ENDORSABLE ENTITY PRESENTATION BASED UPON PARSED INSTANT MESSAGES
First Claim
1. A method for presenting an endorsable entity based upon a parsed instant message comprising:
- parsing an instant message (IM) for a proper noun;
comparing the proper noun to an index to determine a topic of interest; and
presenting an endorsable entity to an IM user based upon the topic of interest.
2 Assignments
0 Petitions
Accused Products
Abstract
During an instant message conversation, instant message users may be presented with advertisements, news headlines, hyperlinks to web pages, and other additional information. It may be advantageous to provide targeted information that may be relevant to the current conversation between the instant message users. As provided herein, an endorsable entity may be presented to an instant message user based upon parsing an instant message from an instant message conversation. An instant message may be parsed for a proper noun (e.g., a word or grouping of words within the instant message text). The proper noun (e.g., a retail product) may be compared to an index to determine a topic of interest (e.g., a manufacturer of the particular retail product). The topic of interest may be used to determined an endorsable entity (e.g., an advertisement of the manufacturer), which may be presented to instant message users engaged in the instant message conversation.
47 Citations
20 Claims
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1. A method for presenting an endorsable entity based upon a parsed instant message comprising:
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parsing an instant message (IM) for a proper noun; comparing the proper noun to an index to determine a topic of interest; and presenting an endorsable entity to an IM user based upon the topic of interest. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system for presenting an endorsable entity based upon a parsed instant message comprising:
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a parsing component configured to parse an instant message (IM) for a proper noun; a lookup component configured to compare the proper noun to an index to determine a topic of interest; and a presentation component configured to present an endorsable entity to an UI user based upon the topic of interest. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19)
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20. A method for presenting an endorsable entity based upon a parsed instant message comprising:
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receiving an instant message (IM) from a IM sender; parsing the instant message (IM) for a proper noun; comparing the proper noun to an index to determine a topic of interest; determining an endorsable entity based upon the topic of interest; encoding the endorsable entity within a first IM metadata and a second IM metadata; sending the first IM metadata to the IM sender and the second IM metadata to an IM recipient; and presenting the endorsable entity within the first IM metadata to the IM sender and the endorsable entity within the second IM metadata to the IM recipient.
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Specification