MARKET IDENTIFICATION SYSTEM
First Claim
1. A computerized method of providing a market identification system (MIS), comprising:
- creating an entry for customer data in a data processing system, wherein storage of the customer data enables searching of customer attributes included in the customer data;
receiving, using a central processing unit (CPU), a query for searching the customer data;
retrieving data, in the data processing system, in response to the query;
de-identifying and aggregating the retrieved data using the CPU in the data processing system;
displaying, using the CPU, the de-identified and aggregated data in a way that identifies the available market as defined by the query.
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Abstract
Embodiments of the present invention provide a method and system for providing a marketing identification system by enabling creating an entry for customer data in a way that allows searching of customer attributes, querying the customer data, retrieving data in response to the query, de-identifying and aggregating the retrieved data, and displaying the de-identified and aggregated data in a way that identifies the available market as defined by the query. The invention can be implemented via a stand-alone computing system or such a system interconnected with other platforms or data stores by a network, such as a corporate intranet, a local area network, or the internet.
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Citations
28 Claims
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1. A computerized method of providing a market identification system (MIS), comprising:
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creating an entry for customer data in a data processing system, wherein storage of the customer data enables searching of customer attributes included in the customer data; receiving, using a central processing unit (CPU), a query for searching the customer data; retrieving data, in the data processing system, in response to the query; de-identifying and aggregating the retrieved data using the CPU in the data processing system; displaying, using the CPU, the de-identified and aggregated data in a way that identifies the available market as defined by the query. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A computer readable medium having stored thereon a computer program code, the computer program code including instructions which, when executed by a processor, cause the processor to perform the method comprising:
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creating an entry for customer data in a data processing system, wherein storage of the customer data enables searching of customer attributes included in the customer data; receiving, using the processor, a query for searching the customer data; retrieving data, in the data processing system, in response to the query; de-identifying and aggregating the retrieved data using the processor in the data processing system; displaying, using the processor, the de-identified and aggregated data in a way that identifies the available market as defined by the query. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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27. A system of providing a marketing identification system (MIS), the system comprising:
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an instruction execution platform operable for at least one MIS, wherein the MIS enables creating an entry for customer data, querying the customer data, retrieving data in response to the query, de-identifying and aggregating the retrieved data, and displaying the de-identified and aggregated data in a way that identifies the available market as defined by the query; and a data set comprising customer data, attributes data, and de-identified and aggregated data. - View Dependent Claims (28)
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Specification