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System and method for direct marketing using electronic messaging to individuals within an interrogation zone

  • US 20100268602A1
  • Filed: 06/24/2009
  • Published: 10/21/2010
  • Est. Priority Date: 04/21/2009
  • Status: Abandoned Application
First Claim
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1. A system of marketing to a predetermined plurality of customers within a predetermined interrogation area, said system comprising:

  • a plurality of tags each associated with a different one of the plurality of customers, each of said plurality of tags including response capabilities,a tracking assembly including monitoring capabilities directed to the interrogation area,said monitoring capabilities including interrogation signaling communicatively interactive with said response capabilities of said plurality of tags at least within the predetermined interrogation area,said response capabilities including transmission of customer identification data to said tracking assembly in response to receipt of said interrogation signaling,said customer identification data determinative of access to customer activity data of a corresponding one of the plurality of customers within the interrogation area, anda recognition assembly disposed within the interrogation area and structured to receive at least a portion of said customer identification data sufficient to facilitate recognition of the customer corresponding to said customer identification data.

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