SYSTEMS, METHODS, AND APPARATUSES FOR ENHANCING VIDEO ADVERTISING WITH INTERACTIVE CONTENT

• US 20100257550A1
• Filed: 03/31/2010
• Published: 10/07/2010
• Est. Priority Date: 04/01/2009
• Status: Active Grant

• Current Assignee: Fourthwall Media Incorporated
• Original Assignee: Fourthwall Media Incorporated
• Inventors: Ye, Aaron, SLOTHOUBER, Louis P.
• Granted Patent: US 9,571,900 B2
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: H04N 21/23605 Creation or processing of packetized elementary streams [PES]
• CPC Class Codes: H04N 21/44222 Analytics of user selections, e.g. selection of programs or purchase activity monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8545 for generating interactive applications

Abstract

A system for and method of enhancing video advertising with interactive content in accordance with exemplary embodiments may include receiving non-interactive video advertisement data and advertisement order data associated with the non-interactive video advertisement data, generating interactive content data associated with the non-interactive video advertisement data, embedding, in the non-interactive video advertisement data, the interactive content data, and transmitting, to an ad server component of an ad system, the non-interactive video advertisement data and the embedded interactive content data for transmission to one or more end user devices.

Claims

1. A computer-implemented method of enhancing video advertising with interactive content, the computer-implemented method comprising:

receiving non-interactive video advertisement data and advertisement order data associated with the non-interactive video advertisement data;

generating interactive content data associated with the non-interactive video advertisement data;

embedding, in the non-interactive video advertisement data, the interactive content data; and

transmitting, to an ad server component of an ad system, the non-interactive video advertisement data and the embedded interactive content data for transmission to one or more end user devices.

2. The computer-implemented method of claim 1, wherein the advertisement order data comprises a spot identifier.

3. The computer-implemented method of claim 1, wherein the interactive content data comprises an Enhanced TV Binary Interchange Format (EBIF) application.

4. The computer-implemented method of claim 1, wherein the interactive content data comprises an Open Cable Application Platform (OCAP) application.

5. The computer-implemented method of claim 1, wherein embedding the interactive content data further comprises:

associating the non-interactive video advertisement data with a first Packetized Elementary Stream (PES);

associating the interactive content data with a second Packetized Elementary Stream (PES); and

identifying each PES by a packet identifier stored in a map table.

6. The computer-implemented method of claim 1, wherein the one or more end user devices comprise one or more Customer Premises Equipment (CPE) devices.

7. The computer-implemented method of claim 6, wherein the non-interactive video advertisement data and the embedded interactive content data are processed on the one or more Customer Premises Equipment (CPE) devices.

8. The computer-implemented method of claim 6, wherein the non-interactive video advertisement data and the embedded interactive content data are processed on the one or more Customer Premises Equipment (CPE) devices that are associated with a particular geographic region.

9. The computer-implemented method of claim 6, wherein the one or more Customer Premises Equipment (CPE) devices comprise one or more set-top boxes.

10. The computer-implemented method of claim 1, further comprising receiving, from the one or more end user devices, usage data and fulfillment data.

11. The computer-implemented method of claim 1, further comprising receiving the non-interactive video advertisement data from a non-interactive advertising system.

12. A computer-implemented system for enhancing video advertising with interactive content, the computer-implemented system comprising:

an order manager computing apparatus configured to receive non-interactive video advertisement data and advertisement order data associated with the non-interactive video advertisement data;

a creative manager computing apparatus configured to generate interactive content data associated with the non-interactive video advertisement data; and

a publishing manager computing apparatus configured to embed, in the non-interactive video advertisement data, the interactive content data and transmit, to an ad server component of an ad system, the non-interactive video advertisement data and the embedded interactive content data for transmission to one or more end user devices.

13. The computer-implemented system of claim 12, wherein the advertisement order data comprises a spot identifier.

14. The computer-implemented system of claim 12, wherein the interactive content data comprises an Enhanced TV Binary Interchange Format (EBIF) application.

15. The computer-implemented system of claim 12, wherein the interactive content data comprises an Open Cable Application Platform (OCAP) application.

16. The computer-implemented system of claim 12, wherein the publishing manager computing apparatus is configured to embed the interactive content data by:

associating the non-interactive video advertisement data with a first Packetized Elementary Stream (PES);

associating the interactive content data with a second Packetized Elementary Stream (PES); and

identifying each PES by a packet identifier stored in a map table.

17. The computer-implemented system of claim 12, wherein the one or more end user devices comprise one or more Customer Premises Equipment (CPE) devices.

18. The computer-implemented system of claim 17, wherein the non-interactive video advertisement data and the embedded interactive content data are processed on the one or more Customer Premises Equipment (CPE) devices.

19. The computer-implemented system of claim 17, wherein the non-interactive video advertisement data and the embedded interactive content data are processed on the one or more Customer Premises Equipment (CPE) devices that are associated with a particular geographic region.

20. The computer-implemented system of claim 17, wherein the one or more Customer Premises Equipment (CPE) devices comprise one or more set-top boxes.

21. The computer-implemented system of claim 12, further comprising a reporting manager computing apparatus configured to receive, from the one or more end user devices, usage data and fulfillment data.

22. The computer-implemented system of claim 12, wherein the order manager computing apparatus is configured to receive the non-interactive video advertisement data from a non-interactive advertising system.