METHOD AND SYSTEM FOR AUTOMATED INTELLEGENT ELECTRONIC ADVERTISING

• US 20100268597A1
• Filed: 05/17/2010
• Published: 10/21/2010
• Est. Priority Date: 06/29/2004
• Status: Active Grant

• Current Assignee: Blake Bookstaff
• Original Assignee: Blake Bookstaff
• Inventors: BOOKSTAFF, Blake
• Granted Patent: US 8,495,047 B2
• Time in Patent Office: Days
• US Class Current: 705/14.490
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: H04L 51/02 using automatic reactions or user delegation, e.g. automatic replies or chatbot-generated messages
• CPC Class Codes: H04L 51/04 Real-time or near real-time messaging, e.g. instant messaging [IM]
• CPC Class Codes: H04L 51/52 for supporting social networking services
• CPC Class Codes: H04L 51/58 Message adaptation for wireless communication

Abstract

A method and system for automated intelligent electronic advertising. The method and system parse electronic information messages (e.g., e-mail, IM, SMS, MMS, social networking messages, etc.) using information theory for keywords and make search engine queries or database queries for electronic links based on the identified keywords. Hierarchical electronic links are added to the electronic information messages creating a modified electronic information message. This allows additional electronic information to be accessed from the modified electronic information message based on information content of the original electronic information message via pre-determined hierarchy.

Claims

1. A method for automatically processing electronic information messages, comprising:

receiving an original electronic information message on an application on a server network device with one or more processors via a communications network for a target network device with one or more processors;

parsing on the application on the server network device the original electronic information message with one or more information theory methods to quickly identify portions of one or more keywords in the original electronic information message;

generating automatically via the application one or more whole keywords from the identified portions of the one or more keywords using the one or more information theory methods;

generating automatically via the application one or more search engine queries including the generated one or more whole keywords;

submitting automatically via the application the generated one or more search engine queries from the server network device to one or more search engines via the communications network;

receiving query results from the one or more search engines on the application via the communications network;

selecting on the application one or more electronic links from the one or more query results;

collecting automatically additional electronic information via the communications network by sending a selection input to the selected one or more electronic links;

adding hierarchical electronic links to the generated one or more whole keywords in original electronic message thereby creating a modified electronic information message, wherein the hierarchical electronic links allow the additional collected electronic information to be accessed from the modified electronic information message via a pre-determined hierarchy based on information content of the original electronic information message, wherein the hierarchical electronic links include a plurality of electronic links in a pre-determined order and wherein an individual hierarchical electronic link may include another plurality of electronic links in another pre-determined order; and

sending the modified electronic message from the server network device to the target network device via the communications network.

2. One or more processors including a computer readable medium having stored therein a plurality of instructions for causing the one or more processors to execute the steps of the method of claim 1.

3. The method of claim 1 wherein the electronic message is an electronic mail (e-mail) message, an instant message (IM), a Short Message Service (SMS) message, a Multimedia Messaging Service (MMS) message, a social networking message or a tweet message.

4. The method of claim 1 wherein the adding step includes modifying a font color, a font size, a font bolding, a font underlining, or a font italicizing of a font for enhancing display of an identified keyword in the original electronic information message.

5. The method of claim 1 wherein the parsing step includes parsing a current electronic information message and one or more other related electronic information messages in a chain of related electronic information messages.

6. The method of claim 1 wherein the submitting step includes mapping a single identified whole keyword into a plurality of related keywords, or mapping a plurality of identified whole keywords into a single keyword before submitting the one or more queries to the one or more search engines.

7. The method of claim 1 wherein the pre-determined hierarchy includes an information hierarchy of advertising information, non-advertising information, public interest information and health and safety information.

8. The method of claim 7 wherein the advertising information includes advertising information for which a fee is paid and free advertising information.

9. The method of claim 1 wherein the hierarchical electronic links include a plurality of electronic links including a chain of electronic links in a pre-determined order including emergency information, time-specific information, paid advertising information, general advertising information, general information, public interest information and public service information.

10. The method of claim 1 wherein the hierarchical electronic links include a plurality of electronic links including a chain of electronic links in a pre-determined order wherein the hierarchical electronic links are added based on a physical geographic location of the target network device.

11. The method of claim 10 wherein physical geographic location of the target network device is determined by Global Positioning System (GPS) coordinates, Wireless Fidelity (Wi-Fi) hotspot coordinates or analog or digital cellular tower telephone coordinates.

12. The method of claim 9 wherein the chain of links includes a circular chain of links.

13. The method of claim 1 further comprising:

storing a copy of the original electronic information message in a database associated with the server network device.

18. The method of claim 1 wherein the hierarchical electronic links include a plurality of electronic links including a chain of electronic links in a pre-determined order including emergency information, time-specific information, paid advertising information, general advertising information, general information, public interest information and public service information.

14. A method for automatically processing electronic information messages, comprising:

receiving an original electronic information message on an application on a target network device with one or more processors via a communications network from a server network device with one or more processors;

parsing on the application on the target network device the original electronic information message with one or more information theory methods to quickly identify portions of one or more keywords in the original electronic information message;

generating automatically via the application one or more whole keywords from the identified portions of the one or more keywords using the one or more information theory methods;

generating automatically via the application one or more search engine queries including the generated one or more whole keywords;

submitting automatically via the application the generated one or more search engine queries from the server network device to one or more search engines via the communications network;

receiving query results from the one or more search engines on the application via the communications network;

selecting on the application one or more electronic links from the one or more query results;

collecting automatically additional electronic information via the communications network by sending a selection input to the selected one or more electronic links;

adding hierarchical electronic links to the generated one or more whole keywords in original electronic message thereby creating a modified electronic information message, wherein the hierarchical electronic links allow the additional collected electronic information to be accessed from the modified electronic information message via a pre-determined hierarchy based on information content of the original electronic information message, wherein the hierarchical electronic links include a plurality of electronic links in a pre-determined order and wherein an individual hierarchical electronic link may include another plurality of electronic links in another pre-determined order; and

displaying the modified electronic on the target network device.

15. One or more processors including a computer readable medium having stored therein a plurality of instructions for causing the one or more processors to execute the steps of the method of claims 14.

16. The method of claim 14 wherein the electronic message is an electronic mail (e-mail) message, an instant message (IM), a Short Message Service (SMS) message, a Multimedia Messaging Service (MMS) message, a social networking message or a tweet message.

17. The method of claim 14 wherein the application is an application for a smart phone.

19. The method of claim 14 wherein the hierarchical electronic links include a plurality of electronic links including a chain of electronic links in a pre-determined order wherein the hierarchical electronic links are added based on a physical geographic location of the target network device, wherein physical geographic location of the target network device is determined by Global Positioning System (GPS) coordinates, Wireless Fidelity (Wi-Fi) hotspot coordinates or analog or digital cellular tower telephone coordinates.

20. A system for automatically processing electronic information messages, comprising in combination:

means for receiving an original electronic information message on an application on a server network device with one or more processors via a communications network for a target network device with one or more processors;

means for receiving an original electronic information message on an application on the target network device with one or more processors via a communications network from a server network device with one or more processors;

means for parsing on the application the original electronic information message with one or more information theory methods to quickly identify portions of one or more keywords in the original electronic information message;

means for generating automatically via the application one or more whole keywords from the identified portions of the one or more keywords using the one or more information theory methods;

means for generating automatically via the application one or more search engine queries including the generated one or more whole keywords;

means for submitting automatically via the application the generated one or more search engine queries from the server network device to one or more search engines via the communications network;

means for receiving query results from the one or more search engines on the application via the communications network;

means for selecting on the application one or more electronic links from the one or more query results;

means for collecting automatically additional electronic information via the communications network by sending a selection input to the selected one or more electronic links;

means for adding hierarchical electronic links to the generated one or more whole keywords in original electronic message thereby creating a modified electronic information message, wherein the hierarchical electronic links allow the additional collected electronic information to be accessed from the modified electronic information message via a pre-determined hierarchy based on information content of the original electronic information message, wherein the hierarchical electronic links include a plurality of electronic links in a pre-determined order and wherein an individual hierarchical electronic link may include another plurality of electronic links in another pre-determined order;

means for sending the modified electronic message from the server network device to the target network device via the communications network; and

means for displaying the modified electronic message on the target network device.