SYSTEM AND METHOD FOR PROVIDING AUTOMATIC ADVERTISING DISTRIBUTION FOR ONLINE COMPUTER USERS

• US 20100235848A1
• Filed: 06/23/2009
• Published: 09/16/2010
• Est. Priority Date: 03/11/2009
• Status: Active Application

• Current Assignee: eBay Inc.
• Original Assignee: eBay Inc.
• Inventors: Illg, Lawrence, Lam, Selina, Shusterman, Richard Aaron Neal
• Application Number:
  US12/489,863
• Publication Number:
  US 20100235848A1
• Time in Patent Office: Days
• US Class Current: 719/328
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A system and method for providing automatic advertising distribution for online computer users is disclosed. A particular embodiment includes obtaining a listing posted by a first user in a first region; processing the listing according to a set of pre-defined rules related to posting a listing in a second region, the processed listing being modified to produce a second version of the listing; pushing the second version of the listing to a server in the second region; and making the second version of the listing available for viewing by a second user in the second region.

Claims

1. A method, including:

obtaining a listing posted by a first user in a first region;

processing the listing according to a set of pre-defined rules related to posting a listing in a second region, the processed listing being modified to produce a second version of the listing;

pushing the second version of the listing to a server in the second region; and

making the second version of the listing available for viewing by a second user in the second region.

2. The method as claimed in claim 1 wherein obtaining the listing includes performing a screen-scraping operation.

3. The method as claimed in claim 1 wherein obtaining the listing includes performing an access to an ad source via an application programming interface (API).

4. The method as claimed in claim 1 wherein processing the listing includes performing a currency conversion operation on an object included in the listing.

5. The method as claimed in claim 1 wherein processing the listing includes performing a time conversion operation on an object included in the listing.

6. The method as claimed in claim 1 wherein processing the listing includes performing a language conversion operation on an object included in the listing.

7. The method as claimed in claim 1 including tracking an ad source to determine if new ads have been posted or deleted from the ad source.

8. The method as claimed in claim 1 wherein the first region and the second region are in different countries.

9. A system, comprising:

a processor;

a database, in data communication with the processor, for storage of listings obtained from a plurality of regions; and

an advertising distribution module, executable by the processor, to obtain a listing posted by a first user in a first region, process the listing according to a set of pre-defined rules related to posting a listing in a second region, the processed listing being modified to produce a second version of the listing, push the second version of the listing to a server in the second region, and make the second version of the listing available for viewing by a second user in the second region.

10. The system as claimed in claim 9 wherein the advertising distribution module being further configured to obtain the listing by performing a screen-scraping operation.

11. The system as claimed in claim 9 wherein the advertising distribution module being further configured to obtain the listing by performing an access to an ad source via an application programming interface (API).

12. The system as claimed in claim 9 wherein the advertising distribution module being further configured to process the listing by performing a currency conversion operation on an object included in the listing.

13. The system as claimed in claim 9 wherein the advertising distribution module being further configured to process the listing by performing a time conversion operation on an object included in the listing.

14. The system as claimed in claim 9 wherein the advertising distribution module being further configured to process the listing by performing a language conversion operation on an object included in the listing.

15. The system as claimed in claim 9 wherein the advertising distribution module being further configured to track an ad source to determine if new ads have been posted or deleted from the ad source.

16. The system as claimed in claim 9 wherein the first region and the second region are in different countries.

17. A machine-useable storage medium embodying instructions which, when executed by a machine, cause the machine to:

obtain a listing posted by a first user in a first region;

process the listing according to a set of pre-defined rules related to posting a listing in a second region, the processed listing being modified to produce a second version of the listing;

push the second version of the listing to a server in the second region; and

make the second version of the listing available for viewing by a second user in the second region.

18. The machine-useable storage medium as claimed in claim 17 wherein the instructions being further configured to obtain the listing by performing a screen-scraping operation.

19. The machine-useable storage medium as claimed in claim 17 wherein the instructions being further configured to obtain the listing by performing an access to an ad source via an application programming interface (API).

20. The machine-useable storage medium as claimed in claim 17 wherein the instructions being further configured to track an ad source to determine if new ads have been posted or deleted from the ad source.