SYSTEM AND METHOD FOR PROVIDING AUTOMATIC ADVERTISING AND CATEGORY DISTRIBUTION FOR ONLINE COMPUTER USERS

• US 20100235239A1
• Filed: 09/11/2009
• Published: 09/16/2010
• Est. Priority Date: 03/11/2009
• Status: Abandoned Application

• Current Assignee: PayPal, Inc. (PayPal Holdings, Inc.)
• Original Assignee: PayPal, Inc. (PayPal Holdings, Inc.)
• Inventors: Jerome, Ceri Sruart, Aroskar, Susheel, Lam, Selina, Hansen, Erik Beck
• Application Number:
  US12/558,302
• Publication Number:
  US 20100235239A1
• Time in Patent Office: Days
• US Class Current: 705/14.580
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0261 based on user location

Abstract

A system and method for providing automatic advertising and category distribution for online computer users is disclosed. A particular embodiment includes obtaining a listing for posting in a plurality of regions; generating a unique global ad identifier for the listing; processing the listing according to a set of pre-defined rules related to posting a listing in the plurality of regions, the processed listing being modified to produce a first version of the listing for posting in a first region and a different second version of the listing for posting in a second region; associating the global ad identifier with the first and second versions of the listing; and making the first version of the listing available for viewing by a first user in the first region and making the different second version of the listing available for viewing by a second user in the second region.

Claims

1. A method, including:

obtaining a listing for posting in a plurality of regions;

generating a unique global ad identifier for the listing;

processing the listing according to a set of pre-defined rules related to posting a listing in the plurality of regions, the processed listing being modified to produce a first version of the listing for posting in a first region and a different second version of the listing for posting in a second region;

associating the global ad identifier with the first and second versions of the listing; and

making the first version of the listing available for viewing by a first user in the first region and making the different second version of the listing available for viewing by a second user in the second region.

2. The method as claimed in claim 1 wherein obtaining the listing includes performing a screen-scraping operation.

3. The method as claimed in claim 1 wherein obtaining the listing includes performing an access to an ad source via an application programming interface (API).

4. The method as claimed in claim 1 wherein processing the listing includes performing a currency conversion operation on an object included in the listing.

5. The method as claimed in claim 1 wherein processing the listing includes performing a time conversion operation on an object included in the listing.

6. The method as claimed in claim 1 wherein processing the listing includes performing a language conversion operation on an object included in the listing.

7. The method as claimed in claim 1 including associating the listing with one or more global product/service categories.

8. The method as claimed in claim 1 wherein the first region and the second region are in different countries.

9. A system, comprising:

a processor;

a database, in data communication with the processor, for storage of listings for posting in a plurality of regions; and

an advertising distribution module, executable by the processor, to obtain a listing for posting in a plurality of regions, generating a unique global ad identifier for the listing, process the listing according to a set of pre-defined rules related to posting a listing in the plurality of regions, the processed listing being modified to produce a first version of the listing for posting in a first region and a different second version of the listing for posting in a second region, associate the global ad identifier with the first and second versions of the listing, and make the first version of the listing available for viewing by a first user in the first region and make the different second version of the listing available for viewing by a second user in the second region.

10. The system as claimed in claim 9 wherein the advertising distribution module being further configured to obtain the listing by performing a screen-scraping operation.

11. The system as claimed in claim 9 wherein the advertising distribution module being further configured to obtain the listing by performing an access to an ad source via an application programming interface (API).

12. The system as claimed in claim 9 wherein the advertising distribution module being further configured to process the listing by performing a currency conversion operation on an object included in the listing.

13. The system as claimed in claim 9 wherein the advertising distribution module being further configured to process the listing by performing a time conversion operation on an object included in the listing.

14. The system as claimed in claim 9 wherein the advertising distribution module being further configured to process the listing by performing a language conversion operation on an object included in the listing.

15. The system as claimed in claim 9 wherein the advertising distribution module being further configured to associate the listing with one or more global product/service categories.

16. The system as claimed in claim 9 wherein the first region and the second region are in different countries.

17. A machine-useable storage medium embodying instructions which, when executed by a machine, cause the machine to:

obtain a listing for posting in a plurality of regions;

generate a unique global ad identifier for the listing;

process the listing according to a set of pre-defined rules related to posting a listing in the plurality of regions, the processed listing being modified to produce a first version of the listing for posting in a first region and a different second version of the listing for posting in a second region;

associate the global ad identifier with the first and second versions of the listing; and

make the first version of the listing available for viewing by a first user in the first region and make the different second version of the listing available for viewing by a second user in the second region.

18. The machine-useable storage medium as claimed in claim 17 wherein the instructions being further configured to obtain the listing by performing a screen-scraping operation.

19. The machine-useable storage medium as claimed in claim 17 wherein the instructions being further configured to obtain the listing by performing an access to an ad source via an application programming interface (API).

20. The machine-useable storage medium as claimed in claim 17 wherein the instructions being further configured to associate the listing with one or more global product/service categories.