System for multimedia content-assisted trigger location, and service methods thereof

• US 20100273464A1
• Filed: 04/23/2009
• Published: 10/28/2010
• Est. Priority Date: 04/23/2009
• Status: Active Grant

• Current Assignee: Cooney Enterprises, Inc.
• Original Assignee: Steven Charles Radlinger
• Inventors: Radlinger, Steven Charles
• Granted Patent: US 8,401,530 B2
• Time in Patent Office: Days
• US Class Current: 455/414.200
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: H04M 2242/15 Information service where the information is dependent on the location of the subscriber
• CPC Class Codes: H04M 3/4878 Advertisement messages

Abstract

Disclosed is a mobile marketing and advertising based system comprised of a database, a mobile device, a trigger location (primary physical location), a secondary location in a favorable proximity to the trigger location and a means for providing multimedia content from the database to the mobile device.

Claims

1. A marketing system comprising:

an electronic computer implementing an electronic database linking information to a primary location, and linking advertising messages to secondary locations, the electronic computer executing a stored program to assemble the information together with at least one advertising message based on the primary location of the information;

at least one mobile device providing a memory and a processing device, the memory adapted to receive the information and advertising message together with a display program, the display program executable by the processing device to;

(i) receive a command from a user of the mobile device to display the information; and

(ii) contemporaneously with the command, displaying the advertising message;

whereby geographically relevant advertising messages may be delivered to a user of the mobile device at a relevant time independently of the location of the mobile device.

2. The marketing system of claim 1 wherein the advertising messages are for businesses having geographic locations near the primary location.

3. The marketing system of claim 1 wherein the electronic computer further implements a real-time server serving at least one of the information and advertising message to the mobile device after the command from the user is received by the mobile device.

4. The marketing system of claim 3 wherein the serving employs a wireless serving network.

5. The marketing system of claim 3 wherein the real-time server selects advertising messages for serving to the mobile device after the command from the user is received by the mobile device.

6. The marketing system of claim 1 wherein the electronic computer further includes a program for writing at least one of the information and advertising message to a memory card receivable by the mobile device.

7. The marketing system of claim 1 wherein the information is a multimedia presentation of a historical significance of a location.

8. The marketing system of claim 1 wherein the mobile device is selected from the group consisting of:

a telephone, a handheld entertainment system, a portable digital assistant, and a portable computer.

9. The marketing system of claim 1 wherein the information and the advertising message are combined in a single presentation when displayed by the mobile device.