System and method for presenting information over time to a user
First Claim
1. A system for presenting information over time to a user, comprising:
- a processor arranged to store presentation information and control information;
a user display appliance responsive to the presentation information to produce a presentation and deliver the presentation over time to the user;
said user display appliance further responsive to the control information to visually present at least one prompt to the user at at least one point in time during the presentation;
said user display appliance arranged to communicate to the processor whether a desired response, in response to the prompt, was received from the user within a predefined period during and/or after each prompt;
said processor arranged to credit the user with having paid attention to the presentation over time upon being notified by the user display appliance that the desired response, in response to the prompt, was received within the predefined period; and
wherein said user display appliance arranged to notify the user that they did not comply with the requirements to be credited with having paid attention to the advertisement upon the user display appliance determining that the desired response was not received from the user within the predefined period.
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Accused Products
Abstract
A system and method for presenting information over time to a user over a computer network (12), in which a server (14) stores presentation information (22) and control information (24). The user'"'"'s computer (10) is responsive to the presentation information (22) and the control information (24), to produce a presentation which includes at least one prompt to the user at at least one randomly determined point during the presentation and to deliver the presentation to the user. The computer (10) also communicates to the server (14) whether the user provided a desired response within a predefined period during and/or after each prompt, following which the server (14) credits the user with having watched the information.
7 Citations
23 Claims
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1. A system for presenting information over time to a user, comprising:
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a processor arranged to store presentation information and control information; a user display appliance responsive to the presentation information to produce a presentation and deliver the presentation over time to the user; said user display appliance further responsive to the control information to visually present at least one prompt to the user at at least one point in time during the presentation; said user display appliance arranged to communicate to the processor whether a desired response, in response to the prompt, was received from the user within a predefined period during and/or after each prompt; said processor arranged to credit the user with having paid attention to the presentation over time upon being notified by the user display appliance that the desired response, in response to the prompt, was received within the predefined period; and wherein said user display appliance arranged to notify the user that they did not comply with the requirements to be credited with having paid attention to the advertisement upon the user display appliance determining that the desired response was not received from the user within the predefined period. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A computer-readable medium having computer software stored thereon, the computer software arranged, when executed in a computer to perform method steps for presenting information over time to a user on a user display appliance, the method steps comprising:
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presenting said information over time to the user on the user display appliance; presenting a visual prompt to the user on the user display appliance at least one point in time during the presentation of said information; determining whether a desired response, in response to each prompt, is received from the user within a predefined period during and/or after each prompt; crediting the user with having paid attention to the information only if the user provides all desired responses, in response to the prompt; and notifying the user that they did not comply with the requirements to be credited with having paid attention to the advertisement if a desired response is not received from the user within the predefined period during and/or after each prompt. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21)
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22. A computer-implemented method for ensuring that a user pays attention to an advertisement, the method comprising the steps of:
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receiving, at a user computer, presentation information and control information, the presentation information including the advertisement; presenting the advertisement to the user at the user computer in accordance with the presentation information; at the user computer and in accordance with the control information, outputting at least one visual prompt during the presentation of the advertisement to the user; at the user computer, enabling the user to respond to the at least one prompt within a predefined period while the advertisement is presented to the user to signify that the user paid attention to the advertisement; communicating the response of the user, in response to the prompt, to a remote server; and notifying the user at the user computer that they did not comply with the requirements to be credited with having paid attention to the advertisement if they did not respond to the prompt within the predefined period. - View Dependent Claims (23)
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Specification