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MEASUREMENT AND REPORTING OF SET TOP BOX INSERTED AD IMPRESSIONS

  • US 20100251278A1
  • Filed: 03/24/2009
  • Published: 09/30/2010
  • Est. Priority Date: 03/24/2009
  • Status: Active Grant
First Claim
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1. A method of receiving feedback on ad assets inserted within an ad avail in a video stream at one or more client devices, the method comprising the steps of:

  • (a) defining a plurality of ad assets, the ad assets being compatible with the video stream;

    (b) transmitting the ad assets to the one or more client devices;

    (c) receiving a list of all ad assets inserted into ad avails by the one or more client devices;

    (d) receiving information regarding user playback of each ad asset including in the list received in said step (c); and

    (e) determining whether to maintain the ad asset based on an evaluation of the list received in said step (c) and the information received in said step (d).

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