TIME AND WAYPOINT-BASED INCENTIVES FOR MOBILE DEVICES

• US 20100241496A1
• Filed: 07/31/2009
• Published: 09/23/2010
• Est. Priority Date: 03/17/2009
• Status: Abandoned Application

• Current Assignee: Qualcomm, Inc.
• Original Assignee: Qualcomm, Inc.
• Inventors: Hardie, Edward Thomas Lingham, Gupta, Rajarshi, Islam, Nayeem
• Application Number:
  US12/533,443
• Publication Number:
  US 20100241496A1
• Time in Patent Office: Days
• US Class Current: 705/14.100
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
• CPC Class Codes: H04W 4/023 using mutual or relative location information between multiple location based services [LBS] targets or of distance thresholds
• CPC Class Codes: H04W 4/024 Guidance services
• CPC Class Codes: H04W 4/025 using location based information parameters
• CPC Class Codes: H04W 4/027 using movement velocity, acceleration information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/14 Short messaging services, e.g. short message services [SMS] or unstructured supplementary service data [USSD]
• CPC Class Codes: H04W 4/18 Information format or content conversion, e.g. adaptation by the network of the transmitted or received information for the purpose of wireless delivery to users or terminals
• CPC Class Codes: H04W 4/20 Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
• CPC Class Codes: H04W 4/23 for mobile advertising

Abstract

The subject matter disclosed herein relates to a system and method for influencing behavior of a user of a mobile device. A determination may be made regarding whether a mobile device is within an area associated with one or more predefined waypoints. An incentive may be provided to the mobile device based at least in part on a location of the mobile device to influence behavior of a user of the mobile device.

Claims

1. A method, comprising:

determining whether a mobile device is within an area associated with one or more predefined waypoints; and

providing an incentive to the mobile device based at least in part on a location of the mobile device to influence behavior of a user of the mobile device.

2. The method of claim 1, wherein providing the incentive to the mobile device is further conditioned, at least in part, on a duration of time that the mobile phone is within the area associated with the one or more predefined waypoints.

3. The method of claim 1, further comprising determining the location of the mobile device.

4. The method of claim 1, wherein the incentive comprises a coupon redeemable for goods or services, access to one or more wireless services, and/or information.

5. The method of claim 1, wherein determining whether the mobile device is within the area associated with the one or more predefined waypoints comprises receiving an identifier from a Radio Frequency Identifier (RFID) tag associated with the mobile device.

6. The method of claim 1, wherein determining whether the mobile device is within the area associated with the one or more predefined waypoints comprises receiving, by the mobile device, an identifier from a Radio Frequency Identifier (RFID) tag associated with the one or more predefined waypoints.

7. The method of claim 1, wherein the determining whether the mobile device is within the area associated with the one or more predefined waypoints comprises receiving, by the mobile device, one or more wireless signals having location information from one or more wireless devices within a predefined range of the mobile device.

8. The method of claim 7, wherein at least one of the wireless devices comprises an access point.

9. The method of claim 7, wherein at least one of the wireless devices comprises a femtocell.

10. The method of claim 1, wherein the determining whether the mobile device is within a predefined distance from one or more predefined waypoints is based, at least in part, on location information for the one or more predefined waypoints accessible by a location server.

11. The method of claim 1, wherein the incentive is provided via a message transmitted to the mobile device.

12. The method of claim 11, wherein the message is provided via an electronic mail (email) message.

13. The method of claim 11, wherein the message is provided via a Short Message Service (SMS) message.

14. The method of claim 11, wherein the message is transmitted by a transmitter associated with at least one of the one or more predefined waypoints.

15. The method of claim 1, wherein the incentive is provided to influence a user to move in a direction toward at least one of the one or more predefined waypoints.

16. The method of claim 1, wherein the incentive is provided to influence the user to move along a predefined route toward at least two predefined waypoints.

17. The method of claim 1, wherein the incentive is provided as a result of the user moving along a predefined route between at least two waypoints.

18. The method of claim 1, wherein the behavior of the user comprises movement of the user.

19. The method of claim 1, wherein the behavior of the user comprises purchases initiated by the user.

20. An apparatus comprising:

a location server to determine whether a mobile device is within an area associated with one or more predefined waypoints; and

a communication device to provide an incentive to the mobile device based at least in part on a determined location of the mobile device, to influence behavior of a user of the mobile device.

21. The apparatus of claim 20, wherein at least one of the one or more predefined waypoints is associated with one or more Radio Frequency Identifier (RFID) receivers to receive an identifier from an RFID tag associated with the mobile device.

22. The apparatus of claim 20, wherein at least one of the one or more predefined waypoints is associated with one or more Radio Frequency Identifier (RFID) tags that provide an identifier to an RFID receiver associated with the mobile device.

23. The apparatus of claim 20, wherein the communication device is further adapted to provide the incentive to the mobile device based at least in part on a duration of time that the mobile phone is within a predefined distance from the one or more predefined waypoints.

24. The apparatus of claim 20, wherein the incentive comprises a coupon redeemable for goods or services, access to one or more wireless services, and/or information.

25. The apparatus of claim 20, wherein the communication device is adapted to provide the incentive to the mobile device via a transmitted message.

26. The apparatus of claim 25, wherein the transmitted message is provided via an electronic mail (email) message.

27. The apparatus of claim 25, wherein the message is provided via a Short Message Service (SMS) message.

28. The apparatus of claim 20, wherein the one or more predefined waypoints comprise predefined locations within the area.

29. The apparatus of claim 20, wherein the incentive is provided to influence a user to move in a direction toward at least one of the one or more predefined waypoints.

30. The apparatus of claim 20, wherein the incentive is provided to influence the user to move along a predefined route toward at least two predefined waypoints.

31. The apparatus of claim 20, wherein the incentive is provided as a result of the user moving along a predefined route between at least two waypoints.

32. The apparatus of claim 20, wherein the behavior of the user comprises movement of the user.

33. The apparatus of claim 20, wherein the behavior of the user comprises purchases initiated by the user.

34. An apparatus, comprising:

means for determining whether a mobile device is within an area associated with one or more predefined waypoints; and

means for providing an incentive to the mobile device based at least in part on a location of the mobile device to influence behavior of a user of the mobile device.

35. The apparatus of claim 34, further comprising means for determining the location of the mobile device.

36. The apparatus of claim 34, wherein the means for determining whether a mobile device is within the area associated with one or more predefined waypoints comprises one or more Radio Frequency Identifier (RFID) receivers to receive an identifier from an RFID tag associated with the mobile device.

37. The apparatus of claim 34, wherein at least one of the one or more predefined waypoints is associated with one or more Radio Frequency Identifier (RFID) tags that provide an identifier to an RFID receiver associated with the mobile device.

38. The apparatus of claim 34, wherein the means for providing an incentive is further capable of providing the incentive to the mobile device conditioned, at least in part, on a duration of time that the mobile phone is within the area associated with the one or more predefined waypoints.

39. The apparatus of claim 34, wherein the incentive comprises a coupon, one or more wireless services, and/or information.

40. The apparatus of claim 34, wherein the means for providing an incentive is adapted to provide the incentive via a message transmitted to the mobile device.

41. The apparatus of claim 40, wherein the message is provided via an electronic mail (email) message.

42. The apparatus of claim 40, wherein the message is provided via a Short Message Service (SMS) message.

43. The apparatus of claim 40, wherein the means for providing an incentive comprises a transmitter associated with at least one of the one or more predefined waypoints to transmit the message.

44. The apparatus of claim 34, wherein the one or more predefined waypoints comprise predefined locations within a predefined area.

45. The apparatus of claim 34, wherein the incentive is provided to influence a user to move in a direction toward at least one of the one or more predefined waypoints.

46. The apparatus of claim 34, wherein the incentive is provided as a result of the user moving along a predefined route between at least two waypoints.

47. The apparatus of claim 34, wherein the behavior of the user comprises movement of the user.

48. The apparatus of claim 34, wherein the behavior of the user comprises purchases initiated by the user.

49. An article comprising:

a storage medium comprising machine-readable instructions stored thereon which, if executed by a special purpose apparatus, are adapted to direct the special purpose apparatus to;

determine whether a mobile device is within an area associated with one or more predefined waypoints; and

provide an incentive to the mobile device based at least in part on a location of the mobile device to influence behavior of a user of the mobile device.

50. The article of claim 49, wherein the instructions, if executed by the special purpose apparatus, are further adapted to direct the special purpose apparatus to provide the incentive to the mobile device further conditioned, at least in part, on a duration of time that the mobile phone is within the area associated with the one or more predefined waypoints.

51. The article of claim 49, wherein the instructions, if executed by the special purpose apparatus, are further adapted to direct the special purpose apparatus to determine the location of the mobile device.

52. The article of claim 49, wherein the instructions, if executed by the special purpose apparatus, are further adapted to determine whether the mobile device is within a predefined distance from one or more predefined waypoints based, at least in part, on location information for the one or more predefined waypoints accessible by a location server.

53. The article of claim 49, wherein the instructions, if executed by the special purpose apparatus, are further adapted to provide the incentive via a message transmitted to the mobile device.

54. The article of claim 53, wherein the instructions, if executed by the special purpose apparatus, are further adapted to provide the message via an electronic mail (email) message.

55. The article of claim 53, wherein the instructions, if executed by the special purpose apparatus, are further adapted to provide the message via a Short Message Service (SMS) message.

56. The article of claim 53, wherein the instructions, if executed by the special purpose apparatus, are further adapted to transmit the message via a transmitter associated with at least one of the one or more predefined waypoints.

57. The article of claim 49, wherein the behavior of the user comprises movement of the user.

58. The article of claim 49, wherein the behavior of the user comprises purchases initiated by the user.