ENHANCED ADVERTISEMENT TARGETING
First Claim
Patent Images
1. A computer-implemented method for targeting advertisements to online content, comprising:
- determining a particular entity whose popularity has changed in a designated amount of time;
when the particular entity is not a product, determining one or more products that relate to the particular entity and causing advertisements relating to the one or more of the determined one or more products that relate to the particular entity to be presented on a display screen in conjunction with online content that relates to the particular entity; and
when the particular entity is a product, determining one or more keywords that relate to the particular entity and causing advertisements to be associated with the one or more keywords such that one or more of the advertisements are presented on the display screen in conjunction with online content that relates to the determined one or more keywords.
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Abstract
Methods, techniques, and systems for advertisement targeting are provided. Example embodiments provide an enhanced ad targeting system (“EATS”), which given one or more products, determines keywords to associate with those products and which, given one or more entities, determines related products for which ads can be targeted. In some embodiments, the EATS uses semantic analysis and relationship searching to aid in the selection of ads more relevant to a context or search query.
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Citations
29 Claims
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1. A computer-implemented method for targeting advertisements to online content, comprising:
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determining a particular entity whose popularity has changed in a designated amount of time; when the particular entity is not a product, determining one or more products that relate to the particular entity and causing advertisements relating to the one or more of the determined one or more products that relate to the particular entity to be presented on a display screen in conjunction with online content that relates to the particular entity; and when the particular entity is a product, determining one or more keywords that relate to the particular entity and causing advertisements to be associated with the one or more keywords such that one or more of the advertisements are presented on the display screen in conjunction with online content that relates to the determined one or more keywords. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A computer-readable medium containing content for controlling a computer processor to perform a method comprising:
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determining a particular entity whose popularity has changed in a designated amount of time; when the particular entity is not a product, automatically determining one or more products that relate to the particular entity and causing advertisements relating to the one or more of the determined one or more products that relate to the particular entity to be presented in conjunction with online content that relates to the particular entity; and when the particular entity is a product, automatically determining one or more keywords that relate to the particular entity using related entities, related facets, and/or related terms, and causing advertisements to be associated with the one or more keywords such that one or more of the advertisements are presented in conjunction with online content that relates to the determined one or more keywords. - View Dependent Claims (11)
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12. An online computing environment, comprising:
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a semantic keyword recommender, stored in one or more computer memories, and configured when executed to; receive one or more indications of products; determine one or more entities related to the received product indications and one or more categories related to the received product indications; determine zero or more related terms related to the received product indications; and generate one or more keywords for associating with online advertisements and return indications of the generated keywords; and an electronic advertisement payment system that utilizes the generated keywords to make available one or more online advertisements. - View Dependent Claims (13, 14, 15, 16, 17, 19)
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18. A computer-readable medium containing content that controls a computer processor to perform a method comprising:
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receiving one or more indications of products; determining one or more entities related to the received product indications and one or more facets related to the received product indications by semantic analysis of online content; determining zero or more related terms related to the received product indications; automatically generating one or more keywords for associating with online advertisements and return indications of the generated keywords; and providing the generated keywords to an electronic advertisement payment system that utilizes the generated keywords to make available one or more online advertisements.
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20. An online computing environment, comprising:
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a semantic product recognizer, stored in a computer memory and configured, when executed to; receive one or more indications of entities; and determine one or more corresponding related products; and an advertisement matching selection engine, stored in a computer memory and configured, when executed to; determine one or more advertisements that correspond to the determined one or more related products; and present the determined one or more advertisements in conjunction with content regarding the received one or more indications of entities. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27, 29)
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28. A computer-readable medium containing content that controls a computer processor to perform a method comprising:
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receiving one or more indications of entities; determining one or more corresponding related products; and providing the determined related products to an advertisement matching selection engine that is configured to determine one or more advertisements that correspond to the determined one or more related products, such that the advertisements can be presented in conjunction with content regarding the received one or more indications of entities.
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Specification