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Method and system for targeted incentives

  • US 20100257037A1
  • Filed: 12/14/2001
  • Published: 10/07/2010
  • Est. Priority Date: 12/14/2001
  • Status: Abandoned Application
First Claim
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1. A method, comprising:

  • defining a match between a user classification and an incentive;

    receiving content information describing content selections from a user;

    receiving clickstream data describing actions performed by the user while viewing the content selections;

    receiving credit card purchase records associated with the user;

    merging, by a processor, the clickstream data with the content information to generate event timeline data that describes the clickstream data and the content information over time;

    comparing the event timeline data to the credit card purchase records; and

    classifying the user in the user classification when the event timeline data matches the credit card purchase records; and

    transmitting the incentive to the at least one user.

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