USING V2X IN-NETWORK MESSAGE DISTRIBUTION AND PROCESSING PROTOCOLS TO ENABLE GEO-SERVICE ADVERTISEMENT APPLICATIONS

• US 20100250346A1
• Filed: 03/31/2009
• Published: 09/30/2010
• Est. Priority Date: 03/31/2009
• Status: Abandoned Application

• Current Assignee: GM Global Technology Operations LLC (General Motors Company)
• Original Assignee: GM Global Technology Operations Incorporated (Motors Liquidation Co. GUC Trust)
• Inventors: Grimm, Donald K., Bai, Fan
• Application Number:
  US12/415,756
• Publication Number:
  US 20100250346A1
• Time in Patent Office: Days
• US Class Current: 705/14.100
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement
• CPC Class Codes: G08G 1/0962 having an indicator mounted inside the vehicle, e.g. giving voice messages

Abstract

A system and method for providing geo-service advertising messages using a wireless vehicle-to-infrastructure (V2X) communications network. Messages are transmitted from a business that identify the type of business, the name of the business and the location of the business, which are received by vehicles traveling within a certain distance of the business. The messages can be rebroadcast by the vehicles receiving the messages from the business to other vehicles either in a multi-hop information routing manner or in a delay-tolerant network information dissemination fashion so that the messages are sent to a wider area, but within a predetermined geographic area and with a predetermined time. If a particular user of the system wishes to learn about a particular business or type of business, he can activate the system so that the messages being sent between the vehicles and from the businesses can be displayed to the user for his use.

Claims

1. A method for distributing advertising messages between and among vehicles, said method comprising:

broadcasting an advertising message from a business where the message identifies the business, the time of the transmission and a predetermined spatio-temporal range for the distribution of the message from the business;

receiving the message by a vehicle traveling within a certain distance of the business and within a predetermined time period of when the message was broadcast from the business;

retransmitting the message from the vehicle to be received by another vehicle within the predetermined range and within the predetermined time period; and

displaying the message to an occupant of a vehicle that receives the message within the predetermined range and within the predetermined time period of when the message was broadcast from the business.

2. The method according to claim 1 wherein the business is a restaurant.

3. The method according to claim 1 wherein retransmitting the message from the vehicle includes periodically retransmitting the message from the vehicle as long as the vehicle is within the predetermined range.

4. The method according to claim 1 wherein retransmitting the message from the vehicle includes retransmitting the message from the vehicle to other vehicles in a multi-hop manner so that the message is propagated to vehicles beyond the certain distance.

5. The method according to claim 1 wherein the predetermined range is 5 kilometers.

6. The method according to claim 1 wherein broadcasting advertising messages from a business includes using a dedicated short range communications transmitter.

7. The method according to claim 1 wherein the message includes a coupon providing some value as to goods sold by the business.

8. A method for distributing advertising messages between and among vehicles, said method comprising:

broadcasting an advertising message that identifies a business, a temporal constraint of the message and a predetermined spatio-temporal range for distribution of the message from the business;

receiving the message by a vehicle traveling within the predetermined range and within a predetermined time period of when the message was broadcast about the business; and

displaying the message to an occupant of a vehicle that receives the message so as to allow the occupant to know about the business.

9. The method according to claim 8 wherein broadcasting an advertising message includes broadcasting the advertising message from the business.

10. The method according to claim 8 wherein broadcasting the advertising message includes broadcasting the advertising message from a designated vehicle having processing and storage capacity for storing and broadcasting the message.

11. The method according to claim 8 further comprising retransmitting the message from a vehicle that receives the message to another vehicle.

12. The method according to claim 11 wherein retransmitting the message from the vehicle includes periodically retransmitting the message from the vehicle as long as the vehicle is within the predetermined range.

13. The method according to claim 11 wherein retransmitting the message from the vehicle includes retransmitting the message from the vehicle to other vehicles in a multi-hop manner.

14. The method according to claim 8 wherein the business is a restaurant.

15. The method according to claim 8 wherein broadcasting advertising messages from a business includes using a dedicated short range communications transmitter.

16. The method according to claim 8 wherein the message includes a coupon providing some value as to goods sold by the business.

17. A system for distributing advertising messages between and among vehicles, said system comprising:

means for broadcasting an advertising message from a business where the message identifies the business, the time of transmission and a predetermined spatio-temporal range for the distribution of the message from the business;

means for receiving a message by a vehicle traveling within a certain distance of the business and within a predetermined time period of when the message was broadcast from the business;

means for retransmitting the message from the vehicle to be received by another vehicle within the predetermined range and within the predetermined time period; and

means for displaying the message to an occupant of the vehicle that receives the message within the predetermined range and within the predetermined time period of when the message was broadcast from the business.

18. The system according to claim 17 wherein the means for retransmitting the message from the vehicle retransmits the message from the vehicle to other vehicles in a multi-hop manner so that the message is propagated to vehicles beyond the certain distance.

19. The system according to claim 17 wherein the means for retransmitting the message from the vehicle periodically retransmits the message from the vehicle as long as the vehicle is within the predetermined range and within the predetermined time period.

20. The system according to claim 17 wherein the message includes a coupon providing some value as to goods sold by the business.