ADVERTISEMENT PROVIDING SYSTEM AND AN ADVERTISEMENT PROVIDING METHOD

• US 20100262485A1
• Filed: 05/20/2010
• Published: 10/14/2010
• Est. Priority Date: 01/05/2006
• Status: Active Grant

• Current Assignee: Hong-Goo Cho, Myoung Lee
• Original Assignee: Hong-Goo Cho, Myoung Lee
• Inventors: CHO, Hong-Goo
• Granted Patent: US 8,321,266 B2
• Time in Patent Office: Days
• US Class Current: 705/14.420
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0258 Registration
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

The present invention relates to an advertisement information providing system and an advertisement information providing method. According to the present invention, when a data addresser transmits data to a data addressee through a data transmitting server of a network service medium or when the data addressee receives data from the data addresser through a data receiving server of the network service medium, an advertisement matched with the field of interests of which the data addresser and the data addressee are the most interested is generated in real-time and the generated advertisement is transmitted to the data addresser or the data addressee.

Claims

1. An advertisement information providing method connected to a network service medium through a network, the advertisement information providing method comprising:

(a) requesting to refer to a data addresser from a user information database including user preference information and user registration information and receiving a reference result;

(b) acquiring an advertisement category with the highest priority matched with the field of interests of the data addresser and a contents type selected by the data addresser from the user information database;

(c) updating the priority of the advertisement category recorded in the user information database; and

(d) referring to an advertisement information database storing advertisement data based on the advertisement category with the highest priority and the contents type selected by the data addresser, and acquiring advertisement contents with the highest priority matched with the advertisement category with the highest priority.

2. The advertisement information providing method of claim 1, further comprising:

(e) updating the priority of the advertisement corresponding to the advertisement category with the highest priority stored in the advertisement information database; and

(f) linking an advertisement ID and a user ID to the advertisement contents with the highest priority and generating an advertisement.

3. The advertisement information providing method of claim 2, further comprising (g) transmitting an advertisement addition transmission finish checking message satisfying the data structure of the network service medium to the data addresser.

4. The advertisement information providing method of claim 1, wherein the step (b) comprises:

checking whether the data addresser is a permission user based on the data addresser'"'"'s reference result;

determining whether a number of per day transmissions of the data addresser exceeds a transmission limit when the data addresser is a permission user; and

acquiring an advertisement category with the highest priority matched with the field of interests of the data addresser and a contents type selected by the data addresser from the user information database when the number of per day transmissions does not exceed the transmission limit.

5. The advertisement information providing method of claim 1, wherein the step (c) comprises setting the current highest priority to be the lowest one, and advancing the priorities after the second priority by one to update the priority of the advertisement category with the next priority.

6. The advertisement information providing method of claim 2, wherein the step (e) comprises setting the current advertisement with the highest priority to be the lowest one, and advancing the priorities after the second one by one to update the priority of the advertisement with the next priority.

7. An advertisement information providing method connected to a network service medium through a network, the advertisement information providing method comprising:

(a) requesting to refer to a data addressee from a user information database including user preference information and user registration information and receiving a reference result;

(b) checking whether the data addressee is a permission user based on the data addressee'"'"'s reference result;

(c) acquiring an advertisement category with the highest priority matched with the field of interests of the data addressee and a contents type selected by the data addressee from the user information database when the data addressee is a permission user; and

(d) referring to an advertisement information database storing advertisement data based on the advertisement category with the highest priority and the contents type selected by the data addressee, and acquiring advertisement contents with the highest priority matched with the advertisement category with the highest priority.

8. The advertisement information providing method of claim 7, further comprising:

(e) updating the priority of the advertisement category recorded in the user information database; and

(f) updating the priority of the advertisement corresponding to the advertisement category with the highest priority stored in the advertisement information database.

9. The advertisement information providing method of claim 8, further comprising

(g) linking an advertisement ID and a user ID to the acquired advertisement contents with the highest priority and generating an advertisement;

(h) receiving data provided by the data addresser to which an advertisement will be added from a data receiving server of the network service medium; and

(i) adding the generated advertisement to the received data so as to satisfy the data structure of the network service medium.

11. The advertisement information providing method of claim 8, wherein the step (e) comprises setting the current highest priority to be the lowest one, and advancing the priorities after the second priority by one to update the priority of the advertisement category with the next priority.

12. The advertisement information providing method of claim 8, wherein the step (f) comprises setting the current advertisement with the highest priority to be the lowest one, and advancing the priorities after the second one by one to update the priority of the advertisement with the next priority.

10. The advertisement information providing method of 7, wherein the step (c) comprises:

determining whether a number of per day advertisement exposures of the data addressee exceeds an exposure limit when the data addressee is a permission user; and

acquiring an advertisement category with the highest priority matched with the field of interests of the data addressee and a contents type selected by the data addressee from the user information database when the number of per day advertisement exposures does not exceed the exposure limit.