Dynamic Pricing of Items Based on Cross-Price Effects on demand of Associated Items
First Claim
Patent Images
1. A method, comprising:
- associating a first item and a second item wherein the first and second items are different products;
sending a first price of the first item for sale and a second price of the second item for sale from a processor to one or more clients over a network;
during a first period receiving zero or more orders for the first item at the first price from one or more of the clients and receiving zero or more orders for the second item at the second price from one or more of the clients;
determining a first demand for the first item based at least in part on the zero or more orders received at the first price during the first period and determining a second demand for the second item based at least in part on the zero or more orders received at the second price during the first period;
pricing the first item at a third price with the processor;
sending the third price of the first item for sale and a second price of the second item for sale from a processor to one or more clients over a network;
during a second period receiving one or more orders for the first item at the third price from one or more of the clients and receiving one or more orders for the second item at the second price from one or more of the clients;
determining a third demand for the first item based at least in part on the one or more orders received at the third price during the second period and determining a fourth demand for the second item based at least in part on the one or more orders received at the second price during the second period;
pricing the second item at a fourth price with the processor based at least in part on the determined second and fourth demand; and
,sending the fourth price over the network to at least one of the clients.
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Abstract
A method of dynamically adjusting prices of items using a processor based upon the cross-price effects on demand of associated items based upon offering the associated items at different prices during different time periods.
133 Citations
13 Claims
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1. A method, comprising:
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associating a first item and a second item wherein the first and second items are different products; sending a first price of the first item for sale and a second price of the second item for sale from a processor to one or more clients over a network; during a first period receiving zero or more orders for the first item at the first price from one or more of the clients and receiving zero or more orders for the second item at the second price from one or more of the clients; determining a first demand for the first item based at least in part on the zero or more orders received at the first price during the first period and determining a second demand for the second item based at least in part on the zero or more orders received at the second price during the first period; pricing the first item at a third price with the processor; sending the third price of the first item for sale and a second price of the second item for sale from a processor to one or more clients over a network; during a second period receiving one or more orders for the first item at the third price from one or more of the clients and receiving one or more orders for the second item at the second price from one or more of the clients; determining a third demand for the first item based at least in part on the one or more orders received at the third price during the second period and determining a fourth demand for the second item based at least in part on the one or more orders received at the second price during the second period; pricing the second item at a fourth price with the processor based at least in part on the determined second and fourth demand; and
,sending the fourth price over the network to at least one of the clients. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method for dynamically pricing a first item and a second item associated with the first item, comprising:
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sending a first price of the first item for sale and a second price of the second item for sale from a processor to one or more clients over a network; during a first period receiving one or more orders for the first item at the first price from one or more of the clients and receiving one or more orders for the second item at the second price from one or more of the clients; determining a first demand for the second item based at least in part on the one or more orders received at the second price during the first period; pricing the first item at a third price with the processor; sending the third price of the first item for sale and the second price of the second item for sale from a processor to one or more clients over a network; during a second period receiving one or more orders for the first item at the third price from one or more of the clients and receiving one or more orders for the second item at the second price from one or more of the clients; determining a second demand for the second item based at least in part on the one or more orders received at the second price during the second period; determining a cross price effect based at least in part on the determined first and second demands; pricing the second item at a fourth price with the processor based at least in part on the determined cross price effect; and
,sending the fourth price over the network to at least one of the clients. - View Dependent Claims (10, 11, 12, 13)
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Specification