Ensuring That Advertisements Are Played

• US 20100257041A1
• Filed: 06/16/2010
• Published: 10/07/2010
• Est. Priority Date: 10/17/2000
• Status: Abandoned Application

• Current Assignee: Eric C. Hannah, Michael Boyd
• Original Assignee: Eric C. Hannah, Michael Boyd
• Inventors: Hannah, Eric C., Boyd, Michael
• Application Number:
  US12/816,423
• Publication Number:
  US 20100257041A1
• Time in Patent Office: Days
• US Class Current: 705/14.190
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0217 involving input on products or services in exchange for incentives or rewards
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0248 Avoiding fraud

Abstract

A system may confirm that advertising was played as originally intended. For example, in one embodiment, a system may determine that an advertisement was played as originally intended and in return, a credit may be provided to the user. This credit may be the ability to play content that the user wishes to play or the credit may be in the form of rewards that are provided to the user, as another example. Thus, the system determines whether the advertisements are played correctly, for example, by detecting watermarks encoded within the advertising, and in return, provides indications that reward the user for playing the advertisement as intended.

Claims

1. A system comprising:

a processor-based device; and

a watermark detector coupled to said device, said watermark detector to detect a watermark included with an advertisement and to control media playback in response to detection of the watermark.

2. The system of claim 1 further including a storage coupled to said device, said storage storing instructions that, if executed, enable the processor-based device to monitor the watermark included with the advertisement and accrue a credit after determining the advertisement was played.

3. The system of claim 2 wherein said storage stores instructions that, if executed, enable the device to allow access to content.

4. The system of claim 2 wherein said storage stores instructions that, if executed, enable the device to accrue a reward in return for playing the advertisement.

5. The system of claim 1 wherein said watermark detector determines whether an advertisement was played at a predetermined speed.

6. The system of claim 1 wherein said storage stores content for subsequent replay.

7. A method comprising:

monitoring a watermark included with an advertisement; and

controlling media play in response to monitoring the watermark.

8. The method of claim 7 including determining that the advertisement was played, based on the watermark.

9. The method of claim 7 including controlling operation of a media player to play content based on a credit and to use said watermark to accrue said credit.

10. An article comprising a medium storing instructions that, if executed, enable a processor-based system to:

monitor a watermark included with an advertisement; and

control operation of a media player in response to monitoring the watermark.

11. The article of claim 10, said medium storing instructions to control the media player to play content based on a credit and to use said watermark to accrue said credit.

12. The article of claim 10 storing instructions that, if executed, enable the processor-based system to determine that the advertisement was played, based on the watermark.