Systems, Methods, and Media for Survey Management

• US 20100262462A1
• Filed: 04/14/2009
• Published: 10/14/2010
• Est. Priority Date: 04/14/2009
• Status: Active Grant

• Current Assignee: Vital Insights, Inc.
• Original Assignee: Vital Insights, Inc.
• Inventors: Tryfon, Jason
• Granted Patent: US 8,694,358 B2
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls

Abstract

A computer-implemented method for survey management is disclosed. Purchase data is received via a computer network from a first digital device coupled to the computer network. A targeted survey is generated based on the purchase data. A web link associated with the targeted survey is transmitted to a second digital device coupled to the computer network. A survey response is received via the web link from the second digital device. A weight is assigned to the survey response. The weighted survey response is transmitted for display on a third device coupled to the network.

Claims

1. A computer-implemented method for survey management, comprising:

receiving purchase data via a computer network from a first digital device coupled to the computer network;

generating a targeted survey based on the purchase data;

transmitting a web link associated with the targeted survey to a second digital device coupled to the computer network;

receiving a survey response via the web link from the second digital device;

assigning a weight to the survey response; and

transmitting the weighted survey response for display on a third device coupled to the computer network.

2. The method of claim 1, further comprising generating a score based on the survey response and the weight assigned to the survey response.

3. The method of claim 2, further comprising generating an alert, to the third device based on one of the score, the survey response, a keyword, a name, and any combination thereof.

4. The method of claim 2, further comprising:

determining whether the generated score is below a threshold score; and

if so, providing the survey response to a survey manager.

5. The method of claim 1, wherein providing the survey response for display on the third device coupled to the network is performed in real time.

6. The method of claim 1, wherein receiving information related to purchase data via a network from a first device coupled to the network includes:

receiving a data feed from a dealership; and

parsing the data feed to locate the purchase data.

7. The method of claim 1, further comprising:

extracting a conveyance identifier from the survey response; and

categorizing the survey responses to a group of survey responses based on the conveyance identifier.

8. The method of claim 1, further comprising:

extracting an employee identifier from the survey response; and

categorizing the survey responses to a group of survey responses based on the employee identifier.

9. The method of claim 1, wherein the first device and the third device are the same device.

10. The method of claim 1, further comprising storing the purchase data in a database coupled to the network.

11. The method of claim 1, wherein transmitting the survey response for display further comprises:

associating a category to the survey response; and

providing the survey response for display on the third device in association with the category.

12. The method of claim 1, further comprising generating a report based on the survey response and the weight assigned to the survey response.

13. The method of claim 1, wherein transmitting the survey response for display on the third device coupled to the network includes transmitting the survey response to a manufacturer of a conveyance, a dealer of a conveyance, and any combination thereof.

14. The method of claim 1, further comprising:

receiving a comment based on the survey response to the survey via a network from a third device coupled to the network; and

providing the comment for display on the third device.

15. The method of claim 1, further comprising transmitting an alert via the network to the third device based on the survey response.

16. A computer-readable storage medium having embodied thereon a program, the program being executable by a computer to perform a method for survey management, comprising:

receiving survey data via a computer network from a first digital device coupled to the computer network;

identifying a keyword in the survey data; and

assigning a keyword identifier to the survey data upon identification of the keyword.

17. The computer-readable storage medium of claim 16, wherein identifying a keyword further comprises executing a text search of the survey data.

18. The computer-readable storage medium of claim 16, further comprising storing the survey data in association with the keyword identifier.

19. The computer-readable storage medium of claim 16, wherein identifying a keyword includes identifying a noun and an adjective.

20. The computer-readable storage medium of claim 16, wherein identifying a keyword in the survey data includes matching the noun and adjective with a keyword identifier.

21. The computer-readable storage medium of claim 16, further comprising providing the survey data for display on a second device coupled to the computer network based on the identified keyword in the response.

22. The computer-readable storage medium of claim 16, further comprising generating a report upon identifying the keyword from the survey data.

23. The computer-readable storage medium of claim 16, further comprising receiving a request for retrieval of the keyword from a third device coupled to the computer network.

24. A computer-implemented method for generating a targeted survey, comprising:

receiving purchase data via a computer network from a device coupled to the computer network;

processing the purchase data to locate a purchase identifier;

generating a first set of questions based on the identified purchase;

receiving a selection of a second set of questions via the computer network from the device; and

generating a targeted survey based on the first set and second set of survey questions.

25. The method of claim 24, further comprising determining whether each question from the first set of questions is unique from each question from the second set of questions.

26. The method of claim 24, wherein receiving the selection of the second set of questions further comprises providing a selection based on one of an identifier, a keyword, a service, a product, a location, a customer, a dealership, and any combination thereof.

27. The method of claim 24, further comprising transmitting the targeted survey to a second device via the computer network.

28. The method of claim 24, further comprising:

receiving a customer identifier; and

determining whether to generate the survey based on the customer identifier.

29. The method of claim 24, further comprising retrieving the second set of questions from a survey database upon receiving the selection of the second set of questions.

30. The method of claim 24, wherein processing the purchase data to locate a purchase identifier includes identifying one of a code, a service, a keyword, a location, a name, a seller identifier, an address, a dealership, a manufacturer, and any combination thereof.

31. A graphical user interface for viewing a survey, the graphical user interface comprising:

a survey question display, the survey question display configured to display a survey question of a targeted survey generated by a survey engine;

a survey response display, the survey response display configured to display a survey response provided by a user input received from a digital device;

a survey response weight display, the survey response weight display configured to display quantitative data relating to the survey response; and

a survey tracking display, the survey tracking display configured to display a status of the targeted generated survey.

32. The graphical user interface of claim 31, wherein the survey overview display includes an individual survey view, the individual survey view comprising:

a customer identifier; and

a survey response associated with the customer identifier.

33. The graphical user interface of claim 31, the survey overview display further comprising

a date range view configured to categorize the survey response in association with a date range based on a receipt date of the survey response.

34. The graphical user interface of claim 31, the survey overview display further comprising:

a model view configured to categorize the survey response in association with a model type of a conveyance.

35. The graphical user interface of claim 31, the survey overview display further comprising:

a survey manager view configured to categorize the survey response based on an employee identifier associated with the survey response.

36. The graphical user interface of claim 31, further comprising a graphical user interface for survey generation, the graphical user interface for survey generation comprising:

a mandatory questions display, the mandatory questions display configured to display a mandatory question configured for a generated survey, the mandatory question selected from a survey database based on purchase data; and

a rotating questions display, the rotating questions display configured to;

display a plurality of rotating questions, and

receive a user input to select at least one rotating question from the plurality of rotating questions, the selected question configured for the generated survey.

37. The graphical user interface of claim 36, further comprising a generated survey display, the generated survey display configured to display a survey including the mandatory questions and the selected questions from the rotating questions display.

38. The graphical user interface of claim 31, further comprising a response time display, the response time display configured to display a response time associated with a receipt date of the survey response.

39. The graphical user interface of claim 31, further comprising a score display, the score display configured to display a score based on the survey response.