VISUALIZATION OF WEBSITE ANALYTICS

• US 20100251128A1
• Filed: 03/30/2010
• Published: 09/30/2010
• Est. Priority Date: 03/31/2009
• Status: Active Grant

• Current Assignee: Acoustic, L.P.
• Original Assignee: International Business Machines Corporation
• Inventors: CORDASCO, MATTHEW
• Granted Patent: US 8,930,818 B2
• Time in Patent Office: Days
• US Class Current: 715/736
• CPC Class Codes: G06F 11/328 Computer systems status display G06F11/327 takes precedence
• CPC Class Codes: G06F 11/3409 for performance assessment
• CPC Class Codes: G06F 11/3428 Benchmarking
• CPC Class Codes: G06F 11/3495 for systems
• CPC Class Codes: G06F 2201/80 Database-specific techniques
• CPC Class Codes: G06F 2201/815 Virtual
• CPC Class Codes: G06F 2201/86 Event-based monitoring
• CPC Class Codes: G06F 2201/87 Monitoring of transactions
• CPC Class Codes: G06F 2201/875 Monitoring of systems including the internet
• CPC Class Codes: G06F 2201/885 Monitoring specific for caches
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 67/125 involving control of end-device applications over a network
• CPC Class Codes: H04L 67/75 Indicating network or usage conditions on the user display

Abstract

A computer-implemented method for visualization of website analytics overlaid upon the source website is described. In one example embodiment, the method can comprise receiving website usage data associated with a customer website, aggregating the website usage data to generate website statistics, processing the website statistics to generate the website analytics, receiving credential data associated with a substantially current user of the customer website, based on the credential data, identifying the substantially current user as a customer associated with the customer website, and selectively communicating the website analytics to the customer website, the website analytics being displayed within a website analytics interface having one or more graphical reports over the website. The interactive graphical reports include reporting elements positioned over website elements corresponding to the reporting elements, which are independent of any variations in the size and shape of the display window or screen. In another example embodiment, the method can comprise pre-configuring and remotely storing display options, and selectively and automatically altering the display of the customer website pages, presenting different versions of those pages to different users based on the preconfigured and remotely stored display options to establish which versions of the page are more effective.

Claims

1. A computer-implemented method for visualization of website analytics, the method comprising:

receiving website usage data associated with a customer website;

aggregating the website usage data to generate website statistics;

processing the website statistics to generate the website analytics;

receiving credential data associated with a substantially current user of the customer website;

based on the credential data, identifying the substantially current user as a customer associated with the customer website; and

selectively communicating the website analytics to the customer website, the website analytics being displayed within a website analytics interface having one or more interactive graphical reports over the website, the one or more interactive graphical reports having reporting elements positioned over website elements corresponding to the reporting elements.

2. The computer-implemented method of claim 1, wherein the interactive graphical reports are transparent, semitransparent or opaque.

3. The computer-implemented method of claim 1, wherein receiving the usage data includes:

determining that a webpage of the website is being accessed;

delivering a first computer script; and

based on the identifying the substantially current user as a customer associated with the customer website, selectively delivering a second computer script, wherein the second computer script enables selective delivery and display of the website analytics over the website.

4. The computer-implemented method of claim 3, wherein the first computer script selectively and dynamically changes the content of the web page by substituting original elements of the web page script with other elements, based on predetermined criteria stored remotely.

5. The computer-implemented method of claim 1, wherein selectively communicating the website analytics to the substantially current user includes:

receiving a request from the customer; and

delivering the website analytics interface to the customer website, the website analytics interface being a remote rich internet application enabling display of the one or more interactive graphical reports and configuration screens over the website.

6. The computer-implemented method of claim 1, wherein interactive graphical reports include one or more thumbnails, the one or more thumbnails representing respective webpages and being ordered according to predetermined criteria.

7. The computer-implemented method of claim 6, wherein the one or more thumbnails are arranged in a grid and connected with directional arrows depicting a visual click path, wherein each one of the directional arrows starts and ends at a location where an event has occurred.

8. The computer-implemented method of claim 6, wherein the one or more thumbnails are arranged linearly to represent a chronological order in which the customer website is most frequently navigated.

9. The computer-implemented method of claim 6, wherein the predetermined criteria include an order corresponding to frequencies of entering and exiting of the webpages of the customer website, the order being shown directly over the website as an overlay.

10. The computer-implemented method of claim 1, wherein the one or more interactive graphical reports include a single or multi-page heat map, heat trail, top links, or similar reports using colors, shades, objects or other graphical representations to collectively illustrate and contrast frequency of movement over, scrolling of and usage of links, areas, and different web pages of the website with respect to each other.

11. A system for visualization of website analytics, the system comprising:

a listener server to receive website usage data associated with a customer website;

an analytics processor to;

aggregate the website usage with historical data,

generate the website analytics, and

identify a substantially current user of the customer website as a customer

associated with the customer website based on provided credential data; and

reporting servers to selectively communicate the website analytics to the customer website, the website analytics being displayed within a website analytics interface having interactive graphical reports over the website, the one or more interactive graphical reports having reporting elements positioned over website elements corresponding to the reporting elements.

12. The system of claim 11, wherein the interactive graphical reports are transparent, semitransparent or opaque.

13. The system of claim 11, wherein the analytics processor is to:

determine that a webpage of the website is being accessed;

deliver a first computer script; and

based on the identification of the substantially current user as a customer associated with the customer website, selectively deliver a second computer script, wherein the second computer script enables selective delivery and display of the website analytics over the website.

14. The system of claim 13, wherein the first computer script is to selectively and dynamically change the content of the web page by substituting original elements of the web page script with other elements, based on predetermined criteria stored remotely.

15. The system of claim 11, wherein the listener server is to receive a request from the customer, and the reporting servers are to deliver the website analytics interface to the customer website, the website analytics interface being a remote rich internet application enabling display of the interactive graphical reports and configuration screens over the website.

16. The system of claim 11, wherein the interactive graphical reports include one or more thumbnails, the one or more thumbnails representing respective webpages and being ordered according to predetermined criteria.

17. The system of claim 16, wherein the one or more thumbnails are arranged in a grid and connected with directional arrows depicting a visual click path, wherein each one of the directional arrows starts and ends at a location where an event has occurred.

18. The system of claim 16, wherein the one or more thumbnails are arranged linearly to represent a chronological order in which the customer website is most frequently navigated.

19. The system of claim 16, wherein the predetermined criteria include an order corresponding to frequencies of entering and exiting of the webpages of the customer website, the order being shown directly over the website as an overlay.

20. A computer-readable medium comprising instructions, which when executed by one or more computers, perform the following operations:

receive website usage data associated with a customer website;

aggregate the website usage data to generate website statistics;

process the website statistics to generate the website analytics;

receive credential data associated with a substantially current user of the customer website;

based on the credential data, identify the substantially current user as a customer associated with the customer website; and

selectively communicate the website analytics to the customer website, the website analytics being displayed within a website analytics interface having one or more interactive graphical reports over the website, the one or more interactive graphical reports having reporting elements positioned over website elements corresponding to the reporting elements.