Detecting and Measuring Exposure To Media Content Items
First Claim
Patent Images
1. A computer-implemented method for detecting user exposure to media items, comprising:
- at an electronic device, receiving a plurality of reference media items from at least one media source;
at the electronic device, receiving a representation of at least one target media item from at least one electronic client device;
at the electronic device, identifying one of the reference media items as corresponding to the target media item; and
at an output device, generating output signaling user exposure to the identified reference media item.
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Abstract
User exposure to media items is detected and measured. A mobile client device carried by a user digitally samples the audio environment of the user on a regular basis. These samples are transformed into a stream of data signatures and compared with reference media items to detect user exposure to the reference items. Purchase behavior following exposure to selected media content items can be detected and tracked as well, so as to gauge effectiveness of media items such as advertisements.
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Citations
70 Claims
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1. A computer-implemented method for detecting user exposure to media items, comprising:
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at an electronic device, receiving a plurality of reference media items from at least one media source; at the electronic device, receiving a representation of at least one target media item from at least one electronic client device; at the electronic device, identifying one of the reference media items as corresponding to the target media item; and at an output device, generating output signaling user exposure to the identified reference media item. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34)
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35. A computer-implemented method for detecting broadcast of a target media item, comprising:
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at an electronic device, receiving a plurality of reference media items from at least one broadcast media source; at the electronic device, receiving a representation of a target media item; at the electronic device, identifying one of the reference media items as corresponding to the target media item; and at an output device, generating output signaling that the target media item has been broadcast.
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36. A system for detecting user exposure to media items, comprising:
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a server, for receiving a plurality of reference media items from at least one media receiver; at least one stream collection server, for receiving a representation of at least one target media item from at least one client device; a stream store, coupled to the server and to the at least one stream collection server, for storing a representation of at least a subset of the received reference media items and for storing a representation of the at least one target media item; a correlator server, coupled to the stream store, for identifying one of the reference media items as corresponding to the target media item; and an output device, coupled to the correlator server, for generating output signaling user exposure to the identified reference media item. - View Dependent Claims (37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59)
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60. A system for detecting broadcast of a target media item, comprising:
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a server, for receiving a plurality of reference media items from at least one broadcast media source; at least one stream collection server, for receiving a representation of a target media item; a correlator server, for identifying one of the reference media items as corresponding to the target media item; and an output device, coupled to the correlator server, for generating output signaling that the target media item has been broadcast.
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61. A system for detecting user exposure to media items, comprising:
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a server, for receiving a plurality of reference media items from at least one media receiver; a transformation server, for generating a signature for each received reference media item, the transformation server being located at a network operations center; a client device interface, for transmitting at least a subset of the generated signatures to at least one client device and for receiving from a client device an indication as to whether any target media items match any generated signature; and an output device, coupled to the client device interface, for generating output signaling user exposure to the identified reference media item.
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62. A computer-implemented method for detecting user exposure to media items, comprising:
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at an electronic device, receiving a plurality of reference media items from at least one media source; at the electronic device, receiving, from at least one electronic client device; a representation of at least one target media item; and an indication as to whether the electronic client device is in the physical possession of a person at a time of exposure to the target media item; and responsive to an indication that the electronic client device is in the physical possession of a person at the time of exposure to the target media item; at the electronic device, identifying one of the reference media items as corresponding to the target media item; and at an output device, generating output signaling user exposure to the identified reference media item. - View Dependent Claims (63, 64, 65, 66)
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67. A client device for detecting user exposure to media items, comprising:
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an audio input device, for detecting a media item by receiving auditory input from a media source; a sensor, for detecting whether the client device is in the physical possession of a person at the time of detection of the media item; and a transmitter, for, responsive to the sensor indicating that the transmitter client device is in the physical possession of a person at the time of detection of the media item, transmitting a representation of the detected media item. - View Dependent Claims (68)
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69. A client device for detecting user exposure to media items, comprising:
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an audio input device, for detecting a media item by receiving auditory input from a media source; a sensor, for detecting whether the client device is in the physical possession of a person at the time of detection of the media item; and a transmitter, for transmitting a representation of the detected media item, and for transmitting an indication as to whether the client device is in the physical possession of a person at the time of detection of the media item. - View Dependent Claims (70)
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Specification