System and method for direct marketing using electronic messaging to individuals within an interrogation zone
First Claim
1. A system of marketing to a predetermined plurality of customers within a predetermined interrogation area, said system comprising:
- a plurality of tags each associated with a different one of the plurality of customers, each of said plurality of tags including response capabilities,a tracking assembly including monitoring capabilities directed to the interrogation area,said monitoring capabilities including interrogation signaling communicatively interactive with said response capabilities of said plurality of tags at least within the predetermined interrogation area,said response capabilities including transmission of customer identification data to said tracking assembly in response to receipt of said interrogation signaling,said customer identification data determinative of access to customer activity data of a corresponding one of the plurality of customers within the interrogation area, anda recognition assembly disposed within the interrogation area and structured to receive at least a portion of said customer identification data sufficient to facilitate recognition of the customer corresponding to said customer identification data.
1 Assignment
0 Petitions
Accused Products
Abstract
A system and method of direct marketing to individual(s) within an interrogation zone by the presentation of customize or personalize messages to the individual selected. A plurality of tags each associated with at least one individual include response capabilities which are monitored by a reader and/or associated processor facility capable of generating interrogation signaling into the interrogation zone for purposes of activating any of the plurality of tags present therein. Upon activation, each of the plurality of tags generates and transmits identification data back to the reader or processor facility, which includes an individual identifier corresponding to the individual associated with the tag. The individual identifier facilitates access to classification data of a corresponding individual, collectively stored on the processor facility or individually stored on each of the tags, wherein the classification data enables the processor facility to determine a hierarchy or selection order of the monitored individuals present within the interrogation zone and as a result the individual to which the marketing message will be directed.
-
Citations
24 Claims
-
1. A system of marketing to a predetermined plurality of customers within a predetermined interrogation area, said system comprising:
-
a plurality of tags each associated with a different one of the plurality of customers, each of said plurality of tags including response capabilities, a tracking assembly including monitoring capabilities directed to the interrogation area, said monitoring capabilities including interrogation signaling communicatively interactive with said response capabilities of said plurality of tags at least within the predetermined interrogation area, said response capabilities including transmission of customer identification data to said tracking assembly in response to receipt of said interrogation signaling, said customer identification data determinative of access to customer activity data of a corresponding one of the plurality of customers within the interrogation area, and a recognition assembly disposed within the interrogation area and structured to receive at least a portion of said customer identification data sufficient to facilitate recognition of the customer corresponding to said customer identification data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
-
-
22. A method of marketing to a predetermined plurality of customers within a predetermined interrogation area, the method comprising:
-
establishing the interrogation area, monitoring the interrogation area for any of a plurality of tags present within the interrogation area, activating the present tags by interrogation signaling, receiving responses from the activated tags in the form of customer identification data, accessing customer activity data corresponding to the customer identification data, communicating at least a portion of the customer identification data to a recognition assembly within the interrogation area, and identifying and servicing the customer corresponding to the portion of the customer identification data received by the recognition assembly. - View Dependent Claims (23, 24)
-
Specification