Engine, system and method for generation of brand affinity content

• US 20100274644A1
• Filed: 11/06/2009
• Published: 10/28/2010
• Est. Priority Date: 09/07/2007
• Status: Abandoned Application

• Current Assignee: Veritone Media
• Original Assignee: Veritone Media
• Inventors: Steelberg, Ryan, Steelberg, Chad
• Application Number:
  US12/590,338
• Publication Number:
  US 20100274644A1
• Time in Patent Office: Days
• US Class Current: 705/14.400
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

An advertising engine, system and method for formulation of endorsed advertising. The engine, system and method includes at least one computerized storage vault including a plurality of media assets correspondent to each prospective endorser for the endorsed advertising, and a graphical user interface for presentation of the plurality of media assets having a multi-layer format. The graphical user interface may include a library that presents at least a first layer including available ones of the prospective endorsers, and at least a second layer including ones of the media assets correspondent to each of the prospective endorsers, and a recommendation engine that presents at least ones of the media assets correspondent to a plurality of ranked ones of the prospective endorsers from the vault responsive to a request for the endorsed advertising.

Claims

1. An advertising engine for formulation of endorsed advertising, comprising:

at least one computerized storage vault including a plurality of media assets correspondent to each prospective endorser for the endorsed advertising; and

a graphical user interface for presentation of the plurality of media assets having a multi-layer format, comprising;

a library that presents at least a first layer comprising available ones of the prospective endorsers, and at least a second layer comprising ones of the media assets correspondent to each of the prospective endorsers; and

a recommendation engine that presents at least ones of the media assets correspondent to a plurality of ranked ones of the prospective endorsers from the vault responsive to a request for the endorsed advertising.

2. The advertising engine of claim 1, wherein the ranked ones are ranked according to a best match to the request.

3. The advertising engine of claim 1, wherein the ranked ones are ranked according to popularity of the prospective endorsers.

4. The advertising engine of claim 1, further comprising a delivery engine that integrates the requested endorsed advertising with the presented, correspondent media assets for delivery of the endorsed advertisement.

5. The advertising engine of claim 4, wherein said delivery engine delivers the endorsed advertisement.

6. The advertising engine of claim 1, further comprising a management engine that regulates ones of the media assets.

7. The advertising engine of claim 1, wherein the library is presented geographically.

8. The advertising engine of claim 7, wherein the geographic presentation comprises a geographic popularity of the prospective endorser.

9. The advertising engine of claim 7, wherein the geographic presentation comprises a geographic availability of the prospective endorser.

10. The advertising engine of claim 1, wherein the graphical user interface comprises an embedded media player.

11. The advertising engine of claim 1, wherein the graphical user interface comprises a plurality of filters of the media assets.

12. The advertising engine of claim 11, wherein at least one of the filters comprises a cost filter.

13. The advertising engine of claim 12, wherein the cost filter provides a cost by geography.

14. The advertising engine of claim 12, wherein the cost filter provides a cost by time.

15. The advertising engine of claim 1, further comprising an ad server unification engine that provides multiple campaigns serving multiple ones of the endorsed advertisings from multiple ad servers, wherein the ad server unification engine is presented via the graphical user interface.

16. The advertising engine of claim 15, wherein the ad server unification engine comprises a plurality of directories that each uniquely identifies a one of the campaigns.

17. The advertising engine of claim 1, wherein the library comprises a trading card rolodex format.

18. The advertising engine of claim 1, wherein the library comprises a tree menu.

19. The advertising engine of claim 1, wherein the library further comprises associative information for each prospective endorser.

20. The advertising engine of claim 19, wherein the associative information comprises a comparison with other comparable ones of prospective endorsers.

21. The advertising engine of claim 19, wherein the associative information is provided graphically.