Multimedia Data Transmission and Feedback System for Integrating Performance Evaluations
First Claim
1. A multimedia data transmission and feedback system for integrating performance evaluations, being a technology of posting an advertising by an advertising owner through the Internet, and the system comprising a server, a middle server and a plurality of advertising sites, and each advertising site comprising an advertising device with an identification (ID) code, and said foregoing components being connected with each other through the Internet, characterized in that:
- the server comprises an operating interface provided for the advertising owner to operate and input an advertising parameter condition, a database for storing an advertising performance information of each advertising device, an analysis module for analyzing the advertising parameter condition to obtain the advertising performance information of the advertising device that satisfies the advertising parameter condition, and a fee calculation module for calculating an advertising fee corresponding to the advertising performance information, wherein the advertising owner selects the desired advertising site, the advertising device and at least one advertising playing time according to the obtained advertising performance information, and uploads the desired advertising content into the database, and the server assigns a URL to the uploaded advertising content;
the middle server receives the ID code of the advertising device, the advertising playing time and the URL information transmitted from the server, and transmits the selected advertising playing time and URL information to the advertising device according to the ID code of the advertising device;
the advertising device is connected to the database according to the received URL when the advertising playing time is up, and instantly plays the advertising content, and the advertising device includes a view counter for determining and recording a viewer count data of browsing the advertising content, and the advertising device transmits the viewer count data of browsing the advertising content to the middle server and then to the server, and updates the advertising performance information of the advertising device at each advertising site and stores the updated advertising performance information into the database, after the advertising performance is analyzed by the analysis module.
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Accused Products
Abstract
A multimedia data transmission and feedback system for integrating performance evaluations includes a server provided for an advertising owner to browse the performance of each advertising site before the advertising takes place. After the advertising owner reviews the advertising information, the advertising site and advertising device are evaluated and selected by an analysis module and a fee calculation module, and the advertising content is stored in a database at the server. A middle server transmits the advertising playing time and the ID code of the advertising device to the advertising device by the URL. At the playing time, the advertising device is connected to the advertising content of the database for instant play on the advertising device, and works together with a view counter for counting and analyzing the data of browser, and transmits the performance analysis information of the advertising to the advertising owner.
12 Citations
18 Claims
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1. A multimedia data transmission and feedback system for integrating performance evaluations, being a technology of posting an advertising by an advertising owner through the Internet, and the system comprising a server, a middle server and a plurality of advertising sites, and each advertising site comprising an advertising device with an identification (ID) code, and said foregoing components being connected with each other through the Internet, characterized in that:
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the server comprises an operating interface provided for the advertising owner to operate and input an advertising parameter condition, a database for storing an advertising performance information of each advertising device, an analysis module for analyzing the advertising parameter condition to obtain the advertising performance information of the advertising device that satisfies the advertising parameter condition, and a fee calculation module for calculating an advertising fee corresponding to the advertising performance information, wherein the advertising owner selects the desired advertising site, the advertising device and at least one advertising playing time according to the obtained advertising performance information, and uploads the desired advertising content into the database, and the server assigns a URL to the uploaded advertising content; the middle server receives the ID code of the advertising device, the advertising playing time and the URL information transmitted from the server, and transmits the selected advertising playing time and URL information to the advertising device according to the ID code of the advertising device; the advertising device is connected to the database according to the received URL when the advertising playing time is up, and instantly plays the advertising content, and the advertising device includes a view counter for determining and recording a viewer count data of browsing the advertising content, and the advertising device transmits the viewer count data of browsing the advertising content to the middle server and then to the server, and updates the advertising performance information of the advertising device at each advertising site and stores the updated advertising performance information into the database, after the advertising performance is analyzed by the analysis module. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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Specification