TRANSACTION MANAGEMENT SYSTEM IN A MULTICAST OR BROADCAST WIRELESS COMMUNICATION NETWORK
First Claim
1. A reverse path transaction management system for providing transaction services to subscribers who are equipped with wireless subscriber devices via a wireless communication network that routes content from a selected program source concurrently to a plurality of wireless subscriber devices via a multicast on a single communication channel, which single communication channel includes at least a forward path from said network to said plurality of wireless subscriber devices, said reverse path transaction management system comprising:
- wireless subscriber device identification means for registering at least one of said plurality of wireless subscriber devices that are concurrently served by said single communication channel using a unique address for said wireless subscriber device;
transaction initiation means, responsive to one of said at least one wireless subscriber device transmitting a transaction initiation signal to said network on a reverse path from said one wireless subscriber device to said network concurrently with receipt of said content multicast on said single communication channel, for identifying said one wireless subscriber device using said unique address for said wireless subscriber device as well as tag information retrieved from said multicast that identifies one of goods and services for purchase displayed in said content multicast; and
transaction processing means for exchanging data with said one wireless subscriber device via said reverse path using said unique address for said wireless subscriber device to implement a transaction while said wireless subscriber device is concurrently receiving said multicast content via said single communication channel.
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Abstract
The reverse path transaction management system enables the subscriber to receive a multicast on their wireless subscriber device via the forward path of a multicast channel or via a unidirectional broadcast channel concurrently with a plurality of other subscribers on the same multicast channel or broadcast channel. The subscribers can simultaneously initiate a transaction to purchase goods and/or services via the reverse path associated with the shared multicast channel or via a separate cellular communication connection associated with the broadcast channel. Typically, goods and/or services are offered to the subscriber as part of the multicast extant on the shared forward channel.
45 Citations
44 Claims
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1. A reverse path transaction management system for providing transaction services to subscribers who are equipped with wireless subscriber devices via a wireless communication network that routes content from a selected program source concurrently to a plurality of wireless subscriber devices via a multicast on a single communication channel, which single communication channel includes at least a forward path from said network to said plurality of wireless subscriber devices, said reverse path transaction management system comprising:
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wireless subscriber device identification means for registering at least one of said plurality of wireless subscriber devices that are concurrently served by said single communication channel using a unique address for said wireless subscriber device; transaction initiation means, responsive to one of said at least one wireless subscriber device transmitting a transaction initiation signal to said network on a reverse path from said one wireless subscriber device to said network concurrently with receipt of said content multicast on said single communication channel, for identifying said one wireless subscriber device using said unique address for said wireless subscriber device as well as tag information retrieved from said multicast that identifies one of goods and services for purchase displayed in said content multicast; and transaction processing means for exchanging data with said one wireless subscriber device via said reverse path using said unique address for said wireless subscriber device to implement a transaction while said wireless subscriber device is concurrently receiving said multicast content via said single communication channel. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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23. A reverse path transaction management method for providing transaction services to subscribers who are equipped with wireless subscriber devices via a wireless communication network that routes content from a selected program source concurrently to a plurality of wireless subscriber devices via a multicast on a single communication channel, which single communication channel includes at least a forward path from said network to said plurality of wireless subscriber devices, said reverse path transaction management system comprising:
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registering at least one of said plurality of wireless subscriber devices that are concurrently served by said single communication channel using a unique address for said wireless subscriber device; identifying, in response to one of said at least one wireless subscriber device transmitting a transaction initiation signal on a reverse path, from said one wireless subscriber device to said network concurrently with receipt of said content multicast on said single communication channel, said one wireless subscriber device using said unique address for said wireless subscriber device as well as tag information retrieved from said multicast that identifies one of goods and services for purchase displayed in said content multicast; and exchanging data via said reverse path using said unique address for said wireless subscriber device to implement a transaction while said wireless subscriber device is concurrently receiving said multicast content via said single communication channel. - View Dependent Claims (24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44)
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Specification