APPARATUS AND METHODS FOR THE ON-LINE DISTRIBUTION OF DIGITAL FILES

• US 20100257051A1
• Filed: 04/15/2010
• Published: 10/07/2010
• Est. Priority Date: 11/23/2007
• Status: Abandoned Application

• Current Assignee: Media Patents S.L.
• Original Assignee: Media Patents S.L.
• Inventors: Fernández Gutiérrez, Álvaro
• Application Number:
  US12/761,273
• Publication Number:
  US 20100257051A1
• Time in Patent Office: Days
• US Class Current: 705/14.430
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0244 Optimization

Abstract

Processes for the on-line distribution of digital files with advertisements, advertisement management systems, digital rights management systems, and a user computing devices are provided. In some implementations, a computer-implemented method involves establishing communication between a first site and a user computing device by use of a link on a referring site and receiving in the first site referring site information that identifies the referring site. The link of the referring site being associated with a digital file stored on the first site, or otherwise made available through the first site, is transmitted in its entirety, or in part, to the user computing device along with one or more associated advertisements upon the first site receiving a request originating from the computing device to download all or a portion of the digital file to the computing device. In some implementations, upon detecting that the one or more advertisements have been played in the user computing device the first site generates or otherwise maintains information useable to remunerate the referring site. In some implementations the process of transmitting at least a portion of the digital file and the one or more associated advertisements to the user computing device involves first creating an updated digital file by combining the one or more advertisements with at least a portion of the digital file.

Claims

1. A computer-implemented method comprising:

establishing communication with a computing device, the communication having been established by use of a link on a referring site, the link associated with a digital file,

receiving from the referring site information that identifies the referring site,

transmitting at least a portion of the digital file and one or more associated advertisements to the computing device upon receiving a request originating from the computing device to download all or a portion of the digital file to the computing device,

detecting if the one or more advertisements have been played in the computing device; and

maintaining first data useable to remunerate the referring site upon detecting that the one or more advertisements have been played in the computing device.

2. A method according to claim 1, wherein the process of transmitting at least a portion of the digital file and the one or more associated advertisements to the computing device comprises creating an updated digital file by combining the one or more advertisements with at least a portion of the digital file and transmitting the updated digital file to the computing device.

3. A method according to claim 1, wherein the one or more advertisements are obtained from one or more advertisers via one or more advertising sites.

4. A method according to claim 3, further comprising maintaining second data that is at least partially based on detecting if the one or more advertisements have been played in the computing device, the second data useable for determining remuneration from the one or more advertisers.

5. A method according to claim 2, wherein the updated digital file comprises the information that identifies the referring site.

6. A method according to claim 2, wherein the information that identifies the referring site is incorporated in the updated digital file as file properties metadata of the updated digital file.

7. A method according to claim 2, further comprising transmitting to the computing device one or more new advertisements associated with the update digital file after the updated digital file has been transmitted to the computing device.

8. A method according to claim 1, further comprising storing content information about the content of the digital file and automatically selecting the one or more advertisements based at least in part on the content information.

9. A method according to claim 1, wherein the digital file, or a portion thereof, is received from a proprietor via a proprietary site, the method further comprising detecting if the digital file, or a portion thereof, has been implemented in the computing device and maintaining third data at least partially based on detecting if the digital file, or a portion thereof, has been implemented in the computing device, the third data useable for determining remuneration to the proprietor.

10. A method according to claim 1, further comprising receiving from a proprietary site digital file content information and transmitting on-line one or more links to be installed in the referring site, or multiple referral sites, based on the content information.

11. A method according to claim 1, further comprising transmitting an instruction to the computing device to cancel the one or more advertisements.

12. A method according to claim 1, wherein the digital file comprises audiovisual content.

13. A method according to claim 12, wherein the one or more advertisements are combined with the audiovisual content in a manner that facilitates the one or more advertisements to be superimposed on at least a portion of the audiovisual content when the audiovisual content is played in the computing device.

14. A computer-implemented method comprising:

based on file content information associated with a digital file, selecting a referring site and transmitting on-line a link to the referring site,

establishing communication with a computing device by use of the link and receiving information that identifies the referring site,

creating an updated digital file by combining one or more advertisements with at least a portion of a digital file prior to or upon receiving a request originating from the computing device to download all or a portion of the digital file to the computing device,

transmitting the updated digital file to the computing device,

detecting if the one or more advertisements have been played in the computing device; and

maintaining first data useable to remunerate the referring site upon detecting that the one or more advertisements have been played in the computing device.

15. A method according to claim 14, wherein the one or more advertisements are obtained from one or more advertisers via one or more advertising sites, the method further comprising maintaining second data that is at least partially based on detecting if the one or more advertisements have been played in the computing device, the second data useable for determining remuneration from the one or more advertisers.

16. A method according to claim 14, wherein the updated digital file comprises the information that identifies the referring site.

17. A method according to claim 14, wherein the information that identifies the referring site is incorporated in the updated digital file as file properties metadata of the updated digital file.

18. A method according to claim 14, wherein the one or more advertisements are selected to be combined with the digital file by use of the file content information.

19. A method according to claim 14, wherein the digital file, or a portion thereof, is received from a proprietor via a proprietary site, the method further comprising detecting if the digital file, or a portion thereof, has been executed in the computing device and maintaining third data at least partially based on detecting if the digital file, or a portion thereof, has been executed in the computing device, the third data useable for determining remuneration to the proprietor.

20. A method according to claim 14, wherein the digital file comprises audiovisual content.

21. A method according to claim 20, wherein the one or more advertisements are combined with the audiovisual content in a manner that facilitates the one or more advertisements to be superimposed on at least a portion of the audiovisual content when the audio visual content is played in the computing device.

22. A computer-implemented method comprising:

based on file content information associated with a digital file, selecting a referring site and transmitting on-line a link to the referring site that facilitates establishing communication between a computing device and a download site by use of the link,

receiving from the download site first information that identifies the referring site and the digital file,

based on the file content information, facilitating the transmission of one or more advertisements to the download site so that the one or more advertisements may be combined with at least a portion of the digital file,

receiving second information indicative of the one or more advertisements having been played in the computing device; and

maintaining first data useable to remunerate the referring site upon receiving the information indicative of the one or more advertisements having been played in the computing device.

23. A method according to claim 22, wherein the second information is received from the download site.

24. A method according to claim 22, wherein the second information is received from the computing device.

25. A method according to claim 22, wherein the step of facilitating the transmission of one or more advertisements to the download site comprises directly transmitting the one or more advertisements to the download site.

26. A method according to claim 22, wherein the digital file comprises audiovisual content.

27. A computer-implemented method comprising:

receiving in a first site a digital file,

establishing communication between the first site and a computing device, the communication having been established by use of a link on a referring site that requests a download of the digital file to the computing device,

receiving in the first site from the referring site information that identifies the referring site and information that identifies the digital file,

receiving in the first site from a second site one or more advertisements,

creating in the first site an updated digital file by combining the one or more advertisements with at least a portion of the digital file, the updated digital file comprising the information that identifies the referring site and information that identifies the second site,

transmitting at least a portion of the updated digital file from the first site to the computing device,

receiving in the second site from the computing device information indicative that the one or more advertisements have been played in the computing device and the information that identifies the referring site; and

maintaining first data in the second site useable to remunerate the referring site upon receiving the information indicative that the one or more advertisements have been played in the computing device.

28. A method according to claim 27, wherein the second site receives the one or more advertisements from one or more advertisers via one or more advertising sites.

29. A method according to claim 28, further comprising maintaining second data in the second site upon receiving the information indicative that the one or more advertisements have been played in the computing device, the second data useable for determining remuneration from the one or more advertisers.

30. A method according to claim 27, wherein the information that identifies the referring site is incorporated in the updated digital file as file properties metadata of the updated digital file.

31. A method according to claim 27, further comprising storing content information about the content of the digital file in the second site, receiving in the second site from the first site information associating the digital file with the content information, and automatically selecting in the second site the one or more advertisements based at least in part on the content information.

32. A method according to claim 27, wherein the digital file is received from a proprietor via a proprietary site, the updated digital file comprising information that identifies the proprietor, the method further comprising receiving in the second site from the computing device the information that identifies the digital file and information that identifies the proprietor after the updated digital file is executed in the computing device, the second site maintaining third data useable for determining remuneration to the proprietor.

33. A method according to claim 27, wherein the digital file comprises audiovisual content.

34. A method according to claim 33, wherein the one or more advertisements are combined with the audiovisual content in a manner that facilitates the one or more advertisements to be superimposed on at least a portion of the audiovisual content when the audiovisual content is played in the computing device.