NEUROLOGICAL PROFILES FOR MARKET MATCHING AND STIMULUS PRESENTATION

• US 20100250325A1
• Filed: 03/24/2009
• Published: 09/30/2010
• Est. Priority Date: 03/24/2009
• Status: Abandoned Application

• Current Assignee: Nielsen Company (US) LLC (RR Donnelley & Sons Company)
• Original Assignee: NeuroFocus Inc. (Nielsen Holdings plc)
• Inventors: Pradeep, Anantha, Knight, Robert T., Gurumoorthy, Ramachandran
• Application Number:
  US12/410,380
• Publication Number:
  US 20100250325A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: A61B 5/378 Visual stimuli
• CPC Class Codes: A61B 5/7207 of noise induced by motion artifacts
• CPC Class Codes: A61B 5/7278 Artificial waveform generation or derivation, e.g. synthesising signals from measured signals A61B5/327 takes precedence
• CPC Class Codes: G06Q 10/08 Logistics, e.g. warehousing, loading or distribution; Inventory or stock management
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0202 Market predictions or forecasting for commercial activities

Abstract

A neurological profile associated with introversion/extroversion levels, simultaneous visual element processing capability, and/or dynamism processing capability, etc., is determined to select market categories and stimulus material targeted to the particular neurological profile. The neurological profile is determined using information such as user input, user activity, social and environmental factors, genetic and developmental factors, and/or neuro-response data. The neurological profile can be matched with corresponding neurological profile templates to select market categories and stimulus material.

Claims

1. A method, comprising:

receiving user information.

determining a neurological profile associated with a user by processing user information at a neurological profile generator, the neurological profile of the user comprising user simultaneous visual element processing capability, wherein the simultaneous visual element processing capability is associated with the ability of the user to neurologically process simultaneously presented visual elements;

selecting stimulus material targeted for the neurological profile, the stimulus material including a plurality of simultaneous visual elements, wherein the number of simultaneous visual elements corresponds to the simultaneous visual element processing capability of the user, wherein the stimulus material is presented to the user.

2. The method of claim 1, wherein user information comprises social, genetic, and environmental factors.

3. The method of claim 1, wherein user information comprises neuro-response data obtained using Electroencephalography (EEG).

4. The method of claim 1, wherein a market matching and stimulus selection device associates the neurological profile with a neurological profile template

5. The method of claim 4, wherein the market matching and stimulus selection device provides selection information to a media device.

6. The method of claim 4, wherein the market matching and stimulus selection device provides selection information to a service and content provider.

7. The method of claim 1, wherein the neurological profile further comprises attention span measures.

8. The method of claim 1, wherein the neurological profile further comprises detail processing levels.

9. The method of claim 1, wherein the stimulus material is an advertisement.

10. A method, comprising:

receiving user information.

determining a neurological profile associated with a user by processing user information at a neurological profile generator, the neurological profile of the user comprising user introversion/extroversion levels;

selecting stimulus material targeted for the neurological profile, the stimulus material characteristics corresponding to user introversion/extroversion levels, wherein the stimulus material is presented to the user.

11. An apparatus, comprising:

an interface configured to receive user information.

a neurological profile generator configured to determine a neurological profile associated with a user by processing user information, the neurological profile of the user comprising user simultaneous visual element processing capability, wherein the simultaneous visual element processing capability is associated with the ability of the user to neurologically process simultaneously presented visual elements;

a stimulus selection device configured to select stimulus material targeted for the neurological profile, the stimulus material including a plurality of simultaneous visual elements, wherein the number of simultaneous visual elements corresponds to the simultaneous visual element processing capability of the user, wherein the stimulus material is presented to the user.

12. The apparatus of claim 11, wherein user information comprises social, genetic, and environmental factors.

13. The apparatus of claim 11, wherein user information comprises neuro-response data obtained using Electroencephalography (EEG).

14. The apparatus of claim 11, wherein a market matching and stimulus selection device associates the neurological profile with a neurological profile template

15. The apparatus of claim 14, wherein the market matching and stimulus selection device provides selection information to a media device.

16. The apparatus of claim 14, wherein the market matching and stimulus selection device provides selection information to a service and content provider.

17. The apparatus of claim 11, wherein the neurological profile further comprises attention span measures.

18. The apparatus of claim 11, wherein the neurological profile further comprises detail processing levels.

19. The apparatus of claim 11, wherein the stimulus material is an advertisement.

20. A system, comprising:

means for receiving user information.

means for determining a neurological profile associated with a user by processing user information at a neurological profile generator, the neurological profile of the user comprising user introversion/extroversion levels;

means for selecting stimulus material targeted for the neurological profile, the stimulus material characteristics corresponding to user introversion/extroversion levels, wherein the stimulus material is presented to the user.