CONTEXT BASED MOBILE MARKETING
First Claim
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1. A mobile marketing system, comprising:
- at least one processor that executes the following computer-executable components;
a context component that acquires context including geographical location of a mobile computing device of a user and extrinsic data;
a correlation component that matches advertisements as a function of the context, a user profile, an advertisement profile, and one or more user specified preferences; and
a component that presents at least one matched advertisement to the user by way of the mobile device.
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Abstract
A marketing system is provided that leverages context information including location as well as extrinsic data, among other things. Advertisers can create and register advertisements or promotional offers with the system. System users can create a profile comprising preferences that identify desirable advertisement. A correlation component is then employed to match advertisements to users as a function of preferences, location, and extrinsic data. Subsequently matched advertisements are delivered to a user, for example by way of a mobile computing device.
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Citations
20 Claims
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1. A mobile marketing system, comprising:
at least one processor that executes the following computer-executable components; a context component that acquires context including geographical location of a mobile computing device of a user and extrinsic data; a correlation component that matches advertisements as a function of the context, a user profile, an advertisement profile, and one or more user specified preferences; and a component that presents at least one matched advertisement to the user by way of the mobile device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method of mobile marketing, comprising:
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receiving promotional offers from advertisers and offer preferences that specify distribution characteristics; receiving user preferences identifying desirable offers; acquiring geographic location of a user of a mobile device and extrinsic data; matching the offers as a function of location, extrinsic data, user preferences, and offer preferences; and delivering matching offers to the user electronically by way of the mobile device. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19)
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20. A mobile phone based advertisement system, comprising:
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a context component that acquires context including user geographical location from a user mobile phone and extrinsic data; a correlation component that matches advertiser coupons as a function of the context, user profile, user specified preferences and advertiser specified preferences; and a delivery component that notifies the user of a matching coupon and provides the matching coupon including a redemption code to the user, upon request, electronically by way of the mobile phone.
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Specification