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System for Converting Television Commercials into Interactive Networked Video Games

  • US 20100273553A1
  • Filed: 10/23/2009
  • Published: 10/28/2010
  • Est. Priority Date: 06/02/2009
  • Status: Active Grant
First Claim
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1. A method for delivering interactive multimedia content, the method comprising:

  • obtaining a media segment lacking interactive capabilities, the media segment being defined for presentation at a display;

    obtaining an interactive package containing interactivity instructions for adding interactive functions to the media segment, the interactivity instructions including player input processing instructions and instructions for adding additional display elements to the media segment;

    combining the media segment with the interactive package to obtain an interactive segment which responds to player input;

    displaying the interactive segment while checking for the player input; and

    dynamically updating the interactive segment being displayed in response to the player input.

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