SYSTEM AND METHOD OF MOBILE DEVICE ADVERTISING
First Claim
1. A method of advertising on mobile devices, comprising the steps of:
- a) collecting registration information from a user, the registration information including demographic, geographic and chronological information about the user;
b) creating an advertising block containing one or more advertisements based on the user'"'"'s demographic and geographic information;
c) sending the advertising block to a mobile device designated by the user, at times determined by the user'"'"'s geographic and chronological information;
d) displaying the advertisements upon termination of a call on the mobile device;
e) tracking and recording viewing of advertisements in the advertising block by the user; and
f) compensating the user based on the viewing records for the advertisements within the advertisement block.
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Accused Products
Abstract
The invention consists of a method of advertising on mobile devices, comprising the steps of: a) collecting registration information from a user, the registration information including demographic, geographic and chronological information about the user; b) creating an advertising block containing one or more advertisements based on the user'"'"'s demographic and geographic information; c) sending the advertising block to a mobile device designated by the user, at times determined by the user'"'"'s geographic and chronological information; d) tracking and recording viewing of advertisements in the advertising block by the user; and e) compensating the user based on the viewing records for the advertisements within the advertisement block. The invention further consists of a system for providing mobile device advertising according to the method.
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Citations
30 Claims
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1. A method of advertising on mobile devices, comprising the steps of:
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a) collecting registration information from a user, the registration information including demographic, geographic and chronological information about the user; b) creating an advertising block containing one or more advertisements based on the user'"'"'s demographic and geographic information; c) sending the advertising block to a mobile device designated by the user, at times determined by the user'"'"'s geographic and chronological information; d) displaying the advertisements upon termination of a call on the mobile device; e) tracking and recording viewing of advertisements in the advertising block by the user; and f) compensating the user based on the viewing records for the advertisements within the advertisement block. - View Dependent Claims (2, 5, 6, 7, 8, 9, 13, 14, 17, 18, 27, 28)
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3. (canceled)
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4. (canceled)
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10. (canceled)
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11. (canceled)
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12. (canceled)
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15. (canceled)
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16. (canceled)
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19. A system for providing mobile device advertising, comprising:
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a) a media server array operative to generate inbound and outbound data signals for delivery of media to mobile devices; b) a subscriber system operative to enroll subscribers into the system and collect demographic, location and other data from each subscriber and to permit subscribers to log into the system to modify existing data, add new data, and withdraw from the system; c) a subscriber database containing all collected information about each subscriber; d) an advertiser interface system operative to enroll advertisers into the system, and permit advertisers to bid on advertisement slots and transmit advertisements to the system; e) an advertisement database containing the advertisements used by the system; and f) an advertising engine which organizes advertisements into advertising slots within advertising blocks determined by geographic location and subscriber demographic data, within advertising slots being ordered based on bid values received from advertisers. - View Dependent Claims (20, 23, 24, 25, 26)
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21. (canceled)
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22. (canceled)
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29. (canceled)
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30. A method of advertising on a mobile device, comprising:
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detecting termination of a call on said mobile device; and displaying an advertisement on said mobile device in response to said detecting.
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Specification