SELECTION AND PRESENTATION OF CONTEXT-RELEVANT SUPPLEMENTAL CONTENT AND ADVERTISING
First Claim
Patent Images
1. A method executable by a media player, the method comprising:
- receiving a media stream of media content at the media player;
determining, using the media player, context information from the media content of the received media stream;
identifying supplemental content by the media player, the supplemental content being related to the context information; and
providing the media content and the supplemental content for presentation.
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Abstract
Media content is paired with context-relevant supplemental content, and the media and supplemental content are provided to a user. A media stream containing the media content may be received from a source system, and context information about the media content is determined from information about the media stream. The supplemental content may be selected based on the determined context information. This may enable a business model in which third parties can register advertising or other supplemental content and specify the criteria that cause it to be combined with the media content.
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Citations
20 Claims
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1. A method executable by a media player, the method comprising:
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receiving a media stream of media content at the media player; determining, using the media player, context information from the media content of the received media stream; identifying supplemental content by the media player, the supplemental content being related to the context information; and providing the media content and the supplemental content for presentation. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method executable by a context system, the method comprising:
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receiving a media stream comprising media content at the context system; using the context system, determining context information from the media content of the received media stream; and selecting supplemental content based at least in part on the context information. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20)
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13. The method of 12, wherein the context system is a placeshifting device.
Specification