METHOD AND SYSTEM FOR IMPROVING TARGETING OF ADVERTISING
First Claim
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1. A method of selecting an advertisement, comprising:
- receiving an opinion regarding an advertisement from a human searcher; and
delivering the advertisement to a user when determining that information of the user meets a target indicator of the opinion.
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Abstract
A method and system for improving targeting of advertisements allows guides to provide opinion information regarding advertisements responsive to targeting information associated with the advertisements. An advertiser selects a category, keyword and/or profile associated with an advertisement which may be used to select a guide who may express an opinion. Rating of an advertisement based on guide opinions are used to adjust a ranking of advertisements which may be used to determine if an advertisement will be provided to a user.
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Citations
21 Claims
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1. A method of selecting an advertisement, comprising:
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receiving an opinion regarding an advertisement from a human searcher; and delivering the advertisement to a user when determining that information of the user meets a target indicator of the opinion. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A system, comprising:
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a search system receiving information of an advertisement, selecting a searcher, and providing the advertisement to a user; a searcher device sending and receiving information from the searcher; and an advertiser device sending and receiving information of the advertisement. - View Dependent Claims (13, 17, 18)
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14. A persistent computer readable medium storing therein a program for causing a computer to execute an operation including selection of an advertisement, comprising:
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choosing a guide; selecting an advertisement; receiving an evaluation of the advertisement by the guide; and calculating an expected value of the advertisement including the evaluation. - View Dependent Claims (15, 16, 19, 20)
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21. A persistent computer readable medium storing therein a program for causing a computer to execute an operation including determination of profile information for targeting, comprising:
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receiving a characteristic of a reference user; associating the characteristic with a plurality of human guides; analyzing query information associated with plurality of human guides; predicting the characteristic of the reference user from query information of the reference user based on said analyzing; and adjusting the analysis based on the prediction.
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Specification