SEARCH-ENHANCED SEMANTIC ADVERTISING

• US 20100268596A1
• Filed: 04/14/2010
• Published: 10/21/2010
• Est. Priority Date: 04/15/2009
• Status: Active Grant

• Current Assignee: Fiver LLC
• Original Assignee: EVRI Incorporated
• Inventors: Spivack, Nova, Wissner, James M.
• Granted Patent: US 10,628,847 B2
• Time in Patent Office: Days
• US Class Current: 705/14.490
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

Systems and methods for enhanced advertising using semantic search are disclosed. In one aspect, embodiments of the present disclosure include a method, which may be implemented on a system, of identifying a semantic group with which content of a search result relates, further determining a facet of the semantic group with which the content of the search result relates, identifying an advertisement based on the facet of the semantic group, assigning an index to the advertisement as being associated with the facet of the semantic group, storing the index of the advertisement in a machine-readable storage medium, and/or presenting the advertisement to the user for viewing in a user interface in conjunction with the search result.

Claims

1. A method for semantic search enhanced advertising, the method, comprising:

identify a semantic-type category with which content of a search result relates;

wherein, the search result is identified in response to a search query submitted by a user through a user device,

wherein, the search result is presented to a user interface for access by the user on the user device;

selecting one or more advertisements in accordance with the semantic-type category with which the content of the search result relates;

presenting the one or more advertisements to the user in the user interface.

2. The method of claim 1, wherein, the one or more advertisements are selected by keyword matching using the semantic-type category.

3. The method of claim 1,

wherein, the search result includes a web page;

wherein, the semantic-type category is identified based on a pattern of a location identifier of the web page.

4. The method of claim 3, wherein, the location identifier is a URI or URL.

5. The method of claim 1, further comprising,

receiving, through the user interface, a selection of the search result by the user;

instead of directing the user to a target page URL of the search result, retrieving a web page including item details based on the semantic-type category for display to the user; and

presenting the one or more advertisements in the web page.

6. The method of claim 1, further comprising,

identifying a set of search results including the search result, responsive to the search query;

wherein, each of set of search results are identified as having content related to a specific semantic-type category of a set of semantic-type categories;

identifying advertisements to be associated with each of the set of search results using the specific semantic-type category with which the content is related.

7. The method of claim 6, further comprising,

receiving a user request to view a specific search result of the set of search results;

wherein, the specific search result includes content related to the specific semantic-type category;

selecting at least one advertisement of the advertisements using the specific semantic-type category;

wherein, the at least one advertisement is presented to the user in conjunction with the specific search result.

8. The method of claim 7, further comprising,

categorizing each of the advertisements according to the specific semantic-type category used to identify each of the advertisements;

assigning an index to each of the advertisements according to the specific semantic-type; and

storing the indices for each of the advertisements in a machine-readable storage medium.

9. The method of claim 8, wherein, the advertisements include third-party content.

10. The method of claim 9, wherein, a third party host of the third-party content is charged for indexing each of the advertisements based on the specific semantic-type.

11. The method of claim 8, wherein, the advertisements include hosted content.

12. The method of claim 8, further comprising:

providing third-party hosts with the advertisements and the indices associated with each of the advertisements;

charging the third-party hosts for the indices associated with each of the advertisements.

13. The method of claim 1,

wherein, at least a portion of the set of search results is identified as having content related to a specific attribute of the specific semantic-type category;

identifying advertisements to be associated with each of the at least a portion of the set of search results using the specific attribute with which the content is related.

14. The method of claim 13, wherein, the specific attribute is determined using patterns of location identifiers of each of the set of search results.

15. The method of claim 13, further comprising,

categorizing each of the advertisements according to the specific attribute of the specific semantic-type category used to identify each of the advertisements;

assigning an index to each of the advertisements according to the specific attribute of the semantic-type category; and

storing the indices for each of the advertisements in a machine-readable storage medium.

16. A method for targeting advertisements using semantic constraints, the method, comprising:

identifying a semantic group with which content of a search result relates;

wherein, the search result is identified in response to a search query submitted by a user through a user device,

further determining a facet of the semantic group with which the content of the search result relates;

identifying an advertisement based on the facet of the semantic group;

assigning an index to the advertisement as being associated with the facet of the semantic group;

storing the index of the advertisement in a machine-readable storage medium;

presenting the advertisement to the user for viewing in a user interface in conjunction with the search result.

17. The method of claim 16,

wherein, the semantic group is identified using a pattern of a location identifier of the search result;

wherein, the semantic facet is identified using the pattern of the location identifier of the search result.

18. The method of claim 17,

wherein, the search result includes a web page;

wherein, the location identifier is a URI or URL.

19. The method of claim 16, further comprising, retrieving the index of the advertisement from the machine-readable storage medium to determine the facet with which the advertisement is associated.

20. The method of claim 16, further comprising, presenting the advertisement with a second search result, in response to determining that the second search result includes content related to the facet of the semantic group.

21. The method of claim 16, further comprising, providing the index of the advertisement to a third-party for a fee.

22. The method of claim 16,

wherein, the advertisement is hosted by a third party;

and

wherein, the index is assigned to the advertisement for the third-party for a fee.

23. A machine-readable storage medium having stored thereon a set of instructions which when executed perform a method for targeting advertisements using semantic constraints, the method, comprising:

determining a semantic group associated with content of a search result identified in response to a search query submitted by a user through a user device,

further determining a facet of the semantic group with which the content of the search result relates;

identifying an advertisement based on the facet of the semantic group;

assigning an index to the advertisement as being associated with the facet of the semantic group;

storing the index of the advertisement in a machine-readable storage medium;

presenting the advertisement to the user for viewing in a user interface in conjunction with the search result.

24. A system for semantic search enhanced advertising, the system, comprising:

means for, receiving a search query from a user;

means for, identifying a search result in response to the search query;

means for, identifying a semantic-type category with which content of a search result relates;

wherein, the search result is presented to a user interface for access by the user on the user device;

means for, selecting one or more advertisements in accordance with the semantic-type category with which the content of the search result relates;

means for, presenting the one or more advertisements to the user in the user interface.