DYNAMIC VIDEO CONTENT

• US 20100257551A1
• Filed: 04/01/2009
• Published: 10/07/2010
• Est. Priority Date: 04/01/2009
• Status: Abandoned Application

• Current Assignee: Embarq Holdings Company LLC (Lumen Technologies, Inc.)
• Original Assignee: Embarq Holdings Company LLC (Lumen Technologies, Inc.)
• Inventors: Rooks, Kelsyn D.S, Sweeney, Jeffrey, Stafford, Jeffrey
• Application Number:
  US12/416,270
• Publication Number:
  US 20100257551A1
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/2343 involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements video transcoding H04N19/40; media packet handling at the source H04L65/762
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/845 Structuring of content, e.g. decomposing content into time segments
• CPC Class Codes: H04N 7/165 Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309

Abstract

Embodiments of the disclosed invention include a system and method for providing customized video content to a viewer. For example, in one embodiment, the method includes analyzing a video file for identifying a geometric shape associated with a replaceable item within the video file. The method selects from a database a second item corresponding to the geometric shape of the replaceable item based on information associated with a user profile of the viewer. The method overlays a respective viewable portion of the second item on top of a respective viewable portion of the replaceable item within the video file to generate a new video file. The method transmits the new video file to the viewer.

Claims

1. A method for creating customized video content for a viewer, the method comprising:

identifying a first image of a geometric shape from a video file, the geometric shape associated with a replaceable item;

selecting from a database a second image of a second item associated with the geometric shape, the second image being selected in response to information associated with a user profile of the viewer;

overlaying a respective viewable portion of the second image on top of a respective viewable portion of the first image within the video file; and

generating a new video file containing the second image overlaid over the first image.

2. The method of claim 1, further comprising transmitting the new video file to the viewer.

3. The method of claim 1, further comprising dynamically generating the user profile of the viewer based on information included in a web history file associated with the viewer.

4. The method of claim 1, further comprising receiving data for generating the user profile from the viewer.

5. The method of claim 1, wherein selecting from the database the second item corresponding to the geometric shape of the replaceable item is based on location information associated with the user profile of the viewer.

6. The method of claim 1, wherein selecting from the database the second item corresponding to the geometric shape of the replaceable item is based on a language associated with the user profile of the viewer.

7. The method of claim 1, wherein the steps of analyzing, selecting, and overlaying are performed for a plurality of replaceable items.

8. The method of claim 1, wherein analyzing the video file for identifying a geometric shape associated with a replaceable item within the video file is performed with manual assistance.

9. The method of claim 1, wherein selecting from a database a second item corresponding to the geometric shape of the replaceable item based on information associated with a user profile of the viewer is performed with manual assistance.

10. The method of claim 1, further comprising encoding the new video file in a media file format compatible with a recipient device associated with the viewer.

11. A media server configured to create customized video content for a viewer, the media server comprising:

a video analyzer module operable to identify a first image of a geometric shape from a video file;

a selection module operable to select from a database a second image of a second item associated with the geometric shape, the second image being selected in response to information associated with a user profile of the viewer; and

an overlay module operable to overlay a respective viewable portion of the second image on top of a respective viewable portion of the first image within the video file to generate a new video file.

12. The media server of claim 11, further comprising a network interface for transmitting the new video file to the viewer.

13. The media server of claim 11, further comprising an encoder module for encoding the customized video based on a type of recipient viewing device.

14. The media server of claim 11, further comprising:

the network interface receiving a web history file associated with the viewer; and

a processing unit that executes computer executable instructions for dynamically generating the user profile of the viewer based information included in a web history file associated with the viewer.

15. The media server of claim 11, further comprising:

the network interface receiving manually inputted data from the viewer; and

a processing unit that executes computer executable instructions for generating the user profile of the viewer from the manually inputted data.

16. The media server of claim 11, further comprising the selection module selecting from the database the second item corresponding to the geometric shape of the replaceable item based on location information associated with the user profile of the viewer.

17. The media server of claim 11, further comprising the selection module selecting from the database the second item corresponding to the geometric shape of the replaceable item is based on a language associated with the user profile of the viewer.

18. The media server of claim 11, further comprising the video analyzer module receiving external assistance from a user for identifying the geometric shape associated with the replaceable item within the video file.

19. The media server of claim 11, further comprising the selection module receiving external assistance from a user for selecting from the database the second item corresponding to the geometric shape of the replaceable item based on information associated with the user profile of the viewer.

20. A computer program product comprising a computer usable medium, said computer usable medium storing computer usable program code for:

identifying a replaceable item within the video file;

selecting from a database a new item based on information associated with a user profile of the viewer; and

overlaying a respective viewable portion of the new item on top of a respective viewable portion of the replaceable item within the video file to generate a new video file.