RELATIONSHIP ANALYSIS METHOD, RELATIONSHIP ANALYSIS PROGRAM, AND RELATIONSHIP ANALYSIS APPARATUS
First Claim
1. A relationship analysis method, performed by a relationship analysis apparatus that analyzes a relationship between a visual line data on a visual line of a user to a commodity and an action data on an action of the user of purchasing the commodity,wherein the relationship analysis apparatus comprising a storage part, a visual line detection part, an attention degree calculation part, an action processing unit, and an analysis processing unit,wherein the storage part stores therein a zone definition data for identifying a commodity to which a visual line is directed, based on positional information on each commodity arranged in a commodity display part;
- the zone definition data includes, for each commodity, a basic zone including a commodity and an extended zone at least a portion of which is overlapped with the basic zone; and
the storage part stores therein the basic zone and the extended zone in association with each other,wherein the visual line detection part detects the visual line data to each commodity arranged in the commodity display part,wherein the attention degree calculation part compares, for each zone, positional information on the visual line data detected by the visual line detection part end positional information on each zone defined in a zone definition data, calculates an attention degree for each zone based on the compared result, aggregates attention degrees in each zone for each commodity corresponding to the each zone to calculate an attention degree data for each commodity, and stores the calculated data in the storage unit,wherein the action processing unit receives an input of the action data with respect to each commodity arranged in the commodity display part and stores the received data in the storage unit, andwherein the analysis processing unit joins the attention degree data for each commodity and the action data for each commodity stored in the storage unit, calculates a correlative relationship between the both data, and outputs the calculated result.
1 Assignment
0 Petitions
Accused Products
Abstract
To obtain a high accuracy marketing analysis result, while reducing an effect of a low accuracy visual line detection processing, a storage unit of a visual line analysis apparatus stores therein, for each commodity, a basic zone including the commodity and an extended zone at least a portion of which, is overlapped with the basic zone. The basic zone and the extended zone are stored in association with each other. An attention degree calculation part of the visual line analysis apparatus compares positional information on a visual line data detected by the visual line detection part and positional information on each zone defined in a zone definition data to calculate an attention degree for each zone, aggregates attention degrees in each zone for each commodity corresponding to the each zone, calculates an attention degree data for each commodity, and stores the calculated data in the storage unit.
10 Citations
17 Claims
-
1. A relationship analysis method, performed by a relationship analysis apparatus that analyzes a relationship between a visual line data on a visual line of a user to a commodity and an action data on an action of the user of purchasing the commodity,
wherein the relationship analysis apparatus comprising a storage part, a visual line detection part, an attention degree calculation part, an action processing unit, and an analysis processing unit, wherein the storage part stores therein a zone definition data for identifying a commodity to which a visual line is directed, based on positional information on each commodity arranged in a commodity display part; - the zone definition data includes, for each commodity, a basic zone including a commodity and an extended zone at least a portion of which is overlapped with the basic zone; and
the storage part stores therein the basic zone and the extended zone in association with each other,wherein the visual line detection part detects the visual line data to each commodity arranged in the commodity display part, wherein the attention degree calculation part compares, for each zone, positional information on the visual line data detected by the visual line detection part end positional information on each zone defined in a zone definition data, calculates an attention degree for each zone based on the compared result, aggregates attention degrees in each zone for each commodity corresponding to the each zone to calculate an attention degree data for each commodity, and stores the calculated data in the storage unit, wherein the action processing unit receives an input of the action data with respect to each commodity arranged in the commodity display part and stores the received data in the storage unit, and wherein the analysis processing unit joins the attention degree data for each commodity and the action data for each commodity stored in the storage unit, calculates a correlative relationship between the both data, and outputs the calculated result. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
- the zone definition data includes, for each commodity, a basic zone including a commodity and an extended zone at least a portion of which is overlapped with the basic zone; and
-
17. A relationship analysis apparatus that analyzes a relationship between a visual line data on a visual line of a user to a commodity and an action data on an action of the user of purchasing the commodity,
wherein the relationship analysis apparatus comprising a storage part, a visual line detection part, an attention degree calculation part, an action processing unit, and an analysis processing unit, wherein the storage part stores therein a zone definition data for identifying a commodity to which a visual line is directed, based on positional information on each commodity arranged in a commodity display part; - the zone definition data includes, for each commodity, a basic zone including a commodity and an extended zone at least a portion of which is overlapped with the basic zone; and
the storage part stores therein the basic zone and the extended zone in association with each other,wherein the visual line detection part detects the visual line data to each commodity arranged in the commodity display part, wherein the attention degree calculation part compares, for each zone, positional information on the visual line data detected by the visual line detection part and positional information on each zone defined in a zone definition data, calculates an attention degree for each zone based on the compared result, aggregates attention degrees in each zone for each commodity corresponding to the each zone to calculate an attention degree data for each commodity, and stores the calculated data in the storage unit, wherein the action processing unit receives an input of the action data with respect to each commodity arranged in the commodity display part and stores the received data in the storage unit, and wherein the analysis processing unit joins the attention degree data for each commodity and the action data for each commodity stored in the storage unit, calculates a correlative relationship between the both data, and outputs the calculated result.
- the zone definition data includes, for each commodity, a basic zone including a commodity and an extended zone at least a portion of which is overlapped with the basic zone; and
Specification