SYSTEM AND METHOD FOR FRANCHISE PROMOTION

• US 20100241513A1
• Filed: 02/19/2010
• Published: 09/23/2010
• Est. Priority Date: 02/21/2009
• Status: Abandoned Application

• Current Assignee: WDFA Marketing, Inc.
• Original Assignee: WDFA Marketing, Inc.
• Inventors: Prasad, Rajneel, Hilton, Jason
• Application Number:
  US12/709,452
• Publication Number:
  US 20100241513A1
• Time in Patent Office: Days
• US Class Current: 705/14.520
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 50/184 Intellectual property management

Abstract

A method and system for franchisees to author, produce, and/or distribute preapproved marketing materials are disclosed. In some aspects, a franchisor can install various data relating to a franchise into a system. The data can comprise content and rules for preapproved promotion. The data can also include information relating to franchisees such franchisee locations, marketing and/or demographic information relating to customers, and/or other characteristic information. With the system, a franchisee can select a form and/or media for a preapproved promotion that can be limited using predetermined rules. In various embodiments, a franchisor can input specifications for preapproved promotion products and can authorize preselected franchisees to author a preapproved promotion and/or distribute media in the promotion to preapproved market recipients. The scope of content and/or distribution can depend on the franchisee, on a geographic and/or demographic limitation, and/or on various other parameters. Various embodiments offer a preapproved cooperative promotion to franchisees.

Claims

1. A method for providing licensor preapproval for a promotion of a licensed product and/or service using a computer system, the method comprising:

receiving from a licensor filtering rules, at least one promotion media layout template for media in a promotion, mandatory and/or alternative content for media in a promotion, and at least one promotion product specification;

wherein the promotion product specification identifies promotion media for a preapproved promotion product, and the filtering rules and media layout template are operable to limit a layout, content, and/or attribute in the promotion media of the preapproved promotion product;

storing the promotion product specification, filtering rules, promotion media layout template, and/or alternative content in tangible system media;

receiving information in the system from a licensee with a licensee user interface, the licensee information comprising an identifying characteristic of the licensee;

a promotion product selection for a promotion, a content selection, an attribute selection, and a store and/or market selection;

selecting a set of filtering rules from among the stored filtering rules in the tangible system media without human intervention, the set selection being based on at least one parameter selected from among the group consisting of an indentifying characteristic of the licensee, the promotion product selection, the content selection, and the store and/or market selection, wherein the filtering rule set is operable to filter at least a portion of the information from the licensee;

filtering at least the portion of licensee information using the selected filtering rule set without human intervention;

preapproving the promotion without human intervention, based on the filtering;

storing a representation of the preapproved promotion in the tangible system media; and

sending a machine readable representation of the preapproved promotion media to a preapproved producer of a media master.

2. The method of claim 1 further comprising accepting an order and an electronic payment for the preapproved promotion product from the licensee, reporting a current status of the order to a licensee, and publishing the promotion, and wherein the accepting, the reporting, and the publishing are performed without licensor interaction.

3. The method of claim 1 further comprising:

receiving from the licensor alternative trade dress and/or trademark content and storing the licensor alternative trade dress and/or trademark content in the tangible system media; and

receiving from the licensee information comprising content, an instruction to place the licensee content in a first position of the authoring template, a selection from among the licensor trade dress and/or trademark content, and an instruction to place the trade dress and/or trademark content in a second position of the authoring template;

wherein the preapproval depends on the trade dress and/or trademark selection in the second position and/or the licensee content in the first position.

4. The method of claim 1 wherein the system comprises a database having demographic and/or geographic recipient information relating to the licensed product and/or service, and the market selection comprises designating recipients for the promotion product based on querying the database.

5. The method of claim 1 wherein the system comprises a database having demographic and/or geographic characteristics associated with the store selection and/or market selection, and wherein at least some affinity content relating to the geographic and/or demographic characteristics in the database is included in the promotion media.

6. The method of claim 5 wherein the system is operable to produce a map showing the selected store location and a geographical area relating to the market selection, wherein the method comprises producing the map and including the map in the promotion media.

7. A preapproved promotion provided using the method of claim 1.

8. The preapproved promotion of claim 7 wherein the tangible system media comprises data and instructions operable to implement the method, and the method is performed using at least one processor to perform the instructions and operate on the data.

9. The preapproved promotion of claim 8 wherein the method further comprises accepting an order and electronic payment for the preapproved promotion product from the licensee and reporting a current status of the order to the licensee;

wherein the accepting and the reporting are effectuated in a user interface of the system with no licensor interaction.

10. The preapproved promotion of claim 8 wherein the method is performed using a database having demographic and/or geographic information relating to the selected store and/or market, and the information from the licensee comprises designating recipients for the promotion product based on the demographic and/or geographic information in the database.

11. A system comprising data and instructions operable to perform the method of claim 1 in the tangible system media, and at least one processor operable to perform the instructions and operate on the data.

12. An article of manufacture comprising machine readable data and instructions in tangible media operable for a processor to perform the method of claim 1.

13. A promotion product produced using the method of claim 1.

14. A system for a licensee to effectuate a preapproved promotion of a licensed product and/or service with no licensor intervention, the system comprising:

machine readable media operable to store information comprising data and instructions, and

a processor operable to perform the instructions and operate on the data;

wherein the stored instructions and data are operable to implement;

a module operable for a licensee to select a preapproved promotion product for a preapproved promotion with no licensor interaction,

a module operable for the licensee to author preapproved media content for the preapproved promotion product with no licensor interaction;

a module operable for the licensee to order the preapproved promotion product;

a module operable for the licensee to make an electronic payment for the preapproved promotion product order;

a module operable for the licensee to track the status of the preapproved promotion product order; and

a module operable to send a representation of the preapproved promotion product content and media to a preapproved producer of a media master.

15. The system of claim 14 further comprising a system database including preapproved promotion products, alternative media layout forms for the preapproved promotion products, and alternative content for the preapproved promotion products, the alternative content including alternative trade dress and/or alternative media selections;

wherein the system is operable for the licensee to select the preapproved promotion product from among the preapproved promotion products in the database, and is operable for the licensee to author the selected preapproved promotion product using media layout forms and content selected from among the alternative media layout forms and the alternative content in the database; and

the authoring module includes a design laboratory module operable for the licensee to select at least a form, content, a trade dress, and/or a media option in a user interface to the system.

16. The system of claim 15 further comprising an administrative user interface, the administrative user interface being operable for an administrator to install content and/or rules in the machine readable media, to allow and/or disallow the licensee to access the system, to allow and/or disallow the licensee to select a predetermined promotion product from the system database, and to define a scope of content and/or scope of distribution for the preapproved promotion product.

17. The system of claim 16 wherein the scope of content and/or scope of distribution defined for the preapproved promotion product depends on the licensee.

18. The system of claim 14 further comprising a module operable for the licensee to select a market based on demographic and/or geographic variables, and a module operable to distribute the preapproved promotion in the selected market.

19. A system for a licensee to author and publish a preapproved promotion product with no licensor intervention, the system comprising:

means for the licensee to select the promotion product;

means for the licensee to select content for the promotion product;

means for the licensee to produce a media master for the promotion product;

means for the licensee to select recipients for the promotion product;

means for the licensee to effectuate publication of the promotion product;

means for a licensor to limit form, content, media, and/or recipients of the promotion product without human intervention; and

means for the licensee to pay for the preauthorized promotion product without licensor interaction;

20. The system of claim 19 further comprising means for the licensee to participate in a cooperative promotion.