Internet Retail Sales Method and System Using Third Party Web Sites
First Claim
1. In a user computer system having a display screen and a graphical user interface (GUI) supporting a browser, a method for purchasing products directly from a third party website using a webpage generated by a host server and displayed by the browser supported on the GUI, the method comprising:
- sending an HTTP request to the host server, wherein the host server generates a webpage in response to the HTTP request, the webpage incorporating standard markup language and JavaScript embedded within the standard markup language;
executing the JavaScript embedded within the standard markup language, wherein execution of the JavaScript causes a request for product information from the third party website, the third party website generating product information corresponding to the request for product information, the product information including a URL for immediately purchasing a product, the product information formulated into standard markup language;
receiving the product information formulated into standard markup language from the third party website, the product information returned to the JavaScript which caused the request for product information; and
displaying the standard markup language from the host server and the product information formulated into standard markup language including the URL for immediately purchasing the product to the user through the browser supported on the GUI.
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Abstract
System, computer readable medium, and computer implemented method for displaying products from vendors for immediate sale on webpages generated by a web publisher server, the web publisher providing no infrastructure for such purchase. The vendor'"'"'s product, product description, and purchase link on the webpage generated by the web publisher bypasses the traditional link traversal to the vendor'"'"'s home page. In one embodiment, a set of scripts are embedded within the standard markup language of a webpage. When executed, the scripts cause the browser to request product information from the product server when the client computer parses and renders the webpage. The product information includes a uniform resource locator to directly purchase the advertised product from the product server. A “Buy Now” link corresponding to the uniform resource locator is “clicked” on by the user from the webpage to purchase the product.
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Citations
42 Claims
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1. In a user computer system having a display screen and a graphical user interface (GUI) supporting a browser, a method for purchasing products directly from a third party website using a webpage generated by a host server and displayed by the browser supported on the GUI, the method comprising:
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sending an HTTP request to the host server, wherein the host server generates a webpage in response to the HTTP request, the webpage incorporating standard markup language and JavaScript embedded within the standard markup language; executing the JavaScript embedded within the standard markup language, wherein execution of the JavaScript causes a request for product information from the third party website, the third party website generating product information corresponding to the request for product information, the product information including a URL for immediately purchasing a product, the product information formulated into standard markup language; receiving the product information formulated into standard markup language from the third party website, the product information returned to the JavaScript which caused the request for product information; and displaying the standard markup language from the host server and the product information formulated into standard markup language including the URL for immediately purchasing the product to the user through the browser supported on the GUI. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system comprising:
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a host server receiving a page request, wherein the host server generates a page in response to the page request, the page incorporating at least one script; a client computer receiving the page from the host server, wherein the client computer executes the at least one script within the page, the script generating a request for product information; and at least one product server for receiving the request for product information from the client computer, wherein the product server determines product information about at least one product including a uniform resource locator to directly purchase the at least one product from the product server, the product server responding to the request for product information by sending the product information about the at least one product to the client computer. - View Dependent Claims (11, 12, 13, 14, 15)
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16. A system comprising:
a server connected to a network, the server receiving product requests from user agents via the network, the server comprising; at least one processor; a database for storing product information; and a memory operatively coupled to the processor, the memory storing program instructions that when executed by the processor, causes the processor to; receive a product request from a user agent via the network; determine product information about at least one product from the database based on the product request, the product information including a uniform resource locator to immediately purchase the at least one product; send the product information to the user agent via the network. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27)
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28. A computer readable medium storing instructions for causing at least one processor to perform a method that allows a user to purchase products immediately from a product server using pages generated by a host server while freeing the host server from having to possess any financial transaction infrastructure, the method comprising:
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generating a page request to the host server; receiving a page based on the page request from the host server, the page having scripts embedded therein; executing the scripts on the page, wherein the scripts, when executed by the processor, request product information from the product server, the product information including locators for immediate purchase of a product through the product server; receiving product information from the product server; and displaying the product information from the product server. - View Dependent Claims (29, 30, 31, 32, 33, 34, 35)
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36. A computer-implemented method for providing a page displaying at least one product for immediate purchase without providing infrastructure for such purchase, the method comprising:
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receiving a page request from a user agent; generating a page based on the page request, the page including at least one script for execution by the user agent, wherein execution of the script by the user agent causes the user agent to request products from a product server for immediate purchase; and sending the page to the user agent. - View Dependent Claims (37, 38, 39)
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40. An internet retail sales system for reducing steps required to purchase an advertised product by a user, the system comprising:
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a host server for receiving a page request, wherein the host server generates a page in response to the page request, the page incorporating at least one script for displaying the advertised product; a client computer receiving the page from the host server, wherein the client computer executes the at least one script within the page, the script generating a request for product information about the advertised product; a product server for receiving the request for product information about the advertised product from the client computer, wherein the product server determines product information about the advertised product including a uniform resource locator to directly purchase the advertised product from the product server, the product server responding to the request for product information by sending the product information about the advertised product to the client computer; and the client computer receiving from the user a purchase intent for the advertised product and sending the purchase intent to the product server, wherein the advertised product is purchased directly by the user through the uniform resource locator. - View Dependent Claims (41)
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42. A computer-implemented method for providing a page displaying at least one product for immediate purchase without providing infrastructure for such purchase, the method comprising:
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receiving a page request from a user agent; generating a page based on the page request; requesting product information from a third party website, the third party website generating the product information corresponding to the product information request, the product information including a URL for immediately purchasing a product and formatted into standard markup language; receiving the product information formatted into standard markup language from the third party website; merging the product information formatted into standard markup language from the third party website with the page based on the page request; and serving the page to the user agent.
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Specification