ADVERTISEMENT COORDINATION
First Claim
Patent Images
1. A method for providing advertisements, comprising:
- providing an email message to a user, the email message having a header containing a plurality of header fields and a body containing content;
scanning at least one of the plurality of header fields in the header of the email message;
extracting data from at least one of the plurality of header fields in the header of the email message;
delivering the extracted data to an advertising server, the advertising server configured to associate at least one advertisement with the extracted data;
receiving at least one advertisement associated with the extracted data, the at least one advertisement received from the advertising server; and
delivering the at least one advertisement associated with the extracted data to the user.
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Abstract
A system is disclosed for serving advertisements to a user of a client device. Based on a user requesting to view an email message in their inbox, the system provides the email message to the user. At least one header field in the header portion of the email message is scanned and data is extracted from at least one header field. The extracted data is delivered to an advertising server, which selects an advertisement that is relevant to the extracted data and delivers the relevant advertisement back to the system. The relevant advertisement is delivered to the user.
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Citations
20 Claims
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1. A method for providing advertisements, comprising:
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providing an email message to a user, the email message having a header containing a plurality of header fields and a body containing content; scanning at least one of the plurality of header fields in the header of the email message; extracting data from at least one of the plurality of header fields in the header of the email message; delivering the extracted data to an advertising server, the advertising server configured to associate at least one advertisement with the extracted data; receiving at least one advertisement associated with the extracted data, the at least one advertisement received from the advertising server; and delivering the at least one advertisement associated with the extracted data to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method for providing advertisements, comprising:
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providing an email message to a user, the email message having a message header containing a plurality of header fields and a body containing content; scanning at least one of the plurality of header fields in the message header of the email message; extracting a sender domain from at least one of the plurality of header fields in the message header of the email message; delivering the sender domain to an advertising server, the advertising server configured to associate at least one advertisement with the sender domain; receiving an advertisement associated with the sender domain, the advertisement received from the advertising server; and delivering the advertisement to the user. - View Dependent Claims (13, 14, 15, 16)
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17. A method for providing advertisements, comprising:
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displaying an email message list via a web-based browser in an inbox format to the user, the email message list including a plurality of email messages; receiving input from the user indicating that the user has selected to view one of the plurality of email message displayed in the inbox; receiving an advertisement associated with the selected email message, the advertisement is received from an advertising server that selected the advertisement based on a sender domain contained in a header field of the email message selected by the user; rendering the email message selected by the user in a user interface, the user interface having a display window and an advertisement window; and rendering the advertisement in the advertisement window of the user interface. - View Dependent Claims (18, 19, 20)
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Specification