Trading Platform for the Redemption of Promotional Currency from Multiple Loyalty Programs

• US 20100250360A1
• Filed: 11/20/2008
• Published: 09/30/2010
• Est. Priority Date: 11/20/2007
• Status: Abandoned Application

• Current Assignee: LoyaltyMatch, Inc.
• Original Assignee: LoyaltyMatch, Inc.
• Inventors: Ball, Bradley John, Ball, Michael Edward
• Application Number:
  US12/742,105
• Publication Number:
  US 20100250360A1
• Time in Patent Office: Days
• US Class Current: 705/14.290
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0228 On-line clearing houses

Abstract

A trading platform to allow holders of points or miles in loyalty programs to monetize their holdings, or to barter rewards, and connects parties interested in buying reward items or services with pointsholders capable of redeeming points to obtain the desired rewards. The trading platform creates matches between parties and can obtain a matchmaking or brokerage fee in the process without having to interact with the loyalty program itself.

Claims

1. A method of matching a buyer to one of a plurality of pointsholders, registered at a trading platform, associated with at least one loyalty program and having points with the at least one loyalty program and having an account with the trading platform stored in a database, the method comprising:

receiving, from the buyer through a network connection, an offer to purchase a selected reward associated with the at least one loyalty program;

selecting, from the database, a pointsholder associated with the at least one loyalty program associated with the selected reward from the plurality of pointsholders; and

connecting the selected pointsholder and buyer to permit the selected pointsholder to sell the reward to the buyer.

2. The method of claim 1 wherein;

the selected reward requires a predetermined number of points in the at least one loyalty management program and the step of selecting a pointsholder includes selecting a pointsholder from the plurality of pointsholders having sufficient points with the at least one loyalty program to acquire the reward.

3. The method of claim 2 wherein;

the step of selecting a pointsholder is done in accordance with pointsholder profiles at the trading platform and a catalogue associated with the at least one loyalty program.

4. The method of claim 2 wherein;

the offer received from the buyer includes conditions including a price.

5. The method of claim 4 wherein;

the step of selecting a pointsholder includes selecting a pointsholder willing to execute a transaction at a price-per-point ratio determined in accordance with the offered price and the catalogue associated with the at least one loyalty program.

6. The method of claim 2 wherein;

the step of selecting a pointsholder includes selecting a set of pointsholders in accordance with the points each of the selected set have with the at least one program, and selecting a pointsholder from the selected set.

7. The method of claim 6 wherein;

the step of selecting a pointsholder from the selected set includes selecting a subset of the selected pointsholders in accordance with at least one of;

predefined price-per-point ratios associated with each of the pointsholders and then selecting a pointsholder from the selected subset, and conditions set forth in the received offer and

predetermined preferences associated with of the pointsholders and then selecting a pointsholder from the selected subset.

8. The method of claim 7 wherein;

the step of selecting a pointsholder from the selected subset includes issuing an offer to pointsholders in the selected subset, receiving a positive response from at least one pointsholder, and selecting one pointsholder associated with a positive response.

11. The method of claim 1 wherein;

the buyer is a pointsholder registered with the trading platform and the offer to purchase includes a barter value for the selected reward.

12. The method of claim 11 wherein;

the offer to purchase specifies a reward with a loyalty program different from the at least one loyalty program associated with the buyer, and includes a barter value associated with the at least one loyalty program associated with the buyer.

13. The method of claim 12 wherein;

the step of selecting a pointsholder includes selecting a pointsholder associated with at least one loyalty program offering the selected reward.

14. The method of claim 1 wherein;

the step of connecting the selected pointsholder and buyer includes at least one of allowing the buyer and selected pointsholder to complete the transaction outside of the trading platform and assessing a levy on at least one of the buyer and pointsholder.

16. The method of claim 1 further comprising:

the step of generating a catalogue of available rewards from which the buyer can select a reward, the catalogue generated in accordance with the available rewards from the at least one loyalty program and the point totals of each of the plurality of pointsholders.

17. The method of claim 16 wherein;

the generated catalogue is a union of a plurality of microcatalogues, each of the plurality of microcatalogues associated with one of the plurality of pointsholders and reflecting the rewards that the associated pointsholder can obtain from the at least one loyalty program associated with the pointsholder.

9. (canceled)

10. (canceled)

15. (canceled)

18. A trading platform for matching buyers of loyalty program rewards to pointsholders associated with a loyalty program, the platform comprising:

a pointsholder interface for receiving enrollment requests from pointsholders associated with at least one loyalty program;

a catalogue engine for generating a microcatalogue for each pointsholder from whom an enrollment request is received, the microcatalogue generated in accordance with the at least one loyalty program associated with the user, and a points level associated with the pointsholder at the at least one associated loyalty program, for generating a catalogue in accordance with any generated microcatalogues, and for providing a list of rewards stored in the generated catalogue in response to a browse request;

a bidder interface for receiving requests to browse the catalogue from a bidder, and for transmitting the list of rewards to the bidder in response to receipt of the list from the catalogue engine, and for receiving from the bidder an offer on a selected reward; and

a matching engine, for examining the offer received through the bidder interface, for selecting a pointsholder associated with a loyalty program determined in accordance with the selected reward, and for connecting the selected pointsholder and the bidder associated with the received offer to permit completion of the transaction outlined in the received offer.

19. The trading platform of claim 18 wherein;

the catalogue engine includes a database for storing the catalogue and microcatalogues.

20. The trading platform of claim 18 wherein;

the matching engine includes means to select a pointsholder in accordance with at least one of conditions associated with the bid and preferences associated with the pointsholder, and with the ability of the pointsholder to obtain the reward from the at least one associated loyalty program.

21. The trading platform of claim 18 wherein;

the matching engine includes means to levy a fee on at least one of the bidder and the selected pointsholder upon connecting the two.

22. The trading platform of claim 18 wherein;

the bidder interface includes means to differentiate between a received offer to purchase and a received offer to barter.

23. The trading platform of claim 18 wherein;

the matching engine includes means to select a pointsholder in accordance with a pointsholder preference for bartering when the received offer is an offer to barter.