TARGETING MERCHANT ANNOUNCEMENTS TRIGGERED BY CONSUMER ACTIVITY RELATIVE TO A SURROGATE MERCHANT

• US 20100274625A1
• Filed: 04/22/2009
• Published: 10/28/2010
• Est. Priority Date: 04/22/2009
• Status: Abandoned Application

• Current Assignee: Visa USA, Inc. (Visa, Inc.)
• Original Assignee: Visa USA, Inc. (Visa, Inc.)
• Inventors: Carlson, Mark
• Application Number:
  US12/428,241
• Publication Number:
  US 20100274625A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 20/202 Interconnection or interaction of plural electronic cash registers [ECR] or to host computer, e.g. network details, transfer of information from host to ECR or from ECR to ECR
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0229 Multi-merchant loyalty card systems
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

An announcement distributor distributes, or auctions an opportunity to distribute, an announcement to an announcement recipient such as a consumer, issuer, merchant, or acquirer within a payment processing system. The announcement when there has been a satisfaction of an announcement condition, such as the consumer being determined to be located within a predetermined spatial zone. The content of the announcement may, in turn, facilitate a subsequent cashless transaction for resources of merchants. Implementations describe various permutations of the content of the announcement, the announcement condition, and the announcement recipient.

Claims

1. A computer implemented method for providing an announcement to a consumer and comprising the steps of:

electronically receiving, using a computing apparatus executing software;

a request from a targeting merchant to transmit an announcement to the consumer after an announcement condition has been satisfied; and

a plurality of transactions each;

being conducted by the consumer with a surrogate merchant; and

containing transaction information that includes a surrogate merchant identifier usable to identify the surrogate merchant conducting the transaction;

electronically determining, using the computing apparatus executing the software, whether the announcement condition has been satisfied by the surrogate merchant identifier in the transaction information for one said transaction corresponding to a specific said surrogate merchant; and

electronically transmitting using the computing apparatus executing the software, in temporal proximity after the satisfaction of the announcement condition, an electronic transmission including the announcement from the targeting merchant for delivery to the consumer.

2. The computing apparatus implemented method of claim 1, wherein, for each said transaction, both the transaction information and an authorization request are received in one or more electronic transmissions addressed from a point of interaction terminal of the corresponding said surrogate merchant that is also co-located with the consumer.

3. The computer implemented method as defined in claim 1, wherein:

the transaction information is received while the corresponding said transaction is being processed within a payment processing system; and

the announcement includes at least a portion of the transaction information for the transaction satisfying the announcement condition.

4. The computer implemented method as defined in claim 1, wherein the satisfaction of the announcement condition further includes determining that the specific surrogate merchant is a competitor of the targeting merchant by:

determining that the merchant identifier of the specific said surrogate merchant corresponds to a first category;

determining that the merchant identifier of the targeting merchant corresponds to a second category; and

determining that the first category matches the second category.

5. The computer implemented method as defined in claim 1, wherein the electronic transmission that includes the announcement from the targeting merchant the delivery to the consumer is addressed to at least one of:

a portable consumer device associated with the consumer; and

a point of interaction terminal of the specific surrogate merchant that is co-located with the consumer.

6. The computer implemented method as defined in claim 1, wherein:

prior to the be satisfaction of the announcement condition, the electronically received said transactions include;

a first said transaction conducted by the consumer with the specific said surrogate merchant; and

a chronologically sequential second said transaction conducted by the consumer with the target merchant occurring after the first said transaction; and

the temporal proximity after the satisfaction of the announcement condition is less than or equal to the length of time between the first said transaction and the second said transaction.

7. The computer implemented method as defined in claim 1 wherein:

transaction handlers process the plurality of transactions upon corresponding accounts within at least one payment processing system;

each of the surrogate merchants submits corresponding said transactions to corresponding acquirers for processing by corresponding said transaction handlers who request corresponding issuers of the corresponding said accounts to obtain corresponding payments for the corresponding said transactions from the corresponding said accounts; and

the corresponding said issuers forward each of the obtained corresponding payments for delivery to the corresponding said acquirers to pay the submitting said surrogate merchant for the submitted said transactions.

8. The computer implemented method as defined in claim 1 further comprising, after the step of transmitting the electronic transmission, electronically receiving, using the computing apparatus executing the software, an authorization request for another said transaction between the targeting merchant and the consumer.

9. The computer implemented method as defined in claim 1 further comprises the step of, after the step of transmitting the electronic transmission, receiving, using the computing apparatus executing the software, a communication of the consumer for delivery to the targeting merchant.

10. The computer implemented method as defined in claim 9 wherein:

the announcement is an offer to the consumer for a resource of the targeting merchant; and

the communication is an acceptance of the offer by the consumer.

11. A computer implemented method for providing an announcement of a targeting merchant to a consumer, the computer implemented method comprising the steps of:

electronically receiving, using a computing apparatus executing software;

transaction information for a plurality of transactions of a plurality of surrogate merchants upon an account of the consumer, wherein the plurality of transactions include;

a first said transaction of a specific said surrogate merchant upon the account; and

a second said transaction of the targeting merchant upon the account; and

an announcement condition that includes;

an occurrence of a third said transaction of the specific surrogate merchant upon the account that occurs subsequent to the second said transaction; and

the electronic receipt of the third said transaction by the computing apparatus executing software; and

electronically transmitting using the computing apparatus executing the software, after the announcement condition is satisfied, a transmission including the announcement of the targeting merchant addressed for delivery to a portable consumer device of the consumer.

12. The computer implemented method as defined in claim 11 further comprising the step of determining, using the computing apparatus executing the software, a window of time between the first said transaction and the second said transaction, wherein the announcement is transmitted within the window of time after the third said transaction.

13. The computer implemented method as defined in claim 12 further comprising the steps of, within the window of time after the third said transaction, electronically receiving, using the computing apparatus executing the software, an authorization request for another said transaction of the targeting merchant upon the account.

14. The computer implemented method as defined in claim 11 further comprising the step of, after the step of transmitting the transmission, electronically receiving, using the computing apparatus executing the software, an acceptance by the consumer of an offer of the targeting merchant, wherein the offer is included in the announcement and the received acceptance is addressed from the portable consumer device.

15. The computer implemented method as defined in claim 11 wherein:

a transaction handler processes each of the transactions of each of the surrogate merchants upon the account;

each of the surrogate merchants submits the corresponding said transactions to a corresponding acquirer for processing by the transaction handler who requests a corresponding issuer of the account to obtain corresponding payments for the corresponding said transactions from the account; and

the corresponding issuer forwards the obtained corresponding payments for delivery to the corresponding acquirer to pay the submitting said surrogate merchant for the submitted said transactions.

16. The computer implemented method as defined in claim 11 wherein the portable consumer device is selected from the group consisting of:

a financial card;

a contactless device including a wireless processor, a transmitter, and a receiver;

a smart card;

a cellular telephone;

a personal digital assistant;

a digital audio player;

a global positioning system enabled device;

a portable computing apparatus; and

a combination of the foregoing.

17. An apparatus comprising a computer readable medium including stored instructions that, when executed by a computing apparatus, the computing apparatus performs the steps of:

electronically receiving a plurality of transactions conducted upon accounts of consumers with;

a surrogate merchant; and

a targeting merchant;

electronically determining, for each said consumer, a time interval between each pair of chronologically sequential said transactions conducted with;

the surrogate merchant; and

the targeting merchant;

electronically receiving location data useable to detect the location of a specific said consumer; and

upon detecting from the location data that the location of the specific said consumer is within a spatial zone proximal a location of the surrogate merchant, electronically transmitting, between the minimum said time interval and the maximum said time interval, an announcement making an offer to the specific said consumer to conduct one said transaction with the targeting merchant.

18. The apparatus as defined in claim 17, wherein transmitted said announcement is addressed for delivery to at least one of:

a point of service terminal of the surrogate merchant; and

a portable consumer device co-located with the specific said consumer.

19. The as defined in claim 17, wherein the computer readable medium further comprises stored instructions that, when executed by the computing apparatus, the computing apparatus, after said detecting, electronically receives an authorization request for another said transaction conducted by the specific said consumer with the targeting merchant and the first said consumer.