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LEAD ACQUISITION, PROMOTION AND INVENTORY MANAGEMENT SYSTEM AND METHOD

  • US 20100235231A1
  • Filed: 05/26/2010
  • Published: 09/16/2010
  • Est. Priority Date: 01/30/2009
  • Status: Abandoned Application
First Claim
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1. A computer-implemented method for managing a lead acquisition advertising system, the method comprising:

  • receiving information about a program from a client;

    determining a number of leads that can be collected based upon the program information;

    assigning a relative promotional weight to the program;

    generating leads by comparing program requirements to one of more user profiles, and selecting a program based on the assigned relative promotional weight, wherein at least one user profile includes taxonomic nouns identified from a document a user accessed;

    determining compliance of the one or more leads with the program information, and if the leads are compliant, allocating the leads; and

    delivering the allocated leads to the client.

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