers to a user.

19. The system of claim 18, further comprising one or more merchant databases.

20. The system of claim 18, wherein said recommendation engine obtains data from a single and multiple combination offer database, and a past offer outcomes and probability database.

21. The system of claim 20, wherein said single and multiple combination offer database obtains data from:

product ID database;

product premiums database;

product price database;

ancillary products database;

advertisement display media database;

packaging options database;

advertisement media content database; and

advertisement creatives database.

22. The system of claim 20, wherein said past offer outcomes and probability database obtains data from:

past product purchaser information database;

past purchase history database;

profitability history database;

external consumer database; and

positive and negative decision database.

23. The system of claim 18, wherein said recommendation engine generates said recommendation based on a set of business rules.

24. The system of claim 23, wherein said set of business rules are dynamically altered to optimize said offers.

25. The system of claim 24, wherein the product offer database further obtains data from:

available product database;

packaging and pricing database;

display media database;

advertisement content database;

product premium database; and

advertisement creatives database.

26. The system of claim 18, wherein said recommendation engine may access a external customer database and a product offer database.

27. A computer program product having control logic stored therein, said control logic enabling a processor to generate a real-time ancillary offer, said control logic comprising;

obtaining means for enabling a processor to obtain an input from a user;

generating means for enabling a processor to generate a recommendation for an ancillary product or service, based at least on said input; and

providing means for enabling a processor to provide said ancillary offer to said user based on said recommendation.