METHODS AND SYSTEMS FOR SALES PROMOTION
First Claim
1. A method for conducting a sales promotion, the method including:
- receiving data indicative of a purchase transaction between a consumer and a retailer, the purchase transaction having a transaction value;
being responsive to the data for selectively defining an entry in a chance-based gaming activity for the consumer in relation to the purchase transaction, wherein the purchase transaction is for goods and/or services unrelated to the chance-based gaming activity;
processing the data to determine a supplementary contribution amount for the consumer; and
providing a prize pool from which prizes are to be awarded in relation to the change-based gaming activity, wherein the prize pool is funded at least in part by a value corresponding to the supplementary contribution amount.
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Accused Products
Abstract
Described herein are methods and systems for conducting sales promotions in accordance with embodiments of the present invention. In some embodiments a retailer offers to consumers an opportunity to win a prize according to predetermined purchasing criteria, this offer being provided as an incentive for the consumers to purchase goods and or services. In overview, and as shown in FIG. (1), a consumer enters into a purchase transaction with a retailer at step (1). In the case that this purchase transaction satisfies predetermined purchasing criteria, an entry in a chance-based gaming activity is defined for the consumer at step (2). This entry is provided to the consumer free of charge. A redemption request is subsequently allowed to be placed in respect of the entry, such a request being received at step (3). Responsive to the redemption request, it is substantially immediately determined whether or not to award a prize to the consumer based on the outcome of the chance-based gaming activity at step (4). The consumer is then substantially immediately informed as to whether or not a prize is to be awarded at step (5).
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Citations
19 Claims
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1. A method for conducting a sales promotion, the method including:
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receiving data indicative of a purchase transaction between a consumer and a retailer, the purchase transaction having a transaction value; being responsive to the data for selectively defining an entry in a chance-based gaming activity for the consumer in relation to the purchase transaction, wherein the purchase transaction is for goods and/or services unrelated to the chance-based gaming activity; processing the data to determine a supplementary contribution amount for the consumer; and providing a prize pool from which prizes are to be awarded in relation to the change-based gaming activity, wherein the prize pool is funded at least in part by a value corresponding to the supplementary contribution amount. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A method for providing a prize pool for a sales promotion, the method including the steps of:
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receiving data indicative of an instruction to transfer funds corresponding to a transaction value for a purchase transaction between a consumer and a retailer from a consumer account to a retailer account; providing the funds to a third location for a predefined period to derive a gross investment return including a supplementary contribution amount for the consumer; at the end of the predefined period, transferring the funds to the second location; and adding a value corresponding to the supplementary contribution amount to the prize pool.
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18. A method for conducting a sales promotion, the method including:
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receiving data indicative of a purchase transaction between a consumer and a retailer, wherein the consumer is provided with marketing material in connection with the purchase transaction; being responsive to the data for selectively defining an entry in a chance-based gaming activity for the consumer in relation to the purchase transaction, wherein the purchase transaction is for goods and/or services unrelated to the chance-based gaming activity; processing the data to determine a supplementary contribution amount for the consumer, the supplementary contribution amount including a net distribution marketing amount related to the provision of the marketing material to the consumer; and providing a prize pool from which prizes are to be awarded in relation to the change-based gaming activity, wherein the prize pool is funded at least in part by a value corresponding to the supplementary contribution amount.
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19-29. -29. (canceled)
Specification