Determining Charge for Content Distribution

• US 20100235266A1
• Filed: 03/10/2009
• Published: 09/16/2010
• Est. Priority Date: 03/10/2009
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Trendafilov, Dimitre R., Sirajuddin, Sarah, Weinberg, Aitan, Zamir, Oren E.
• Application Number:
  US12/401,457
• Publication Number:
  US 20100235266A1
• Time in Patent Office: Days
• US Class Current: 705/30
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0283 Price estimation or determination
• CPC Class Codes: G06Q 30/08 Auctions
• CPC Class Codes: G06Q 40/12 Accounting

Abstract

A method of determining charge for content presentation includes identifying multiple target criteria that a content provider specifies for distribution of content, the multiple target criteria associated in a hierarchy. The method includes determining, for a presentation of the content to a user, which of the multiple target criteria are met by the presentation. The method includes recording a charge to the content provider for the presentation, the charge determined using the hierarchy and charge values associated with the multiple target criteria. The method can be implemented using a computer program product tangibly embodied in a computer-readable storage medium and comprising instructions that when executed by a processor perform the method.

Claims

1. A computer program product tangibly embodied in a computer-readable storage medium and comprising instructions that when executed by a processor perform a method of determining charge for content presentation, the method comprising:

identifying multiple target criteria that a content provider specifies for distribution of content, the multiple target criteria associated in a hierarchy;

determining, for a presentation of the content to a user, which of the multiple target criteria are met by the presentation; and

recording a charge to the content provider for the presentation, the charge determined using the hierarchy and charge values associated with the multiple target criteria.

2. The computer program product of claim 1, the method further comprising determining, before the content is presented, whether a publisher that is to publish the content in the content distribution has opted out of user-targeted content distribution.

3. The computer program product of claim 1, wherein the multiple target criteria comprise at least:

a first target criterion that the content be presented to a user associated with at least one of a collection of user identifiers;

a second target criterion that the content be presented in a predetermined resource; and

a third target criterion that the content be presented in association with a predetermined keyword.

4. The computer program product of claim 3, wherein at least two of the multiple target criteria are met by the presentation, further comprising selecting one of the at least two target criteria and using the one target criterion in determining the charge.

5. The computer program product of claim 4, wherein the multiple target criteria are ranked according to specificity in the hierarchy, and wherein the one target criterion is selected as being most specific of the at least two target criteria met by the presentation.

6. The computer program product of claim 3, wherein another collection of user identities is identified by the content provider, and wherein the other collection of user identities also is taken into account in the determination.

7. The computer program product of claim 6, the method further comprising forming a logical combination collection based on the collection of user identities and the other collection of user identities, wherein the logical combination collection is taken into account in the determination.

8. The computer program product of claim 3, the method further comprising performing an evaluation of a duration or expiration measure for the collection of user identities, wherein the evaluation is taken into account in the determination.

9. The computer program product of claim 3, wherein the content provider has submitted a bid for the content distribution comprising at least two different bid amounts, wherein the charge values are based on the different bid amounts, and wherein at least one of the different bid amounts is conditioned on the determination that the user is associated with one of the user identities.

10. The computer program product of claim 1, wherein the multiple target criteria includes at least one selected from the group consisting of:

a user action;

a user access of a specific resource;

a demographic criterion;

a keyword for matching against a publication where the content distribution is made;

an identifier for the publication where the content distribution is made;

a language of the publication where the content distribution is made;

a geographic location of the user;

a time of day when the content distribution is made;

a location in the publication where the content distribution is made;

a metric regarding the publication where the content distribution is made;

a maximum number of presentations associated with the content.

11. A computer program product tangibly embodied in a computer-readable storage medium, the computer program product including instructions that, when executed, generate on a display device a graphical user interface for defining user-specific content presentation, the graphical user interface comprising:

at least one criterion input control for a content provider to specify multiple target criteria associated in a hierarchy, the multiple target criteria configured for use in selecting between a plurality of users for receiving a content distribution; and

a charge input control for the content provider to define respective charge values associated with the multiple target criteria, wherein a charge to the content provider is recorded for a presentation of the content to a user, the charge determined using the hierarchy and the charge value associated with any of the multiple target criteria met by the presentation.

12. The computer program product of claim 11, wherein the criterion input control is configured for use by the content provider in uploading a collection of user identities.

13. The computer program product of claim 12 wherein the criterion input control is configured so that the content provider can offer the collection of user identities for use by another content provider.

14. The computer program product of claim 11, wherein the multiple target criteria comprise at least:

a first target criterion that the content be presented to a user associated with at least one of a collection of user identifiers;

a second target criterion that the content be presented in a predetermined resource; and

a third target criterion that the content be presented in association with a predetermined keyword.

15. The computer program product of claim 11, wherein at least two of the multiple target criteria are met by the presentation, and wherein one of the at least two target criteria is selected and used in determining the charge.

16. The computer program product of claim 15, wherein the multiple target criteria are ranked according to specificity in the hierarchy, and wherein the one target criterion is selected as being most specific of the at least two target criteria met by the presentation.

17. The computer program product of claim 11, wherein the graphical user interface further comprises a performance reporting area presenting a result of the content distribution to the content provider.

18. The computer program product of claim 17, wherein the performance reporting area divides the result in at least first and second result categories:

the first result category corresponding to a portion of the content distribution performed to at least a first user who is not associated with a collection of user identities specified by the content provider as one of the multiple target criteria; and

the second category corresponding to a portion of the content distribution performed to at least a second user who is associated with one of the user identities.