SYSTEM, MECHANISMS, METHODS AND SERVICES FOR THE CREATION, INTERACTION AND CONSUMPTION OF SEARCHABLE, CONTEXT RELEVANT, MULTIMEDIA COLLAGES COMPOSITED FROM HETEROGENEOUS SOURCES

• US 20100228776A1
• Filed: 02/27/2010
• Published: 09/09/2010
• Est. Priority Date: 03/09/2009
• Status: Abandoned Application

• Current Assignee: Ramaswamy N. Melkote, Ramin Vatanparast
• Original Assignee: Ramaswamy N. Melkote, Ramin Vatanparast
• Inventors: Vatanparast, Ramin, Melkote, Ramaswamy N.
• Application Number:
  US12/714,444
• Publication Number:
  US 20100228776A1
• Time in Patent Office: Days
• US Class Current: 707/770
• CPC Class Codes: G06F 16/954 Navigation, e.g. using categorised browsing
• CPC Class Codes: G06F 3/0481 based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

The current invention provides an enhanced user experience for consumers by minimizing the number of click-throughs, and optimizing time spent by providing customizable, interactive visual multimedia collages of information created from several sources of information in scrollable snapshots. Moreoyer, the same experience is made available for the users on-the-go on their mobile device where they can access the same collages and interact with them in a manner meaningful to the modalities provided on the mobile device, such as phone calls, text messaging, and Wireless Application Protocol (WAP) browser viewing. On the desktop Internet, interested consumers will be referred from the image collage result sets to content provider or retailers'"'"' web sites. Each image has all the information: the advertisement from the seller, customer review, product rating, and seller rating composited together. In one embodiment, the consumer can click on any of the regions of the collage (e.g. customer surveys) to click through to the WAP site or Internet site housing the information. In other embodiments, the consumer can just browse the information, consummate a buy transaction on-line: get it shipped or pick it up himself, place a bid for a used product, and/or call a number for more information. Through the system'"'"'s analytics engine, the invention provides to the retailers competitive location-based information, consumer behavior data for advertising, and location based product demand. The consumer can save any of the interactive images and forward to others. For enterprises, retailers, and individuals interested in selling new/used products, they can create advertisements for their products using the Internet web based information collage authoring tool.

Claims

1. ) A novel method for desktop Internet/mobile users:

a) Providing a set of holistic interactive information/advertisement multimedia collages from various heterogeneous content/data sources to the user on the display device as a result of product/service/content/information searches. Multimedia collages are presentations for simultaneously visualizing content from a large number of multimedia sources, including but not limited to web content, video, pictures, Flash content, widgets. Each multimedia component of the collage may be self or auto playable as well as clickable for enabling further interaction.

b) Minimizing the number of clicks for accessing information by compositing individual pieces of relevant data into a single information collage on the display device.

c) Creating a new interactive surface for the information collage, wherein the consumer can click on different regions in order to access more information about the item, product, topic or service on the display device.

2. ) The method of claim 1 further comprising a mobile service that facilitates consumer-specific information browsing and consumption of information collages via a thick or thin client residing on the phone and/or a clientless solution accessible over the Internet.

3. ) The method of claim 1 further comprising a desktop or interactive display service that facilitates consumer-specific information browsing and consumption of information collages via a web browser or software application, that provides seamless compatibility for viewing and transfer of collages and user preferences between a multitude of display devices.

4. ) The method of claim 1 further comprising a client that users can download onto their mobile devices in order to view, interact with, forward and save the information collage. This client can also be used to create new customized advertisement and content based multimedia collages based on customer preferences of product and content/data sources. This special browser is used to browse and interact with the information collages. This browser can either be, but not limited to being part of a thick client residing on the phone or exist as a plugin in a web browser or part of a widget residing on the phone. This browser is capable of reading the information collage format along with its associated metadata to support features such as caching, preview pages, special animations, plugins to 3rd party services such as voice recognition, etc.

5. ) The method of claim 1 wherein this invention introduces a new format for an information collage that can be viewed, interacted, forwarded and saved as one single file, on the display device.

6. ) The method of claim 5 wherein this information collage format when present on the mobile device provides different behaviors based on the presence or absence of the lightweight client on the device. In the absence of the lightweight client, the information collage format provides limited interactivity to the user. However, the format provides a mechanism for obtaining the client onto the mobile device. Then the user can view and interact more with the information collage.

7. ) The method of claim 1 further comprising different interactivity options for the information collage service based on various service parameters/agreements/characteristics on the display device.

8. ) The method of claim 4 wherein the lightweight client unobtrusively sits on the mobile device and downloads information collages that the consumer is interested in. This client takes into account certain parameters such as device memory, amount of battery remaining and network/bandwidth access to determine when and how many information collages are to be cached onto the mobile device at a given time.

9. ) The method of claim 1 wherein the image content that is displayed as a result of the search may include the following but not limited to:

1) Photographs,

     2) Product Descriptions,

     3) Price Information,

     4) Customer review,

     5) Product Rating from,

     6) Seller rating,

     7) Call-back telephone number,

     8) Any WAP or Internet content (Other On Line Seller Ads, Product Ratings, On Line Customer Reviews),

     9) Videos,

     10) Flash Content,

     11) Widgets.

10. ) The method of claim 1 wherein on each of the image in the resulting collage the consumer may perform any of the following interactions but not limited to:

1) Just browse the information,

     2) Go to the referred web site,

     3) Go to the referred WAP site,

     4) Consummate a buy transaction on-line (get it shipped or pick it up himself),

     5) Place a bid for a used product, or/and,

     6) Call a number for more information,

     7) Click to store finder-locate the retail shop closest to the consumer,

     8) SMS/MMS,

     9) Email,

     10) Click to view video,

     11) Click to gift finder,

     12) Click to download mobile content,

     13) Click for coupon,

     14) Click to take a quiz and so on

11. ) The method of claim 1 further comprising a service that caters to the user'"'"'s preferences. The user requests information for product/service/content from the server. Server dynamically creates a collage of the information if all the requested elements are available. If not, the server intelligently creates or picks the closest collage matching the preference. These collages could be pre-defined advertisements that are created by ad-creators or those that are dynamically created in a customized manner by the server to closely match the preferences of the buyer. These collages are created through specially assigned parsers that can parse pre-approved content from the participating vendor'"'"'s web page or plurality of web pages. This would work on any display device.

12. ) The method of claim 11 wherein the service facilitates online searches for collage results by suggesting to the user, a query auto-completion of terms and phrases during the query entry process. The suggested strings in the auto-complete query are based on specific attributes of the product/service/content in the database such as product category, brand, and color. Further, the auto-complete algorithm takes into account items that are currently the most popular (e.g., best selling or most frequently viewed), and may be customized to particular users or user groups. The auto-complete feature is also present on users'"'"' computing devices, which may include handheld and other wireless devices that lack a full keyboard.

13. ) The method of claim 11 wherein the service takes textual information from various sources and converts them into a pictorial form that are individual units of the collage. These individual image units of the collage are aesthetically generated and are visually recognizable on a given display device.

14. ) The method of claim 11 further comprising of various settings that are provided to the desktop/mobile device consumer on the client to view desired percentage of predefined and customized information collages.

15. ) The method of claim 11 wherein the server maintains an in-memory cache of the product/service/content'"'"'s metadata in a data structure that facilitates fast context dependent search. The order of product/service/content criteria entered by the user in the auto-complete dictates relevancy. Product/service/content search criteria entered before others are considered to be more important and relevant to the user. The search process uses the relevance to search the cache and the cache is structured in a manner to help in this process.

16. ) The method of claim 11 further comprising of mechanisms for storing user preferences in a secure and persistent state for enhancing the relevance of our service on the display real estate. The consumer could set their preferences for information sources e.g. favorite on-line/brick ‘

n’

mortar seller(s) (Amazon/Macy'"'"'s etc.), preferred on-line customer reviews source (e.g. Amazon), favorite product rating source (e.g. cnet). These settings will apply to any transaction that the consumer initiates and is stored in the profile of the consumer.

17. ) The method of claim 11 where in the technology lets content providers, retailers and others provide targeted and location based offerings anytime, anywhere through display real estate.

18. ) The method of claim 11 wherein revenue earned through our information collage service is based on but not limited to several parameters:

how much of the collage'"'"'s real estate is used, placement of information in the collage, what type of interactive surface is mapped to the part of that collage (e.g. whether it'"'"'s a mere banner, click-to-payment, view a web page, call the seller, etc.), the order in which it appears in the scrollable set of relevant collages on the mobile client (e.g. the first collage may be charged a premium to the seller)

20. ) The method of claim 1 wherein information collages created are searchable via any Internet based search engine.

22. ) The method of claim 1 further comprising of enabling the creation of automatic customized individual catalogs based on search criteria to be delivered through different channels to users in a timely manner. These catalogs may contain the results of several searches of a user.

23. ) The method of claim 1 wherein apart from 2D content, 3D multimedia search, optimized delivery &

dynamic adaptation enabling multilayered, multi-views content coding and interactive collage creation.

19. ) An advertisement authoring tool to intuitively create information collages by advertisement creators from different sources of information.

21. ) An analytics engine, that will provide to the retailers competitive location based information, consumer behavior data for advertising, and location based product demand. The analytics engine operates on the data that is captured from search keywords entered by the users, context like their location, and their interactions with the multi-media collage.