CONTEXTUAL TARGETING BASED UPON CUSTOMER OCCASIONS
First Claim
1. A network device, comprising:
- a transceiver to send and receive data over a network; and
a processor that is operative to perform actions, comprising;
performing ethnographic research and anthropological modeling on a plurality of customers to identify a plurality of occasions having a contextual relevance for acceptance above a threshold for the plurality of customers;
receiving networked services provider telecommunications data for the plurality of customers;
performing continuously statistical, behavioral, and predictive analytics upon the networked services provider telecommunications data to detect an occurrence of at least one occasion within the plurality of identified occasions for a customer within the plurality of customers, wherein the detection of the occurrence is based on at least one condition for the occasion being determined to be satisfied above an associated confidence level for the customer;
when an occurrence is detected for the customer, selecting at least one product and/or service based on the detected occurrence and the customer; and
selectively providing an offering for the at least one product/service to the customer.
3 Assignments
0 Petitions
Accused Products
Abstract
Embodiments are directed towards enabling telecommunications networked services providers to maximize sales of products, services, content, and applications to their customers by detecting contextual occasions in which to present a customer an offering of a product, service, content, or application. The occasion may be defined for the customer within their cultural environment by ethnographic research and anthropological modeling. The occurrence of a contextual occasion may be realized for a customer, in part, based on predictive and behavioral analytics of demographic, behavioral, and/or psychographic customer attributes. The customer'"'"'s activities, location, time, social network activity, and events occurring in the world are also monitored to identify or predict an occurrence of the targeted occasion in which to present a contextually relevant product, service, content, and/or application offering to the customer.
97 Citations
20 Claims
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1. A network device, comprising:
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a transceiver to send and receive data over a network; and a processor that is operative to perform actions, comprising; performing ethnographic research and anthropological modeling on a plurality of customers to identify a plurality of occasions having a contextual relevance for acceptance above a threshold for the plurality of customers; receiving networked services provider telecommunications data for the plurality of customers; performing continuously statistical, behavioral, and predictive analytics upon the networked services provider telecommunications data to detect an occurrence of at least one occasion within the plurality of identified occasions for a customer within the plurality of customers, wherein the detection of the occurrence is based on at least one condition for the occasion being determined to be satisfied above an associated confidence level for the customer; when an occurrence is detected for the customer, selecting at least one product and/or service based on the detected occurrence and the customer; and selectively providing an offering for the at least one product/service to the customer. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method operating on a computer device for use in targeting a telecommunications offer to a customer, the method comprising:
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performing ethnographic research and anthropological modeling on a plurality of customers to identify a plurality occasions having a contextual relevance for acceptance above a threshold for the plurality of customers; receiving networked services provider telecommunications data for the plurality of customers; performing continuously statistical, behavioral, and predictive analytics upon the networked services provider telecommunications data to detect an occurrence of at least one occasion within the plurality of identified occasions for a customer within the plurality of customers, wherein the detection of the occurrence is based on at least one condition for the occasion being determined to be satisfied above an associated confidence level for the customer; when an occurrence is detected for the customer, selecting at least one product and/or service based on the detected occurrence and the customer; and selectively providing an offering for the at least one product/service to the customer. - View Dependent Claims (9, 10, 11, 12, 13)
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14. A system of targeting a telecommunications offer to a customer, comprising:
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a telecommunications data store having a plurality of customer data; and a network device configured to receive at least some of the plurality of customer data and to perform actions, including; performing ethnographic research and anthropological modeling on the plurality of customers to identify a plurality occasions having a contextual relevance for acceptance above a threshold for the plurality of customers; receiving networked services provider telecommunications data for the plurality of customers; performing continuously statistical, behavioral, and predictive analytics upon the networked services provider telecommunications data to detect an occurrence of at least one occasion within the plurality of identified occasions for a customer within the plurality of customers, wherein the detection of the occurrence is based on at least one condition for the occasion being determined to be satisfied above an associated confidence level for the customer; when an occurrence is detected for the customer, selecting at least one product and/or service based on the detected occurrence and the customer; and selectively providing an offering for the at least one product/service to the customer. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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Specification