METHOD AND SYSTEM FOR IMPROVED INTERACTIVE TELEVISION PROCESSING
First Claim
1. A system for providing an electronic transactional environment, comprising:
- a database configured to store user registration data and product information data relating to a plurality of products;
a server configured to transmit the product information data of at least one of the plurality of products to a user upon receiving a session initiation instruction, such that the user can initiate a transaction request in response thereto; and
a processor configured to compare data relating to the transaction request with user registration data to identify the user, and to generate customized transaction order data for the identified user,wherein the server is further configured to transmit the customized transaction order data to the identified user.
2 Assignments
0 Petitions
Accused Products
Abstract
A method and system for providing a transactional environment including a server and one or more set-top boxes in communication with the server. The server stores product information data, which is updated in the server as soon as the product information data changes. The set-top boxes receive the product information data as well as navigable displays in a single transmission, which guide a user through a product ordering process on his or her television. The user may navigate and complete the ordering process in a real-time basis using a television remote control. The product information, e.g., available inventory, is updated as soon as the product information changes, and the set-top boxes replaces outdated navigable page data on a real-time basis.
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Citations
29 Claims
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1. A system for providing an electronic transactional environment, comprising:
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a database configured to store user registration data and product information data relating to a plurality of products; a server configured to transmit the product information data of at least one of the plurality of products to a user upon receiving a session initiation instruction, such that the user can initiate a transaction request in response thereto; and a processor configured to compare data relating to the transaction request with user registration data to identify the user, and to generate customized transaction order data for the identified user, wherein the server is further configured to transmit the customized transaction order data to the identified user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A method for providing an electronic transactional environment, the method comprising:
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storing, in an electronic database, user registration data and product information data relating to a plurality of products; upon receiving a session initiation instruction from a user, transmitting, by a server, the product information data of at least one of the plurality of products to the user, such that the user can initiate a transaction request in response thereto; comparing, by a processor, data relating to the transaction request with user registration data to identify the user; generating, by the processor, customized transaction order data for the identified user; and transmitting, by the server, the customized transaction order data to the identified user. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23)
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24. A method for providing an electronic transactional environment, the method comprising:
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storing, in an electronic database, user registration data and product information data relating to a plurality of products; transmitting, by a server, towards a set-top box the product information data relating to at least one of the plurality of products in response to a user session initiation request, wherein the set-top box displays on a display device multiple navigable pages using the product information data, the product information data including product information for the at least one of the plurality of products and the product information is displayed on at least one portion of at least one of the multiple navigable pages; updating the product information data in the electronic database on a continuous basis to reflect real-time changes to the product information data; transmitting the updated product information data by the server to the set-top box as a display update, which updates the product information displayed on at least one of the multiple navigable pages; identifying the user of the set-top box by comparing the user registration data and data relating to a transaction request executed by the user of at least one of the multiple navigable pages; generating customized transaction order data based on the identified user; and transmitting, by the server, the customized transaction order data to the set-top box of the identified user. - View Dependent Claims (25, 26, 27, 28, 29)
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Specification