SYSTEM AND METHOD FOR SENDING DATA TO END USER DATA DELIVERY VEHICLES

• US 20100268576A1
• Filed: 04/17/2009
• Published: 10/21/2010
• Est. Priority Date: 04/17/2009
• Status: Active Grant

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Morris, Scott R.
• Granted Patent: US 10,074,095 B2
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates

Abstract

An embodiment of a method is disclosed, including but not limited to, dividing a reward token in a reward token data base into a plurality of reward token pieces based on a selection of plurality of end user data delivery vehicles on which an advertiser wants to send the reward token pieces to an end user; sensing end user activity on a communication network on at least one of the plurality of end user data delivery vehicles at one of a plurality of data delivery vehicle servers; sending from a first one of the plurality of data delivery vehicle servers, a first one of the plurality of reward token pieces to the end user on a first one of the plurality of end user data delivery vehicles; and sending from a second one of the plurality of data delivery vehicle servers, a second one of the plurality of reward token pieces to the end user on a second one of the plurality of end user data delivery vehicles. A computer program product and system for performing the method are also disclosed.

Claims

1. A method comprising:

dividing a reward token in a reward token data base into a quantity, N of reward token pieces based on a selection of N end user data delivery vehicles on which an advertiser wants to send the reward token pieces to an end user;

sensing end user activity on a communication network on at least one of the N end user data delivery vehicles at one of a plurality of data delivery vehicle servers;

sending from a first one of the plurality of data delivery vehicle servers, a first one of the N reward token pieces to the end user on a first one of the N end user data delivery vehicles; and

sending from a second one of the plurality of data delivery vehicle servers, a second one of the N reward token pieces to the end user on a second one of the N end user data delivery vehicles.

2. The method of claim 1, wherein the first data delivery vehicle server further comprises an end user application server and the first one of the plurality of end user data delivery vehicles further comprises an end user application, the method further comprising:

detecting the end user application at the end user application server, wherein the device application is selected from the group consisting of instant messaging, video, cellular telephone, text messaging and games.

3. The method of claim 2, wherein the first one of the N end user data delivery vehicles further comprises a favorite end user device type, the method further comprising:

detecting the favorite end user device type at an end user device server.

4. The method of claim 3, wherein an advertiser selects end users, end user device types and end user applications associated with the selected end users to receive the reward token pieces.

5. The method of claim 4, the method further comprising:

sending data on an end user device associated with the end user, for rewarding a reward value to the end user for accumulation of each one of the N reward token pieces on each of the end user data delivery vehicles, wherein the reward value each of the N reward tokens is inversely proportional to an end user'"'"'s historical utilization of the end user data delivery vehicle on which each one of the N reward tokens is received.

6. The method of claim 5, the method further comprising:

selecting the second end user data delivery vehicle based on increasing an end user'"'"'s historical utilization of the second end user data delivery vehicle; and

sending on the first end user data delivery vehicle, data indicating that the second reward token piece is available on the second end user data delivery vehicle.

7. The method of claim 6, the method further comprising:

monitoring end user data delivery vehicle activity for the end user; and

ranking the end user data delivery vehicle activity for the end user by historical utilization of at least one of the group consisting of historical utilization of each of the plurality of end user device types, historical utilization of each of the plurality of end user applications and historical utilization of each end user application on each of the plurality of end user device types.

8. The method of claim 7, wherein the ranking further comprises:

weighting the historical utilization of each of the plurality of end user device types, the historical utilization of each of the plurality of end user applications and the historical utilization of each end user application on each the plurality of end user device types, based on an desired target profile.

9. A tangible computer readable medium containing a computer program comprising computer readable instructions that when executed by a computer perform a function, the computer program comprising instructions to divide a reward token in a reward token data base into a quantity, N of reward token pieces based on a selection of N end user data delivery vehicles on which an advertiser wants to send the reward token pieces to an end user;

instructions to sense end user activity on a communication network on at least one of the N end user data delivery vehicles at one of a plurality of data delivery vehicle servers;

instructions to send from a first one of the plurality of data delivery vehicle servers, a first one of the N reward token pieces to the end user on a first one of the N end user data delivery vehicles; and

instructions to send from a second one of the plurality of data delivery vehicle servers, a second one of the N reward token pieces to the end user on a second one of the N end user data delivery vehicles.

10. The medium of claim 9, wherein the first data delivery vehicle server further comprises an end user application server and the first one of the plurality of end user data delivery vehicles further comprises an end user application, the computer program further comprising instructions to detect the end user application at the end user application server, wherein the device application is selected from the group consisting of instant messaging, video, cellular telephone, text messaging and games.

11. The medium of claim 10, wherein the first one of the N end user data delivery vehicles further comprises a favorite end user device type, the method further comprising:

detecting the favorite end user device type at an end user device server.

12. The medium of claim 11, wherein an advertiser selects end users, end user device types and end user applications associated with the selected end users to receive the reward token pieces.

13. The medium of claim 12, the computer program further comprising instructions to send data to an end user data delivery vehicle to reward a reward value to the end user for accumulation of each of the N reward token pieces on each one of the end user data delivery vehicles, wherein the reward value is inversely proportional to an end user'"'"'s historical utilization of the end user data delivery vehicle.

14. The medium of claim 13, the computer program further comprising instructions to select the second end user data delivery vehicle based on increasing an end user'"'"'s historical utilization of the second end user data delivery vehicle;

and instructions to send data to the first end user data delivery vehicle indicating that the second reward token piece is available on the second end user data delivery vehicle.

15. The medium of claim 14, the computer further comprising instructions to monitor end user data delivery vehicle activity for the end user;

and instructions to rank the end user data delivery vehicle activity for the end user by historical utilization of at least one of the group consisting of historical utilization of each of the plurality of end user device types, historical utilization of each of the plurality of end user applications and historical utilization of each end user application on each of the plurality of end user device types.

16. The medium of claim 15, wherein the instructions to rank further comprise instructions to weight the historical utilization of each of the plurality of end user device types, the historical utilization of each of the plurality of end user applications and the historical utilization of each end user application on each the plurality of end user device types, based on an desired target profile.

17. A system comprising:

a processor in data communication with a tangible computer readable medium, the tangible computer readable medium containing a computer program comprising instructions that when executed by a computer perform a function;

a first computer program component that divides a reward token in a reward token data base into a quantity, N of reward token pieces based on a selection of N end user data delivery vehicles on which an advertiser wants to send the reward token pieces to an end user;

a plurality of data delivery vehicle servers that sense end user activity on a communication network on at least one of the N end user data delivery vehicles at one of the plurality of data delivery vehicle servers, wherein a first one of the plurality of data delivery vehicle servers, sends a first one of the N reward token pieces to the end user on a first one of the N end user data delivery vehicles and a second one of the plurality of data delivery vehicle servers, sends a second one of the N reward token pieces to the end user on a second one of the N end user data delivery vehicles.

18. The system of claim 17, wherein the first data delivery vehicle server further comprises an end user application server and the first one of the plurality of end user data delivery vehicles further comprises an end user application, the method further comprising:

detecting the end user application at the end user application server, wherein the end user application is selected from the group consisting of instant messaging, video, cellular telephone, text messaging and games.

19. The system of claim 18, wherein the first one of the N end user data delivery vehicles further comprises a favorite end user device type, the system further comprising:

an end user server configured to detect the favorite end user device type.

20. The system of claim 19, wherein an advertiser selects end users, end user device types and end user applications associated with the selected end user to receive the reward token pieces, wherein the end user is rewarded for accumulation of each of the N reward token pieces on each of the end user data delivery vehicles associated with an end user, wherein the reward value is inversely proportional to an end user'"'"'s historical utilization of the end user data delivery vehicle and the second end user data delivery vehicle is selected based on increasing an end user'"'"'s historical utilization of the second end user data delivery vehicle, wherein data is sent on the first data delivery vehicle indicating that the second reward token piece is available on the second end user data delivery vehicle.

21. A method comprising:

receiving on a first end user data delivery vehicle associated with an end user, from a first data delivery vehicle server, a first one of N reward token pieces;

receiving on the first end user data delivery vehicle from the first data delivery vehicle server, data indicating that a second reward token piece is available on a second end user data delivery vehicle associated with the end user, wherein the second end user data delivery vehicle is selected based on increasing an end user historical utilization of the second end user data delivery vehicle; and

receiving a second one of the N reward token pieces on the second end user data delivery vehicle.

22. A tangible computer readable medium containing a computer program comprising computer readable instructions that when executed by a computer perform a function, the computer program comprising:

instructions to receive on a first end user data delivery vehicle associated with an end user, from a first data delivery vehicle server, data indicating that a reward token piece is available on a second end user data delivery vehicle associated with the end user, wherein the second end user data delivery vehicle is selected based on increasing an end user'"'"'s historical utilization of the second end user data delivery vehicle; and

instructions to receive a second one of the N reward token pieces on the second end user data delivery vehicle.

23. A system comprising:

a processor in data communication with a tangible computer readable medium, the tangible computer readable medium containing a computer program comprising instructions that when executed by a computer perform a function;

a first computer program component that receives on a first end user data delivery vehicle associated with an end user from a first data delivery vehicle server, a first one of N reward token pieces;

a second computer program component that receives on the first end user data delivery vehicle from the first data delivery vehicle server, data indicating that a second reward token piece is available on a second end user data delivery vehicle associated with the end user, wherein the second end user data delivery vehicle is selected based on increasing an end user'"'"'s historical utilization of the second end user data delivery vehicle; and

a third computer program component that receives a second one of the N reward token pieces on the second end user data delivery vehicle.