METHODS AND APPARATUS FOR PROVIDING FOR DISPOSITION OF PROMOTIONAL OFFERS IN A WAGERING ENVIRONMENT

• US 20100255899A1
• Filed: 04/03/2009
• Published: 10/07/2010
• Est. Priority Date: 04/03/2009
• Status: Active Grant

• Current Assignee: IGT (International Game Technology)
• Original Assignee: IGT (International Game Technology)
• Inventors: Paulsen, Craig A.
• Granted Patent: US 8,157,642 B2
• Time in Patent Office: Days
• US Class Current: 463/25
• CPC Class Codes: G07F 17/32 for games, toys, sports, or amusements
• CPC Class Codes: G07F 17/3255 Incentive, loyalty and/or promotion schemes, e.g. comps, gaming associated with a purchase, gaming funded by advertisements

Abstract

Disclosed are data processing apparatus, systems, and methods, implemented over a gaming network for providing for disposition of promotional offers in a wager-based gaming environment. A monitoring engine is coupled to receive an identification of a promotional offer associated with a customer relationship management program in the wager-based gaming network as having an unredeemed status. A determining engine is coupled to determine that the promotional offer having the unredeemed status has one or more attributes satisfying one or more parameters to designate the promotional offer for an auction. Such designation is independent of real-time wager-based game play in the gaming network. An auction control engine is coupled to provide the designated promotional offer as an item to be auctioned in the wager-based gaming network. An auction resolution engine is coupled to generate a report including data indicating results of the auction. The report can be output to provide the auction results data as a part of customer relationship management data maintained by the customer relationship management program in the wager-based gaming network.

Claims

1. In a wager-based gaming network, a data processing apparatus coupled to the gaming network for providing for disposition of promotional offers in a wager-based gaming environment, the data processing apparatus comprising:

a monitoring engine coupled to receive an identification of a promotional offer associated with a customer relationship management program in the wager-based gaming network as having an unredeemed status;

a determining engine coupled to determine that the promotional offer having the unredeemed status has one or more attributes satisfying one or more parameters to designate the promotional offer for an auction, the designation being independent of real-time wager-based game play in the gaming network;

an auction control engine coupled to provide the designated promotional offer as an item to be auctioned in the wager-based gaming network; and

an auction resolution engine coupled to generate a report including data indicating results of the auction, the report capable of being output to provide the auction results data as a part of customer relationship management data maintained by the customer relationship management program in the wager-based gaming network.

2. The data processing apparatus of claim 1, wherein the one or more parameters include a time before an event associated with the promotional offer.

3. The data processing apparatus of claim 1, wherein the one or more parameters include a status of an event associated with the promotional offer.

4. The data processing apparatus of claim 1, wherein the one or more parameters include an expiration time for the promotional offer.

5. The data processing apparatus of claim 1, wherein the one or more parameters include a number or percentage of issued promotional offers having an unredeemed status.

6. The data processing apparatus of claim 1, wherein the one or more parameters include a value of the promotional offer.

7. The data processing apparatus of claim 1, wherein the one or more parameters include an identification of a source of the promotional offer.

8. The data processing apparatus of claim 7, wherein the source includes one selected from the group consisting of:

a casino operator, a third party provider, and a collaboration of a casino operator and a third party provider.

9. The data processing apparatus of claim 1, wherein determining that the promotional offer having the unredeemed status has one or more attributes satisfying one or more parameters includes:

calculating a weighted combination of the satisfied one or more parameters.

10. The data processing apparatus of claim 1, the determining engine further coupled to determine a type of the auction based on the one or more attributes.

11. The data processing apparatus of claim 1, the determining engine further coupled to determine one or more characteristics of the auction based on the one or more attributes.

12. The data processing apparatus of claim 1, the determining engine further coupled to identify one or more participants for the auction based on information associated with the one or more participants.

13. In a wager-based gaming network, a system for providing for disposition of promotional offers in a wager-based gaming environment, the system comprising:

a customer relationship management server coupled to the wager-based gaming network, the customer relationship management server configured to maintain customer relationship management data for players participating in a customer relationship management program in the wager-based gaming environment;

a data processing apparatus coupled to the wager-based gaming network, the data processing apparatus including;

a monitoring engine coupled to receive an identification of a promotional offer associated with the customer relationship management program as having an unredeemed status,

a determining engine coupled to determine that the promotional offer having the unredeemed status has one or more attributes satisfying one or more parameters to designate the promotional offer for an auction, the designation being independent of real-time wager-based game play in the gaming network,

an auction control engine coupled to provide the designated promotional offer as an item to be auctioned in the wager-based gaming network, and

an auction resolution engine coupled to generate a report including data indicating results of the auction, the report capable of being provided to the customer relationship management server for providing the auction results data as a part of the customer relationship management data maintained by the customer relationship management program in the wager-based gaming network.

14. The system of claim 13, further comprising:

a device including;

a processor configured to generate a graphical display of wagering stations on a floor map of a gaming environment, and

a display configured to display the graphical display.

15. The system of claim 14, wherein the display is associated with a player tracking device.

16. The system of claim 14, wherein the device includes one selected from the group consisting of:

a gaming machine, a kiosk, a portable handheld device, a mobile phone, and a computer.

17. The system of claim 14, the graphical display including information identifying bidding activity at the wagering stations.

18. The system of claim 13, further comprising:

a device configured to generate a graphical user interface for participation in an auction.

19. The system of claim 18, wherein the device includes one selected from the group consisting of:

a gaming machine, a table game interface, a kiosk, a portable handheld device, a mobile phone, and a computer.

20. The system of claim 18, wherein the device is in communication with the wager-based gaming network via a wired interface.

21. The system of claim 18, wherein the device is in communication with the wager-based gaming network via a wireless interface.

22. The system of claim 18, wherein the device has an interface configured to receive and send communications of one or more formats selected from the group consisting of:

email, instant messaging, website notifications, blog postings, and phone calls.

23. A method for providing for disposition of promotional offers in a wagering environment, the method comprising:

receiving an identification of a promotional offer associated with a customer relationship management (CRM) program as having an unredeemed status;

determining that the promotional offer having the unredeemed status has one or more attributes satisfying one or more parameters to designate the promotional offer for an auction, the designation being independent of real-time game play; and

providing the designated promotional offer as an item to be auctioned.

24. The method of claim 23, further comprising:

determining a time to initiate an auction for the promotional offer.

25. The method of claim 23, further comprising:

initiating an auction for the promotional offer.

26. The method of claim 23, further comprising:

receiving credit as payment for the item, the credit including points in a rewards program.

27. The method of claim 25, wherein initiating the auction includes:

receiving an indication of occurrence of an auction trigger event.

28. The method of claim 27, wherein the auction trigger event includes one or more items selected from the group consisting of:

occurrence of a bonus event, occurrence of a game play event, and identification of a time preceding a promotional event as within a threshold.

29. The method of claim 27, wherein the auction trigger event includes one or more items selected from the group consisting of:

occurrence of a mystery auction, an amount of coin-in, an amount of credit-in, a bet size, a bet speed, a season, a month, a time, a type of game, a type of gaming device operated by a player, and a loyalty club status of a player.

30. The method of claim 23, wherein determining that the promotional offer having the unredeemed status has one or more attributes satisfying one or more parameters includes:

calculating a weighted combination of the satisfied one or more parameters.

31. The method of claim 23, further comprising:

identifying one or more participants for the auction based on information associated with the one or more participants.

32. The method of claim 31, further comprising:

sending a message notifying the identified one or more participants of the auction, the message associated with a subscription service.

33. The method of claim 31, the information including customer relationship management (CRM) information.

34. The method of claim 31, the information including one or more items selected from the group consisting of:

player tracking information, player loyalty club status, player preference information, information identifying one or more gaming machines used by the participants, geographic location information associated with the one or more participants, network location information associated with the one or more participants, and demographic information associated with the one or more participants.

35. The method of claim 31, the information including a request message from the one or more participants.

36. The method of claim 23, further comprising:

providing information related to the auction to a storage medium storing customer relationship management (CRM) information.

37. The method of claim 23, further comprising:

generating a graphical display of a wagering stations on a floor map of a gaming environment; and

displaying the graphical display on a display associated with a data processing device.

38. The method of claim 37, wherein the wagering stations include one or more devices selected from the group consisting of:

a gaming machine, a kiosk, a portable handheld device, a mobile phone, and a computer.

39. The method of claim 23, further comprising:

generating an image of a virtual host associated an auction; and

displaying the image on a display associated with a data processing device.

40. The method of claim 23, further comprising:

generating a report including auction results information.

41. The method of claim 40, further comprising:

providing the report to a database storing customer relationship management (CRM) information.

42. The method of claim 23, further comprising:

providing a further promotional offer with the promotional offer to be auctioned.

43. The method of claim 23, further comprising:

sending a message with information related to the auction to a device associated with the player.