METHOD AND SYSTEM FOR TARGETED MARKETING TO A PORTABLE MEDIA PLAYER DEVICE OWNER
First Claim
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1. A method comprising:
- coupling a portable device to a first storage device separate from the portable device at a first time;
storing a file on the portable device from the first storage device;
coupling the portable device to a second storage device at a second time after the first time;
storing a token on the portable device from the second storage device;
coupling the portable device to the first storage device at a third time after the second time;
thereafter, communicating the token to a central location from the first storage device; and
directing advertising to a first user of the first storage device in response to the token.
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Abstract
A method and system includes a central location and a first set top box 28A in communication with the central location having a first interface 32. A second set top box 28B in communication with the central location 100 has a second interface 32. A portable device 36 in communication with the second set top box 28B through the second interface and storing a token therein. Thereafter, the token is communicated through the interface to the first set top box. The first set top box 28A communicates the token to the central location 100 so that targeted marketing may be generated.
32 Citations
30 Claims
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1. A method comprising:
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coupling a portable device to a first storage device separate from the portable device at a first time; storing a file on the portable device from the first storage device; coupling the portable device to a second storage device at a second time after the first time; storing a token on the portable device from the second storage device; coupling the portable device to the first storage device at a third time after the second time; thereafter, communicating the token to a central location from the first storage device; and directing advertising to a first user of the first storage device in response to the token. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 16, 17)
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- 14. A method as recited in claim 14 wherein the wired interface comprises a USB interface.
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18. A system that communicates with a central location comprising:
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a first set top box, in communication with the central location, having a first interface; a second set top box in communication with the central location, and said second set top box having a second interface; a portable device in communication with the second set top box through the second interface and storing a token from the second set top box therein, said token identifying a second user account characteristic associated with the second storage device, said portable device communicating the token through the interface to the first set top box; said first set top box communicating the token to the central location. - View Dependent Claims (19, 20, 21, 22, 23, 24, 25, 27)
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26. A system as recited in claim 26 wherein the wireless interface comprises a local area network interface.
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28. A portable device that communicates with a first set top box and a second set top box comprising:
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a memory; a data port; a controller in communication with the memory and the data port, said controller receiving a token from the second set top box through the data port, said token corresponding to a second user account characteristic associated with the second storage device, said controller storing the token from the second set top box in the memory, said controller communicating the token through the data port when the portable device is coupled to the first set top box. - View Dependent Claims (29, 30)
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Specification