Display-Based Vending Apparatus and Method

• US 20100262280A1
• Filed: 04/13/2010
• Published: 10/14/2010
• Est. Priority Date: 04/13/2009
• Status: Abandoned Application

• Current Assignee: Intercontinental Great Brands LLC (Mondelez International, Inc.)
• Original Assignee: Intercontinental Great Brands LLC (Mondelez International, Inc.)
• Inventors: Miller, Michael A., McAlpine, Malcolm, Schindelar, Paul, Sobecks, Brian, Hedtke, Nathaniel J., Guzzone, Frank
• Application Number:
  US12/759,189
• Publication Number:
  US 20100262280A1
• Time in Patent Office: Days
• US Class Current: 700/234
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G07F 9/02 Devices for alarm or indication, e.g. when empty; Advertising arrangements in coin-freed apparatus alarms or warning devices indicating the interruption of flow to be metered G07F15/10
• CPC Class Codes: G07F 9/0235 the arrangements being full-front touchscreens

Abstract

A vending-machine has one or more displays that inform the customer regarding available vendable selections and that facilitate the purchase of a selected item. By one approach this display can comprise a touchscreen display. Such an approach can support a highly intuitive interaction between the purchasing context and the customer. A display of dynamic content serves to attract a potential customer, provide the customer with a wealth of information regarding available selections, offer the customer a variety of ways to consider and assess available vendable items, support the building of a customer relationship between the customer and one or more marketing brands, and effect the successful conclusion of a vending transaction.

Claims

1. A vending apparatus comprising:

a housing containing products available to be vended via the vending apparatus;

a vended-product delivery area accessible via a front surface of the housing;

a video display configured to present dynamic content via the front surface of the housing, the video display having a display area that is by size at least forty percent of the front surface of the housing.

2. The vending apparatus of claim 1 wherein the dynamic content includes a depiction of at least some of the products.

3. The vending apparatus of claim 2 wherein the depiction comprises a view of vendable items as stored in an item storage area.

4. The vending apparatus of claim 2 wherein the dynamic content further includes at least on occasion banner content in combination with the depiction of at least some of the products.

5. The vending apparatus of claim 4 wherein the banner content pertains to at least one vendable item that is presently available via the vending apparatus.

6. The vending apparatus of claim 4 wherein the banner content does not pertain to an item that is vended by the vending apparatus.

7. The vending apparatus of claim 4 wherein the dynamic content includes substantially full-screen content.

8. A vending apparatus comprising:

a housing containing products available to be vended via the vending apparatus;

a video display configured to present dynamic content via a front surface of the housing;

a data interface configured to facilitate communications with at least one additional vending apparatus;

a control circuit disposed within the housing and being operably coupled to the video display and the data interface, the control circuit being configured to cause content displayed on the video display to comprise only a portion of a larger composite display that is formed using the display the at least one additional vending apparatus.

9. The vending apparatus of claim 8 wherein the larger composite display comprises a display of a still image.

10. The vending apparatus of claim 8 wherein the larger composite display comprises a display of a moving image.

11. The vending apparatus of claim 8 wherein the control circuit is further configured to offer to a customer at the vending apparatus at least one product that, in response to being selected for purchase by the customer via the vending apparatus, will be vended by the at least one additional vending apparatus.

12. The vending apparatus of claim 11 wherein the control circuit is further configured to display an offer of a purchase discount for a combination of products from the vending apparatus and the at least one additional vending apparatus.

13. A vending apparatus comprising:

a housing containing products available to be vended via the vending apparatus;

a video display configured to present dynamic content via a front surface of the housing, the video display;

a user-input interface;

a control circuit disposed within the housing and being operably coupled to the video display and the user-input interface, the control circuit being configured to permit a user to control at least part of the dynamic content prior to making a vending selection.

14. The vending apparatus of claim 13 wherein the control circuit is configured to permit the user to control at least part of the dynamic content by facilitating the user manipulating a display of a particular vendable item.

15. The vending apparatus of claim 14 wherein the control circuit is configured to facilitate the user manipulating a presentation of a particular vendable item by permitting the user to selectively rotate the presentation of the particular vendable item.

16. The vending apparatus of claim 13 wherein the control circuit is configured to permit the user to control at least part of the dynamic content by facilitating the user virtually opening the particular vendable item.

17. The vending apparatus of claim 16 wherein the control circuit is configured to provide a view of contents of the particular vendable item upon virtually opening the particular vendable item.

18. The vending apparatus of claim 13 wherein the control circuit is configured to permit the user to control at least part of the dynamic content by receiving at least one filter criterion selection from the user and then visually distinguishing a display of at least one vendable item in response to the at least one filter criterion selection.

19. The vending apparatus of claim 18 wherein visually distinguishing the display of at least one vendable item comprises continuing to display vendable items that correspond to the at least one filter criterion selection while not displaying vendable items that do not correspond to the at least one filter criterion selection.

20. The vending apparatus of claim 18 wherein visually distinguishing the display of at least one vendable item comprises displaying vendable items that correspond to the at least one filter criterion larger than vendable items that do not correspond to the at least one filter criterion.