SYSTEM AND METHOD OF MOBILE DEVICE ADVERTISING

• US 20100250368A1
• Filed: 11/02/2007
• Published: 09/30/2010
• Est. Priority Date: 06/22/2007
• Status: Abandoned Application

• Current Assignee: My Screen Mobile, Inc.
• Original Assignee: My Screen Mobile, Inc.
• Inventors: Porco, Gino
• Application Number:
  US12/665,850
• Publication Number:
  US 20100250368A1
• Time in Patent Office: Days
• US Class Current: 705/14.580
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04M 2207/20 hybrid systems
• CPC Class Codes: H04M 3/4878 Advertisement messages
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/18 Information format or content conversion, e.g. adaptation by the network of the transmitted or received information for the purpose of wireless delivery to users or terminals

Abstract

The invention consists of a method of advertising on mobile devices, comprising the steps of: a) collecting registration information from a user, the registration information including demographic, geographic and chronological information about the user; b) creating an advertising block containing one or more advertisements based on the user'"'"'s demographic and geographic information; c) sending the advertising block to a mobile device designated by the user, at times determined by the user'"'"'s geographic and chronological information; d) tracking and recording viewing of advertisements in the advertising block by the user; and e) compensating the user based on the viewing records for the advertisements within the advertisement block. The invention further consists of a system for providing mobile device advertising according to the method.

Claims

1. A method of advertising on mobile devices, comprising the steps of:

a) collecting registration information from a user, the registration information including demographic, geographic and chronological information about the user;

b) creating an advertising block containing one or more advertisements based on the user'"'"'s demographic and geographic information;

c) sending the advertising block to a mobile device designated by the user, at times determined by the user'"'"'s geographic and chronological information;

d) displaying the advertisements upon termination of a call on the mobile device;

e) tracking and recording viewing of advertisements in the advertising block by the user; and

f) compensating the user based on the viewing records for the advertisements within the advertisement block.

2. The method of claim 1, further including a step of transferring an advertising viewing application to the mobile device after completion of the registration step.

5. The method of claim 1, comprising the further step of sending a new advertising block once all advertisements in the current advertisement block have been viewed.

6. The method of claim 5, wherein a new advertisement block is sent every hour, regardless of whether all advertisements in the current advertisement block have been viewed.

7. The method of claim 6, wherein a new advertisement block is sent every day, regardless of whether all advertisement in the current advertisement block have been viewed.

8. The method of claim 1, wherein advertisements within an advertisement block are provided to advertisers on an auction basis.

9. The method of claim 8, wherein advertisements are subsequently ranked for viewing within the advertisement blocks based on auction price.

13. The method of claim 1, wherein the advertisements are limited to still pictures only.

14. The method of claim 1, wherein the advertisements are limited to fixed-length audio/video clips only.

17. The method of claim 1, wherein the advertisements can include coupons and discount offers that are separately activated by the subscriber.

18. The method of claim 17, wherein the coupons and discount offers are available for offline use by the subscriber.

27. The method of claim 1, wherein the advertisement additionally operates to assign actions to specific keys on the mobile device.

28. The method of claim 27, wherein one of the assigned actions is to call a specific phone number associated with the advertisement.

3. (canceled)

4. (canceled)

10. (canceled)

11. (canceled)

12. (canceled)

15. (canceled)

16. (canceled)

19. A system for providing mobile device advertising, comprising:

a) a media server array operative to generate inbound and outbound data signals for delivery of media to mobile devices;

b) a subscriber system operative to enroll subscribers into the system and collect demographic, location and other data from each subscriber and to permit subscribers to log into the system to modify existing data, add new data, and withdraw from the system;

c) a subscriber database containing all collected information about each subscriber;

d) an advertiser interface system operative to enroll advertisers into the system, and permit advertisers to bid on advertisement slots and transmit advertisements to the system;

e) an advertisement database containing the advertisements used by the system; and

f) an advertising engine which organizes advertisements into advertising slots within advertising blocks determined by geographic location and subscriber demographic data, within advertising slots being ordered based on bid values received from advertisers.

20. The system of claim 19, further including an e-wallet system to provide compensation to subscribers for viewing advertisements and to enable subscribers to collect such compensation.

23. The system of claim 19, wherein the media server array is operative to transmit a new advertising block in response to a signal indicating that a current advertising block has been viewed.

24. The system of claim 19, wherein the media server array is operative to transmit a new advertising block every day independently of viewing status of a current advertising block.

25. The system of claim 19, wherein the media server array is operative to transmit a new advertising block every hour independently of the viewing status of a current advertising block.

26. The system of claim 19, further comprising:

g) an image engine for converting and resizing images and other media data to meet specific device requirements.

21. (canceled)

22. (canceled)

29. (canceled)

30. A method of advertising on a mobile device, comprising:

detecting termination of a call on said mobile device; and

displaying an advertisement on said mobile device in response to said detecting.